Marketing Product Manager - Salesforce

Marketing Product Manager (Salesforce)

Syneos Health® is a leading fully-integrated life sciences services organization built to accelerate customer success. We partner with innovators at every point across the drug development and commercialization continuum, helping them navigate complexity, anticipate change and accelerate progress.
 
Every day we perform better because of how we work together, as one team, each the best at what we do. We bring together talented experts across a broad spectrum of business critical corporate functions. Every role plays an essential part in enabling our customers to achieve their goals. Our teams are agile, collaborative, and committed to delivering—for each other, for our customers, and ultimately for the people who rely on the services we support.
Discover what your 25,000 future colleagues already know:
 
Why Syneos Health
• We are passionate about developing our people, through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program.
• We are committed to building an inclusive culture – where you can authentically be yourself. Central to this is our purpose – Driven to Deliver – which captures the passion of our colleagues to show up each day and shape solutions that have the ability to dramatically impact someone’s life. 
• We are continuously building the company we all want to work for and our customers want to work with. Why? Because we know that when we bring together smart colleagues from across the world, we can shape the future of healthcare, driving impact for customers and defining the pace of patient progress. 

Job Responsibilities

Core Responsibilities

• Own MarTech products across discovery, business-case development, roadmap prioritization, delivery, adoption and value realization.
• Define product vision, strategy and roadmap based on business, customer and user needs.
• Translate and prioritize business needs into product requirements, user stories, technical requirements and measurable outcomes.
• Prioritize product features and manage the backlog in partnership with engineering, data, UX and technology teams.
• Develop solutions supporting B2B marketing and demand generation, including ABM, lead capture, nurturing, scoring, routing, campaign management and attribution.
• Drive integrations across marketing platforms, Salesforce CRM, websites, customer data platforms, analytics tools and third-party data providers.
• Define and track KPIs including adoption, funnel performance, lead-to-opportunity conversion, attribution, pipeline contribution and business value.
• Partner across Marketing, Sales, Technology, Data, Privacy, Security and Compliance to deliver scalable solutions.
• Evaluate and introduce AI-enabled marketing capabilities where they deliver measurable value.
• Manage vendors, implementation partners, contracts and platform evaluations.
• Lead change-management activities including communication, training, adoption and feedback management.
• Clearly communicate product recommendations, priorities, technical concepts and trade-offs to technical and non-technical stakeholders and executives.
• Mentor and coach junior team members and build strong internal and external partnerships.

Experience & Requirements

• 5+ years of Product Management experience, ideally in B2B enterprise Marketing Technology (MarTech).
• Experience owning digital products from discovery and roadmap through delivery, adoption and value realization.
• Strong knowledge of B2B marketing and demand-generation processes, including ABM, lead management, campaigns and attribution.
• Experience with Salesforce CRM and MarTech platforms such as Marketing Cloud Account Engagement/Pardot, Demandbase, 6sense, event platforms, DAM, CMS or similar tools.
• Experience with enterprise integrations, APIs, data flows, analytics, identity/consent considerations and third-party data sources.
• Strong product strategy, roadmap, backlog management, prioritization and Agile delivery skills.
• Data-driven approach to KPIs, adoption measures, funnel metrics, attribution and business-value targets.
• Proven cross-functional stakeholder management across Marketing, Sales, Technology, Data, Privacy, Security and Compliance.
• Experience managing vendors, implementation partners, contracts and technology evaluations.
• Exposure to AI-enabled marketing capabilities.
• Excellent communication, customer-centric discovery, problem solving and change-management skills.

Additional Qualifications

• Experience with roadmap, issue and backlog management systems such as Azure DevOps.
• Experience with design tools such as Figma.
• Understanding of business intelligence, data science/engineering workflows, database concepts and architecture; familiarity with analytical languages such as Python, R, Scala or Java is beneficial.
• Motivated and self-guided learner with the ability to translate technical concepts for non-technical audiences

Get to know Syneos Health

Over the past 5 years, we have worked with 94% of all Novel FDA Approved Drugs, 95% of EMA Authorized Products and over 200 Studies across 73,000 Sites and 675,000+ Trial patients.

No matter what your role is, you’ll take the initiative and challenge the status quo with us in a highly competitive and ever-changing environment. Learn more about Syneos Health.
 

http://www.syneoshealth.com

Additional Information

Tasks, duties, and responsibilities as listed in this job description are not exhaustive.  The Company, at its sole discretion and with no prior notice, may assign other tasks, duties, and job responsibilities. Equivalent experience, skills, and/or education will also be considered so qualifications of incumbents may differ from those listed in the Job Description. The Company, at its sole discretion, will determine what constitutes as equivalent to the qualifications described above.   Further, nothing contained herein should be construed to create an employment contract.  Occasionally, required skills/experiences for jobs are expressed in brief terms. Any language contained herein is intended to fully comply with all obligations imposed by the legislation of each country in which it operates, including the implementation of the EU Equality Directive, in relation to the recruitment and employment of its employees.  The Company is committed to compliance with the Americans with Disabilities Act, including the provision of reasonable accommodations, when appropriate, to assist employees or applicants to perform the essential functions of the job.