Full-Time
Posted on 9/4/2025
Online marketplace for authenticated collectibles.
$150k - $165k/yr
San Francisco, CA, USA + 1 more
More locations: Los Angeles, CA, USA
Hybrid
Team members in this role are required to be within commuting distance of our San Francisco or Los Angeles hubs.
WhatNot operates an online marketplace for collectibles, focusing on items like Funkos and FiGPiNs. It connects buyers and sellers and ensures every item listed is 100% authentic through a hand-authentication process, providing a trusted environment for collectors. The platform handles listings, payments, and secure shipping, while offering seller protection and low fees to attract both buyers and sellers. Compared to competitors, WhatNot differentiates itself by prioritizing verified authenticity and security within a specialized niche and maintaining lower fees. The company’s goal is to be a trusted, easy-to-use marketplace for rare and valuable collectibles where collectors can buy and sell with confidence.
Company Size
1,001-5,000
Company Stage
Series F
Total Funding
$974.1M
Headquarters
Marina del Rey, California
Founded
2019
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Competitive base salary and stock options
Unlimited Vacation Policy and No Meeting Holidays
Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability
Work From Home Support
Up to $500 monthly to spend within Whatnot App
Care benefits
Whatnot announces first Seller Summit in Austin and new Shipping Rules. Whatnot is hosting its first-ever in-person seller event on April 25 in Austin, and it's already sold out. The inaugural Whatnot Seller Summit runs a full day at The LINE Austin on 111 East Cesar Chavez Street, starting at 8 a.m. A waitlist is open for anyone who didn't grab a spot, and the company says future summits are in the works. Event Details The agenda runs two tracks, covering sourcing, live-show production, buyer retention and scaling operations, plus hands-on workshops led by Whatnot staff and top sellers. Tom Verrilli, Whatnot's Chief Product Officer, and Andy Tu, VP of Marketing, are on the speaker list. The company says seller community leaders will lead the tactical workshop sessions. New Shipping Rules The summit lands in the middle of a shipping policy overhaul Whatnot kicked off earlier this year. As of February 13, the platform started using its own in-app scanner and Whatnot Manifest data to decide whether a package went out on time, instead of leaning on USPS carrier scans alone. Since March 2, sellers are on the hook for refund costs on late shipments if they can't show a valid drop-off through one of the approved tools. Whatnot says the new tools were a response to USPS acceptance-scan delays, which had been dinging sellers who actually shipped on time but couldn't prove it through carrier data. The numbers behind the policy push are sizable. Whatnot says it cleared more than $8 billion in live gross merchandise value in 2025, more than double the prior year, and added 20 million-plus new accounts. Per the company's 2026 Live Selling Report, 53 percent of sellers now pull the majority of their yearly sales from live commerce - up from 41 percent the year before. What's Next Whatnot hasn't named any other summit cities or dates yet. Sellers who missed Austin can sign up for the waitlist on the company's summit site. The new shipping metrics are live and staying, and sellers are being pointed to the in-app scanner or Manifest tool to log drop-offs and keep account health in good standing.
