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Full-Time

Head of Sports Media Investment

Confirmed live in the last 24 hours

Tatari

Tatari

201-500 employees

Data-driven platform for TV advertising optimization

Data & Analytics

Compensation Overview

$140k - $180kAnnually

+ Performance Bonus + Equity Compensation

Senior, Expert

New York, NY, USA

Category
Project Management
Business Development
Business & Strategy
Required Skills
Marketing
Requirements
  • 8-10+ years of related experience in TV, marketing, or brand partnerships/activations
  • Deep knowledge and understanding of sports media and the sports landscape. (Linear and streaming).
  • Ability to put together quality presentations and to present them elegantly and clearly to clients.
  • Track record of negotiating and executing large sponsorships, integrations, activations, Upfronts, etc.
  • Ability to negotiate effectively with influence network partners including C-level interactions.
  • Experience working with various data sets to tell a story, examples including Experian, Smartv, and 1st party.
  • Strong strategic thinking capabilities and project management skills.
Responsibilities
  • Become versed in all-things Tatari to leverage data, measurement, and machine learning to deliver strategic opportunities to our clients.
  • Lead all sports negotiations and partnerships end-to-end. From network relationships to idealization, sourcing, defining fit and strategy, negotiations, socializing and presenting to internal and external parties, and post campaign analysis.
  • Maintain and cultivate senior level relationships with networks.
  • Interact and communicate with clients on a frequent basis. Includes joining client calls, presenting opportunities, responding to RFPs and QBRs.
  • Manage annual sports calendar, track progress, growth, and report P&L.
  • Work in tandem with media, operations, product, and client teams to synchronize business objectives and influence automation and product improvements.
  • Build upon Tatari’s library of educational materials such as one-sheets, decks, and case studies.
  • Manage a small team of sports specialists by providing leadership, mentorship, 1-1’s, reviews, and career growth.

Tatari provides a platform that allows businesses to buy, measure, and optimize their TV advertising campaigns, making the process similar to digital advertising. The platform uses advanced analytics to deliver real-time data, helping clients make informed decisions about their advertising strategies. This enables them to identify the best networks and programs to reach their target audiences effectively. Unlike traditional TV advertising methods, Tatari focuses on a data-driven approach that emphasizes measurement and improvement. The company charges clients for access to its platform and services, which include performance measurement and campaign management. Tatari's goal is to transform the TV advertising landscape by making it more measurable and manageable, ultimately helping clients achieve better performance and higher returns on investment.

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, California

Founded

2016

Growth & Insights
Headcount

6 month growth

-13%

1 year growth

-13%

2 year growth

-13%
Simplify Jobs

Simplify's Take

What believers are saying

  • Winning AdExchanger's Most Innovative TV Advertising Technology Award in 2023 highlights Tatari's industry leadership and innovative prowess.
  • The launch of Vault, focused on privacy-compliant tech for CTV, positions Tatari at the forefront of addressing privacy concerns in TV advertising.
  • Tatari's acquisition of TheViewPoint and integration with Experian and Samba TV data sets significantly bolster its platform's capabilities and market reach.

What critics are saying

  • The rapidly evolving ad tech landscape requires Tatari to continuously innovate to maintain its competitive edge.
  • Dependence on third-party data providers like Experian and Samba TV could pose risks if these partnerships were to dissolve.

What makes Tatari unique

  • Tatari transforms TV advertising into a digital-like experience with real-time analytics and data-driven insights, setting it apart from traditional TV ad methods.
  • The integration of Experian’s marketing data and Samba TV’s viewership data enhances Tatari’s targeting and measurement capabilities, providing a competitive edge.
  • Tatari's continuous innovation, such as the launch of Similar Inventory and Creative Library, demonstrates its commitment to refining and expanding its platform.

Benefits

Competitive salary

Stock options

100% health insurance premium coverage

Unlimited PTO & sick days

Snacks, drinks, & catered lunches

Team building events

$1000 annual continued education benefit

$500 WFH reimbursement

$125 pre-tax monthly stipend to spend on whatever you want

Annual mental health awareness app reimbursement

FSA & commuter benefits

Monthly Company Wellness Day Off (During WFH)