Senior Lifecycle Marketing Manager

Our Values:

Dream big

—Be visionary, strategic, and open to innovation

Build great things

—Work in service of our users, always improving and pushing higher

Operate as an owner

—Take responsibility with bold decision-making and bias for action

Win like a sports team

—Be trusting and collaborative while empowering others

Learn and grow fast

—Never stop learning and iterate fast

Share our passion

—Share ideas and practice enthusiasm and joy

Be user obsessed

—Empathetic, inquisitive, practical

About the team:

At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, contributing to user growth and retention for a massive global user base, including our key markets. You will work alongside other marketers, engineers, product managers, designers, and the wider Goodnotes team as a part of the CRM team.

About the role:

We are looking for a data-driven and strategic Senior Lifecycle Manager to run global marketing campaigns across dynamic user segments. This role will also contribute to and scale our lifecycle marketing programs, particularly in improving user engagement, retention, and monetization across our app ecosystem.

This is the role for you if you’re excited to work on the things listed below:

• Lifecycle Strategy & Execution: Design, implement, and optimize lifecycle campaigns (onboarding, engagement, conversion, churn prevention, reactivation) to improve user retention and revenue outcomes. You should have proven experience running campaigns end-to-end, from planning to iteration.
• Cross-Functional Project Management: Partner closely with Product, Marketing, Design, Data, and Engineering teams to execute campaigns on time and align CRM efforts with broader company initiatives.
• User Channel Operation: Manage multichannel communications (email, push notifications, in-app messages, and product surfaces) with a clear understanding of each channel’s purpose, strengths, and performance metrics.
• Experimentation & Optimization: Develop a testing roadmap, run A/B tests, and continuously optimize campaigns based on user behavior and performance insights. Contribute to conversion journeys and upsell opportunities within the subscription funnel.
• User, Revenue & Dashboard Insights: Analyze CRM performance, user trends, and monetization metrics. Build dashboards to track lifecycle impact and surface actionable insights. Communicate findings clearly to stakeholders and translate them into scalable strategies.

The skills you will need to be successful in the above:

• 8+ years of experience in CRM, including lifecycle marketing, ideally in a subscription-based mobile or web product with a global user base in the millions.
• Strong understanding of user journey mapping and frameworks across acquisition, engagement, conversion, and retention.
• Hands-on experience with CRM platforms (e.g., Braze), analytics tools (e.g., Amplitude, Looker, Hex), and A/B testing frameworks.
• Proven experience managing CRM campaigns end-to-end — from strategy and content briefing to launch, analysis, and iteration.
• Demonstrated ability to collaborate cross-functionally and manage complex timelines with multiple stakeholders.
• Comfortable working with user and revenue data to inform decisions, with strong data literacy and analytical mindset.

Even if you don’t meet all the criteria listed above, we would still love to hear from you! Goodnotes places a lot of value on learning and development and will support your growth if needed.

The interview process:

• An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
• A short take-home assignment to assess your skillset
• A role-specific call with our CRM specialist to discuss your background and skillset for this role more in detail
• A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes. This call will also include a live assessment.
• A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes

What’s in it for you:

• Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
• Sponsored visits to our Hong Kong or London office every 2 years
• Company-wide annual offsite
• Flexible working hours and location
• Medical insurance for you and your dependents