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Full-Time

Director – SMB Product Marketing

Confirmed live in the last 24 hours

ZipRecruiter

ZipRecruiter

1,001-5,000 employees

Online job search and recruitment platform

Education
Consulting

Compensation Overview

$157.5k - $212.5kAnnually

+ Equity + Bonus + Commission

Expert

Los Angeles, CA, USA

Hybrid work environment.

Category
Brand & Creative Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 10+ years work experience in a high-performing, data-driven organization
  • Expertise in building and executing GTM strategy and plans
  • Passion for collaborating with sales and developing data-driven, creative, and successful strategy that wins new business
  • Demonstrated track record of prior success in launching new products, developing/executing on marketing plans, and building messaging for B2B audiences
  • Able to craft presentations/narratives using data with no help
  • Able to make timely medium risk, medium impact decisions with incomplete data, amid ambiguity and know when to escalate high risk decisions
  • Excellent communication and presentation skills
  • Proven ability to lead projects and cross-functional teams
  • Excellent project management skills and experience working in a fast-paced environment while maintaining a high level of attention to detail
  • Strong analytical and critical thinker with the ability to use data to make your case and define results
  • Exceptional interpersonal skills
  • Bachelor's degree
Responsibilities
  • Responsible for building and supporting in the execution of the GTM strategy for our B2B product suite, including: launch plans, product & marketing messaging, claims, sales comms and strategy (data-driven positioning and selling, talk tracks, battle cards, FAQ, enablement), digital/media assets and internal/external comms to maximize exposure and drive customers to take action.
  • Own positioning and messaging strategy for our SMB audience, equipping cross-functional teams to develop highly engaging, customer-centric messaging that drives product adoption throughout the customer experience
  • Partner with Product, Sales, Product Strategy, Creative, and Media to develop new/better/different marketing strategies through a test-and-learn model to drive new business/customer acquisition
  • Collaborate with other Product Marketers, Sales Leadership, Product Strategists, and Data Scientists to produce relevant insights and claims to differentiate ZipRecruiter as a market leader
  • Maintain a strong pulse on positioning, competitive landscape, market trends, and product differentiators
  • Track content usage, measure performance, document learnings, and report against key objectives to marketing leadership and the executive team
  • Manage multiple projects across internal and external teams to influence outcomes and meet aggressive deadlines
  • Prioritize initiatives, activities, and deliverables to effectively manage time and creative resources to deliver on highest value add activities for cross-functional teams

ZipRecruiter connects job seekers with employers through an online platform that simplifies the hiring process. Users can search millions of job listings and apply with one click, while an AI-driven personal recruiter named "Phil" assists job seekers by providing tips and updates on their applications. The platform serves a diverse range of clients, allowing employers to post jobs and manage applications efficiently. ZipRecruiter differentiates itself with its user-friendly interface and strong customer support, aiming to quickly match job seekers with relevant opportunities.

Company Stage

IPO

Total Funding

$882M

Headquarters

Santa Monica, California

Founded

2010

Simplify Jobs

Simplify's Take

What believers are saying

  • ZipRecruiter's recent $156 million investment underscores strong financial backing and potential for further growth and innovation.
  • The 2024 Industry Outlook Report positions ZipRecruiter as a thought leader, providing valuable insights that can attract more users and clients.
  • Partnerships with organizations like MESA and iCIMS expand ZipRecruiter's reach and improve its service offerings, making it a more attractive platform for diverse industries.

What critics are saying

  • The highly competitive job search market requires continuous innovation to maintain ZipRecruiter's edge over rivals like Indeed and LinkedIn.
  • Economic downturns or shifts in the labor market could impact subscription renewals and overall revenue.

What makes ZipRecruiter unique

  • ZipRecruiter's AI-driven personal recruiter 'Phil' offers a unique, personalized job search experience that sets it apart from other job platforms.
  • The platform's user-friendly interface and one-click application process streamline the job search and hiring process, making it more efficient for both job seekers and employers.
  • ZipRecruiter's integration with leading ATS systems like iCIMS enhances its appeal to enterprise clients by simplifying recruitment workflows.

Benefits

Competitive Compensation

Health, Dental & Pet Insurance

Flexible Time Off

Generous Parental Leave

Volunteer Program