EBay live shopping event confused and annoyed some shoppers. - March 29, 2026 Why it matters. The episode highlights the risk that aggressive live-shopping integrations can alienate core users, potentially driving traffic to rivals and hurting marketplace revenue. Key takeaways. * - eBay Live banner dominates search results. * - Home page flooded with live sales modules. * - Customers switched purchases to Amazon. * - Sellers report decreased sales during event. * - Event possibly linked to earlier search outage. Summary. eBay launched a two-day "48 Hours of Drops" livestream, prominently featuring a purple banner and live-sale modules across its website and app. Shoppers and sellers quickly complained that the new layout pushed regular search results and homepage content to the background, creating confusion about what was a live listing versus a standard item. The backlash included users abandoning purchases on eBay in favor of Amazon and a surge of negative feedback on social media and eBay's technical-issues forum. Some observers even linked the event to a prior search outage, though no causal proof exists. Pulse analysis. Live-shopping formats have exploded on platforms such as TikTok, Instagram, and niche sites like WhatNot, prompting legacy marketplaces to experiment with real-time sales events. eBay's "48 Hours of Drops" was a two-day livestream that placed a prominent purple banner above search results and filled the homepage with live-sale modules. The rollout aimed to capture impulse buyers and showcase exclusive drops, leveraging the growing consumer appetite for interactive commerce. However, the aggressive placement conflicted with eBay's traditional catalog-driven experience, blurring the line between regular listings and live inventory. The abrupt UI changes triggered a wave of shopper frustration, as evidenced by social-media complaints and posts on eBay's technical-issues forum. Users reported that the banner pushed organic search results to the bottom, that push notifications ignored opt-out settings, and that the homepage became virtually unusable for non-live shoppers. One power seller noted abandoned carts and a shift to Amazon, suggesting a measurable dip in conversion rates. Such negative sentiment can erode trust, especially for sellers who lack access to the live-sales channel, potentially reducing overall marketplace liquidity. eBay's push into live commerce underscores a broader industry battle to retain relevance against agile competitors like WhatNot and Amazon's own livestream experiments. While the concept promises higher average order values, the execution must balance visibility with user control. Experts recommend phased rollouts, clearer labeling of live listings, and optional UI toggles to let shoppers opt out of the experience. By refining the integration, eBay can harness the revenue upside of live events without alienating its core buyer base, preserving its position as a trusted, versatile marketplace. Ina Steiner eBay held a "48 Hours of Drops" livestream shopping event on Thursday and Friday (March 26-27, 2026). However, some visitors to eBay and its app were confused by eBay's marketing of the event, thinking that eBay had redirected them to the eBay Live platform where the sale was taking place. One seller told PULSE that several of her customers asked her about it - "I don't know why there isn't a thread about eBay's new love 'Live Sales'. It has overtaken my homepage and everyone I know." She said she believed the marketing campaign also negatively impacted her sales and watchers. On eBay's Instagram post about the sale, a shopper wrote, "@ebay is there a way to remove all the live sales stuff from the main homepage on eBay? It pushed all of my recent views and stuff like that way down to the bottom of the page. I don't want anything to do with live sales and won't participate in them so would like to remove them if possible." Another commented, "They're trying so hard to be like @whatnot," referencing livestreaming auction platform WhatNot. One shopper was so concerned they posted a message on the eBay Technical Issues board titled, "Hijacked to eBay live" with the message: "Why, when I conduct a desktop seller hub search for 'white horse rapids' (without the quotation marks) I am taken directly to eBay live. What is happening?" Frequent commenter and eBay guru Wastingtime101 responded by tagging an eBay moderator and stating that they themselves had chosen to make three purchases on Amazon instead of eBay last week because of the obstacles, writing: "A lot of users are confused by this. The large purple banner about shopping eBay Live appearing above search results is not only distracting, but it's causing users to think all the search results are eBay Live listings and not regular search results. Can you send that specific feedback to the product teams, please?" "All the eBay Live modules in the middle of search are also disruptive. I know eBay wants to promote this, but it's turning off shoppers. Even I have been turned off by this and abandoned 3 different items I was going to purchase on eBay this week and I bought them on Amazon instead where I didn't have so many obstacles in search. There's too much eBay Live getting in the way of regular shopping." "You've probably seen the numerous other problems like flooding the notifications page on the app with unwanted eBay Live notifications even though push notifications are turned off, the entire home page on both app and web being filled with nothing but eBay Live, and hundreds of complaints on all social forums about this. Lots of people upset and leaving eBay after opening up their app or browser to be inundated with eBay Live." Some people also blamed the marketing of the eBay Live sales event for a search outage that occurred on Monday afternoon, prior to the sale itself. While there's nothing to confirm that, it does indicate that people may be sensitive to the attention eBay is giving to a platform in which a majority of sellers aren't eligible to participate. Want to join the conversation?
