Full-Time

Director – SMB Product Marketing

Posted on 6/18/2024

ZipRecruiter

ZipRecruiter

1,001-5,000 employees

Online job search and recruitment platform

Consulting
Education

Compensation Overview

$157.5k - $212.5kAnnually

+ Equity + Bonuses + Commission

Senior, Expert

Los Angeles, CA, USA

Hybrid work environment.

Category
Brand & Creative Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 10+ years work experience in a high-performing, data-driven organization
  • Expertise in building and executing GTM strategy and plans
  • Passion for collaborating with sales and developing data-driven, creative, and successful strategy that wins new business
  • Demonstrated track record of prior success in launching new products, developing/executing on marketing plans, and building messaging for B2B audiences
  • Able to craft presentations/narratives using data with no help
  • Able to make timely medium risk, medium impact decisions with incomplete data, amid ambiguity and know when to escalate high risk decisions
  • Excellent communication and presentation skills
  • Proven ability to lead projects and cross-functional teams
  • Excellent project management skills and experience working in a fast-paced environment while maintaining a high level of attention to detail
  • Strong analytical and critical thinker with the ability to use data to make your case and define results
  • Exceptional interpersonal skills
  • Bachelor's degree
Responsibilities
  • Responsible for building and supporting in the execution of the GTM strategy for our B2B product suite, including: launch plans, product & marketing messaging, claims, sales comms and strategy (data-driven positioning and selling, talk tracks, battle cards, FAQ, enablement), digital/media assets and internal/external comms to maximize exposure and drive customers to take action.
  • Own positioning and messaging strategy for our SMB audience, equipping cross-functional teams to develop highly engaging, customer-centric messaging that drives product adoption throughout the customer experience
  • Partner with Product, Sales, Product Strategy, Creative, and Media to develop new/better/different marketing strategies through a test-and-learn model to drive new business/customer acquisition
  • Collaborate with other Product Marketers, Sales Leadership, Product Strategists, and Data Scientists to produce relevant insights and claims to differentiate ZipRecruiter as a market leader
  • Maintain a strong pulse on positioning, competitive landscape, market trends, and product differentiators
  • Track content usage, measure performance, document learnings, and report against key objectives to marketing leadership and the executive team
  • Manage multiple projects across internal and external teams to influence outcomes and meet aggressive deadlines
  • Prioritize initiatives, activities, and deliverables to effectively manage time and creative resources to deliver on highest value add activities for cross-functional teams

ZipRecruiter connects job seekers with employers through an online employment marketplace. The platform allows users to search millions of job listings and apply with a single click, simplifying the hiring process. A key feature is "Phil," an AI-driven personal recruiter that assists job seekers by helping them find opportunities, offering application tips, and providing updates on their application status. ZipRecruiter serves a wide range of clients, from small businesses to large enterprises, enabling employers to post jobs, search for candidates, and manage applications efficiently. The company operates on a subscription model, where employers pay to access job listings and the candidate database. This model supports ongoing improvements to their technology and services. ZipRecruiter stands out from competitors with its user-friendly interface, advanced AI capabilities, and strong customer support, aiming to make job searching and hiring more effective for everyone.

Company Stage

IPO

Total Funding

$261.7M

Headquarters

Santa Monica, California

Founded

2010

Growth & Insights
Headcount

6 month growth

0%

1 year growth

1%

2 year growth

-8%
Simplify Jobs

Simplify's Take

What believers are saying

  • ZipRecruiter's subscription model ensures a steady revenue stream for continuous technology investment.
  • The acquisition of Breakroom enhances ZipRecruiter's employer review capabilities.
  • Partnerships with iCIMS and UKG improve recruitment efficiency and candidate experience.

What critics are saying

  • ZipRecruiter operates in a highly competitive online employment marketplace.
  • Economic uncertainties may impact hiring trends and subscription renewals.
  • Dependence on AI technology may pose challenges if technical issues arise.

What makes ZipRecruiter unique

  • ZipRecruiter offers AI-driven personal recruiter 'Phil' for personalized job search assistance.
  • The platform provides a user-friendly interface for both job seekers and employers.
  • ZipRecruiter integrates with iCIMS for a streamlined recruitment experience.

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Benefits

Competitive Compensation

Health, Dental & Pet Insurance

Flexible Time Off

Generous Parental Leave

Volunteer Program

INACTIVE