Sales & Marketing Operations Specialist
About the job
- Minimum 2 years of experience in Sales Operations, Revenue Operations, CRM Administration, Marketing Operations, Digital Marketing, Analytics, or a related field.
- Experience working with CRM platforms such as HubSpot, Salesforce, Microsoft Dynamics, or similar systems.
- Experience with lead tracking, attribution, conversion measurement, and marketing analytics across CRM and digital marketing platforms.
- Familiarity with analytics and advertising platforms such as Google Analytics 4, Google Tag Manager, Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, or similar technologies.
- Understanding of CRM configuration, workflows, automation, reporting, and data management.
- Experience supporting marketing automation, lead management, or campaign operations.
- Familiarity with AI tools such as ChatGPT, Claude, Copilot, Gemini, or similar, and an interest in applying AI to improve business processes and operational efficiency.
- Strong analytical and problem-solving skills with attention to detail.
- Excellent written and verbal English communication skills.
- Ability to manage multiple projects and priorities in a fast-paced, client-focused environment.
- Support the delivery of Sales & Marketing Operations consulting projects for internal teams and external clients.
- Configure, optimize, and maintain CRM platforms and related business systems, including HubSpot, Salesforce, Microsoft Dynamics, and similar technologies.
- Design and improve lead management processes, including lifecycle stages, lead routing, lead scoring, qualification frameworks, and sales handoff.
- Build and maintain reporting dashboards and executive-level analytics that provide actionable business insights.
- Implement and troubleshoot lead tracking, attribution, and conversion measurement across CRM, analytics, and advertising platforms.
- Configure and validate marketing and analytics platforms, including Google Analytics 4, Google Tag Manager, Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and similar technologies.
- Support campaign tracking through UTM strategies, conversion tracking, offline conversion imports, and CRM-to-ad-platform integrations.
- Review CRM data quality and recommend improvements to data structure, automation, reporting, and operational processes.
- Assist with CRM implementations, migrations, system integrations, API connections, and data imports.
- Support marketing automation, email campaigns, nurture programs, and campaign operations.
- Research, enrich, and maintain company and contact data to improve CRM accuracy.
- Leverage AI tools and emerging technologies to improve operational efficiency, automate repetitive tasks, generate insights, and enhance client reporting.
- Participate in client discovery sessions, solution design, implementation, testing, documentation, and user acceptance.
- Develop process documentation, training materials, and implementation guides for internal teams and clients.
- Collaborate with sales, marketing, client services, and technical teams to deliver operational improvements.
- Experience working directly with clients in a consulting or agency environment.
- Experience implementing or troubleshooting marketing attribution, conversion tracking, offline conversion imports, or CRM integrations with advertising platforms.
- Familiarity with CRM migrations, APIs, middleware, or automation platforms such as Zapier, Make, or Workato.
- Experience with reporting and business intelligence tools such as Looker Studio, Power BI, Tableau, or CRM reporting.
- Familiarity with sales intelligence and enrichment platforms such as Apollo, ZoomInfo, LinkedIn Sales Navigator, or similar tools.
- Experience designing dashboards, key performance indicator frameworks, or executive reporting.
- Ability to identify opportunities for AI-driven automation and process improvement.
About the company
Brafton delivers content marketing services and technology solutions to organizations around the world. It combines creative production with data-driven strategy to execute end-to-end content programs, including SEO, blog posts, ebooks, white papers, infographics, videos, emails, landing pages, and web design. The company works by using its diverse in-house team of SEOs, writers, designers, developers, videographers, and consultants to plan, create, optimize, and distribute content that drives measurable ROI. What sets Brafton apart is its full-stack, globally distributed team and the integration of marketing services with technology tools, enabling scalable campaigns across multiple channels. Its goal is to help clients achieve meaningful ROI through impactful, scalable content marketing at a global scale.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Boston, Massachusetts
Founded
2008
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Simplify's Take
What believers are saying
- Brafton is exhibiting at HubSpot UNBOUND 2026 in Boston, signaling active demand capture.
- Its August 2026 site refresh prominently markets AI Studio and modern search.
- LinkedIn lists 201-500 employees, suggesting a substantial services bench.
What critics are saying
- Google's May 2026 core update sharpened pressure on content farms and SEO agencies.
- AI Studio exposes Brafton to rapid commoditization if clients buy cheaper copilots.
- No acquisition, IPO, or defensible software scale appears public; services revenue remains fragile.
What makes Brafton unique
- Brafton AI Studio fuses human editors, strategists, and proprietary AI in one workflow.
- Its 2026 platform bundles SEO, GEO, PPC, email, social, and creative services.
- Brafton operates across Boston, Chicago, London, Sydney, Berlin, and Toronto.
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Benefits
Remote Work Options
Contractor/Consultant status not in list
Wellness Program
Mental Health Support
Phone/Internet Stipend
Flexible Work Hours
Paid Vacation
Paid Holidays
Unlimited Paid Time Off
Professional Development Budget
Conference Attendance Budget
Stock Options
Company Equity
401(k) Retirement Plan
401(k) Company Match
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Tuition Reimbursement
Training Programs
Tuition Reimbursement
Mentorship Program
Learning budget
Adoption Assistance
Parental Leave
Family Planning Benefits
Fertility Treatment Support
Remote Work Options
Company News
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Jess initially joined Brafton as a content writer in 2013, and since then, has held numerous positions in its Editorial, Consulting, Project Management, and Account Management teams.
Brafton Inc. is nearing the end of the month, which means it's time for another installment of Brafton's AI Roundup and Rundown series.
Ken was hired as Brafton's Director of Design and UX in 2014, diving headfirst into the inner workings of the company and creating operations to streamline client work from start to finish.