Whatnot faces RICO, illegal lottery allegations tied to sports card breaks. Livestream shopping platform Whatnot is facing allegations of operating an illegal gambling operation and violating the RICO Act by allowing sellers to conduct randomized box breaks and randomized repack breaks - sealed packages of collectible items - on its platform. Attorney Paul Lesko at Leskow Law, known for his commentary on sports card law, has filed 15 arbitration requests and represents 30 clients in claims against Whatnot, The New York Times reported. The filings argue that randomized box breaks breach California's laws prohibiting illegal lotteries (Whatnot is headquartered in California but incorporated in Delaware), while repack breaks function as unlawful "grab bag" lotteries for trading cards. "Whatnot knowingly operates an addictive platform without sufficient safeguards and controls. They are basically making money off of dopamine, rather than just selling cards. Our clients who have addiction issues and have tried to get off the platform. There aren't safeguards such as the ability for self-banning or meaningful spending limitations to the point that these are things that are required by online casinos but are not available on the Whatnot platform," Lesko said in a CllctMedia video posted on X. Lesko argues that Whatnot should have the same guardrails as online casinos in order to protect people from online gambling addictions. The plaintiffs are seeking legal recognition that these breaks constitute illegal gambling, along with restitution, compensatory and punitive damages, and court orders requiring Whatnot to add warnings, implement consumer protections like spending limits or self-exclusion tools, and halt randomized box and repack breaks. "We absolutely reject the characterization in this complaint," Whatnot said in a statement to The Athletic. "Gambling isn't allowed on Whatnot, and we strictly enforce this policy... Card breaks are a long-standing format in collecting - at card shops, conventions, and in communities that have thrived for generations. And while sellers who 'break' only make up 4 percent of sellers on our platform, we've taken care to bring that experience online in a way that holds everyone accountable. Whatnot shows happen live and on camera, sellers face real consequences when they break our rules. We've set the standard for how these formats work online, and we're committed to maintaining it." Lesko added that he has chosen to make the normally private arbitration process public due to the fact that Whatnot recently changed its arbitration agreement in March from paying for the arbitration process to splitting the fees with the consumer. "That is going to be a very big hindrance to certain people who have smaller claims. A $50,000 claim is not a small claim, but that will get eaten up in arbitration fees alone. Although I believe Whatnot's arbitration provision is unlawful and will be shot down, they did offer a 30-day opt-out period," Lesko said in the YouTube video. In 2025, Whatnot reported gross merchandise sales exceeding $8 billion, doubling its 2024 performance. The company stated that more than 20 million users created accounts in 2025 and one in eight sellers are now selling full-time on the platform. Sports cards remain the platform's top category, with over 6.4 million cards purchased each month. Whatnot did not respond to Benzinga's request for comment. Pelosi's Double Dipping on this AI Stock (169% Winner) Last year Nancy Pelosi bought one little-known AI stock right before it ripped 169% - in just over a month. Now, our D.C. Trade Tracker caught her fingerprints on the same stock AGAIN. Nancy's not a sentimental investor. When she goes back to the well, it's for a reason. Posted In:
Whatnot raises $225,000 million at $11.5B valuation: boom or bubble? The collectibles market has always thrived on frenzy - the adrenaline of a bidding war, the rush of a rare pull, the gamble that today's $10 card becomes tomorrow's $10,000 treasure. But Whatnot, the live shopping platform turning eBay meets Twitch into a $11.5 billion unicorn, is betting that the real jackpot isn't in the cards themselves - but in the spectacle of selling them. Fresh off a $225 million Series F funding round led by Alphabet's CapitalG, Whatnot's valuation now rivals legacy auction houses and meme stocks alike. Investors are all-in on its hybrid model: live-streamed auctions where influencers hawk Pokémon packs, Funko Pops, and sports cards to a Gen Z and millennial audience that spends more time scrolling TikTok than browsing eBay. But as the platform's valuation soars, so do the stakes. Is Whatnot pioneering the future of e-commerce - or fueling a speculative bubble primed to pop? The live shopping playbook: from niche to unicorn. Whatnot's rise mirrors the explosive growth of the "shout your bids" economy. Since its 2019 launch, the platform has capitalized on two seismic shifts: 1. The Pandemicaissance of Collectibles: Trading card sales tripled during COVID-19, with platforms like Whatnot and eBay riding the wave. 2. The TikTok-ification of Retail: 75% of Whatnot users are under 35, drawn to its interactive, personality-driven streams. The Series F cash injection will expand its reach beyond collectibles into luxury fashion and electronics. But here's the rub: Whatnot's