Sr Manager - Retention Marketing

Storytelling is, and will always be, the heart of what we do at Skydance.
Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.

Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.

If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!

Overview:

The Paramount+ Global Retention team is looking for a highly analytical Senior Marketing Manager to plan, develop & optimize lifecycle programs for our subscribers. This position is charged with using data analysis to uncover strategies with the goal of driving engagement with our subscriber base resulting in reduced churn. To achieve the above goals, this position will work closely with cross-functional teams within Paramount+.

This is an onsite position at our New York, NY office.

Responsibilities include but not limited to:

• Planning and development of global lifecycle strategy across multiple marketing channels, with focus on the early-tenured subscriber experience.

• Use data analysis to extract and evaluate insight from customer data and research to uncover areas of opportunity that will optimize lifecycle journey.

• Support ongoing testing for each channel and segment to ensure continued innovation and optimization.

• Retention trend analysis and reporting.

• Analyze marketing campaign performance and trends. Ability to understand & communicate effectiveness and ROI.

• Additional projects and duties as assigned.

Basic Qualifications:

• Minimum 6 years of experience in a CRM or lifecycle marketing role, preferably with a subscription product

Additional Qualifications:

• Bachelor’s degree preferred

• Very proficient analytical skills including the ability to distill, synthesize and draw conclusions and insights from diverse data sources.

• Experience using segmentation to create complex subscriber journeys

• Deep knowledge of multiple marketing channels & ability to optimize new capabilities & technologies

• Experience managing relationships in a cross-functional environment

• Ability to multi-task and adapt to a challenging, dynamic environment of multiple priorities

• Exemplary oral and written communications skills

• Passion for media and entertainment industry

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

ADDITIONAL INFORMATION

Hiring Salary Range: $98,000.00 - 123,000.00. 

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.  

Skydance is an equal opportunity employer (EOE)

We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.

If you are a qualified individual with a disability, you may request a reasonable accommodation during the job application and/or recruitment process. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [email protected]. Only messages left for this purpose will be returned.