Manager – Global Live Services Marketing
Posted on 3/23/2023
California, USA
Experience Level
Desired Skills
Data Analysis
  • Deep understanding of player lifecycle, journey building and personalization
  • Obsessed with positive player experiences, content/copy, and accuracy across all player touch points
  • Extremely organized and detail-oriented, able to simultaneously manage multiple projects end-to-end to meet objectives and deadlines with meticulous attention to detail
  • Proven ability to translate data and player insights into successful engagement strategies
  • Ability to interpret, articulate, and present campaign analytics to various stakeholders
  • Flexible and willing to perform other tasks as assigned
  • Experience working with 3rd Party agencies/partners
  • Knowledge of the latest platforms and technologies and desire to identify opportunities for strategic brand involvement
  • Enjoy creative thinking and are happy to collaborate within a team and across an organization
  • A willingness to roll up your sleeves and get things done
  • 3-5 years of experience in developing and executing end-to-end live service marketing campaigns, including paid media, social, email, push notifications, and in-app/game messaging
  • Passion for content creation, planning, and delivery
  • Experience with paid media campaigns and measurement
  • Mobile games marketing experience a plus
  • Love of sports and video gaming. Knowledge of WWE, NBA, the PGA and its athletes will be key to developing creating content relevant to our community
  • A bachelor's degree, preferably in Marketing, Advertising, Communications, Media
  • Collaborate with teams across the 2K publishing organization including Marketing, Commercial, Creative, Demand-Generation and Social to ensure that content is communicated and shared in a timely fashion
  • Develop marketing briefs that can be used to create content for our owned, paid, and earned marketing channels
  • Review, provide feedback and approve creative to support campaigns driving engagement across key game modes
  • Utilize learnings to inform and support the creative approach to reach KPIs across platforms and campaigns
  • Maintain a content marketing calendar for marketing channels to ensure updates are effectively communicated and all cross-functional teams have visibility into upcoming campaigns
  • Review organic and paid campaign performances and make asset optimization recommendations
  • Work closely with international teams, ensuring they are on board with global plans
  • Research and analyze best practices for Live Services Marketing across competitors, including playing games (console, mobile, pc, etc) and identifying ways the games communicate with it's players and how this ties to the out-of-game marketing experience
  • Bring new and big ideas to the table, as well as collaboratively build on others' concepts to deliver game engagement and build passion for our games

1,001-5,000 employees

Sports-based game development studio
Company Overview
2K’s mission is to enable all gamers to build, connect, escape and dream big with their wide array of interactive entertainment for video game consoles, personal computers, and mobile devices. The company is committed to maintaining and developing some of the most creative, respective and premium games in today’s gaming market.
  • Health Care Benefits
  • Health Savings Account (HSA) Including Company Contribution
  • Employee Stock Purchase Plan
  • 401k Retirement Plan
  • Life and Disability Benefits
  • Group Legal Plan
  • Wellbeing Program
  • Childcare Benefits
  • Flexible Spending Account (FSA)
  • Generous Compassionate Leave
  • Companywide End of Year Break
Company Core Values
  • Come As You Are
  • Give A ****
  • Treat Our People and Partners the Way We Want To Be Treated
  • Stay Hungry, Be Humble
  • Be Nimble, Pivot Quickly
  • Give and Act Generously