cutthroat auction format thrives on scarcity and hype - the same forces that turned Pokémon cards into a speculative asset class. "We're building a community, not just a marketplace,"CEO Grant LaFontaine said in a recent interview. But when graded Charizards sell for $5,000 in a livestream chat, it's hard not to wonder: Is this community... or a casino? The speculative underbelly. Whatnot's success hinges on a precarious balance. Its top 1% of sellers - often influencers with six-figure followings - drive 40% of revenue, per internal data. These sellers aren't just moving product; they're curating FOMO, turning each stream into a high-stakes game show where viewers compete for clout as much as collectibles. The model works - until it doesn't. Remember Beanie Babies? The 1990s craze collapsed when buyers realized their "investments" were just stuffed animals. Today, the risk isn't plush toys but algorithmic dependency: Whatnot's growth is tethered to social media trends and the volatile collectibles market. If Gen Z pivots to AI-generated art or VR real estate, the bottom falls out. Investors double down - But can Whatnot scale safely? Whatnot's Series F investors aren't naive. They're betting on live shopping as the next trillion-dollar vertical. Chinese platforms like Taobao Live already generate $480 billion annually in GMV, proving the model's viability. But China's ecosystem is bolstered by seamless mobile payments and manufacturing clout. Whatnot, meanwhile, faces a fractured U.S. market and regulatory landmines, from sales tax disputes to counterfeit lawsuits. The platform's expansion into non-collectibles - like high-end streetwear and electronics - aims to diversify its revenue. But here, it collides with Amazon Live, Shopify's TikTok partnerships, and Instagram's shopping features. Can a startup outmuscle trillion-dollar rivals while keeping its niche appeal? The verdict: entertaining, but sustainable? Whatnot isn't just selling collectibles; it's selling a vibe. The dopamine hit of winning a bid. The camaraderie of a late-night rip party. The illusion that every purchase is an "investment." But vibes don't scale. For Whatnot to justify its $11.5B price tag, it must prove its model isn't just pandemic-era lightning in a bottle. Gain exclusive insights into the card industry's future. Explore Behind The Cards - its series uncovering the critical discussions and leadership debates reshaping the trading card world. From boardroom strategies to grassroots impacts, stay informed on the forces driving your hobby's evolution. Explore the Series | Knowledge is power. Stay ahead with stories that matter to every collector.
Whatnot raises $225 million to fuel global expansion. Live commerce platform Whatnot has raised $225 million in a new funding round, co-led by DST Global and CapitalG, the independent growth fund backed by Alphabet. The round also included participation from Sequoia Capital, Alkeon Capital, Andreessen Horowitz, Greycroft, and BOND. It values the Los Angeles-based company at $11.5 billion, according to multiple reports. The fresh capital underscores investor confidence in Whatnot's rapid growth and the broader live-shopping category, which blends entertainment, community engagement and real-time purchasing. Founded in 2019 by Grant LaFontaine and Logan Head, Whatnot began as a live auction marketplace for collectibles such as trading cards and sneakers. It has since expanded into more than 140 categories across fashion, home goods, electronics and vintage items. How Whatnot will use its funding. In announcing the funding, LaFontaine said the investment signals how much live commerce has evolved over the past few years. "The conversation around live shopping has changed," LaFontaine said. "We're no longer asking if it will catch on. Whatnot is proving that live shopping is retail's new normal." "This funding represents both investor conviction and consumer confidence in our vision for the future of live commerce," he added. "With this capital, we will create more opportunities to help sellers build profitable businesses from their passions to delight buyers around the globe." Whatnot said it will use the funding to expand internationally, strengthen trust and safety systems, and roll out new tools that make selling simpler and more scalable. The company plans to invest heavily in marketing and partnerships to reach new buyers, aiming to raise both its audience and the visibility of its sellers. The Series F round follows Whatnot's $265 million Series E raise earlier this year, which valued the company at about $5 billion. That rapid increase in valuation highlights the surging investor appetite for live-commerce platforms, even as competitors like TikTok Shop, Amazon Live, and YouTube Shopping jockey for positions in the nascent Western market. Whatnot claims it has surpassed $6 billion in gross merchandise value (GMV) so far this year and has become the No. 1 shopping app in Apple's App Store. Continued focus on seller tools, community interaction and real-time engagement has helped it carve out a strong niche in a fast-changing ecommerce landscape. As Whatnot scales, its success will depend on balancing growth with the authenticity that has fueled its rise - a challenge that will evaluate how far live, human-led commerce can go in reshaping how people shop.