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Rogue Fitness

American-made strength and conditioning equipment manufacturer

Ecommerce Merchant

Full-TimeUpdated on 10/24/2026
No salary listed
Junior, Mid
Columbus, OH, USA
In PersonBased full-time at headquarters in Columbus, Ohio; remote work is not available.
Business & StrategyBusiness Operations

About the job

Requirements
  • 2–5 years of experience in eCommerce merchandising, digital merchandising, or online retail operations.
  • Experience managing product data and merchandising within an eCommerce platform or product information management system.
  • Strong attention to detail and ability to manage large product catalogs and data sets.
  • Strong organizational and project management skills.
  • Analytical mindset and ability to evaluate product and category performance.
  • Ability to work cross-functionally with marketing, product, content, and platform teams.
  • Strong written and verbal communication skills.
Responsibilities
  • Manage product setup and maintenance within the eCommerce platform, ensuring product information is accurate, complete, and aligned with internal standards.
  • Coordinate and execute website product launches, including product setup, categorization, merchandising placement, and supporting content.
  • Maintain and optimize product data, including titles, specifications, imagery, and supporting content.
  • Manage category merchandising to support product discovery, usability, and conversion.
  • Collaborate with marketing, sales, and creative teams to ensure new features and product launches are accurately represented on the site.
  • Monitor product and category performance to identify merchandising opportunities and areas for improvement.
  • Support the ongoing organization and optimization of category pages, filters, and product discovery tools.
  • Ensure consistent merchandising standards across the site.
  • Work with the eCommerce platform team to support improvements to product data workflows and merchandising tools.
  • Stay current with digital merchandising best practices and industry trends.
Desired Qualifications
  • Familiarity with enterprise eCommerce platforms such as Magento, ShipperHQ, Algolia, Bloomreach, or similar systems.
  • A strong interest in strength training or general fitness.

About the company

Rogue Fitness makes and sells strength and conditioning equipment in the United States, including barbells, racks, kettlebells, weight plates, and specialized gear, mainly through a direct-to-consumer online store and through facility outfitting services. Many products are manufactured in its Columbus, Ohio facility using American-made steel and materials to keep quality control in-house. The company stands out by its large scale, emphasis on domestic manufacturing, and being a one-stop shop that serves home gyms, commercial gyms, military facilities, and pro teams, along with sponsoring athletes and events. Its goal is to provide durable, reliable fitness gear at scale and support the growth of functional fitness for both home and professional use.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

2006

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Simplify's Take

What believers are saying

  • September 3, 2026 construction update shows campus expansion advancing on schedule.
  • Rogue's 2026 Revolution Fund reached $25M, signaling stronger ecosystem control.
  • April 2026 CLMBR placement broadened Rogue's marketplace beyond barbells and racks.

What critics are saying

  • CrossFit dependence remains dangerous; one sanctioning shift can hit demand immediately.
  • Rogue Ridge settlement in March 2026 exposes costly trademark policing.
  • The one-million-square-foot expansion risks capacity overruns if fitness demand cools.

What makes Rogue Fitness unique

  • American-made, vertically integrated equipment plus fast custom fulfillment from Columbus.
  • Rogue locked the 2026 CrossFit Games rower slot, displacing Concept2.
  • The Rogue Invitational and Revolution Fund embed the brand deep in strength culture.

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