Full-Time

Digital Media Manager

Posted on 10/17/2024

QuinStreet

QuinStreet

501-1,000 employees

Digital marketing for online marketplaces

AI & Machine Learning
Financial Services

Compensation Overview

$60k - $80kAnnually

+ Performance Bonus + Commission + Equity (Restricted Stock Units)

Junior, Mid

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 2+ years of professional experience in paid digital marketing
  • Bachelor’s Degree or higher in Business, Marketing, or related field
  • Expertise in developing and optimizing Paid Search and Social campaigns through analysis of performance reports and down-funnel data
  • Advanced user of Microsoft Excel including VLOOKUPs and Pivot Tables
  • Ability to manage complex projects and deliver results in a fast-paced, deadline-oriented environment
  • Exceptional verbal and written communications skills
  • Self-starter comfortable looking for and filling gaps in process, communication calendars and campaigns
  • Detail oriented and able to update systems with high accuracy
Responsibilities
  • Develop and implement performance driven digital media strategies to drive client growth based on their individual goals.
  • Possess strong knowledge and management of Paid Search (Google and Microsoft), Paid social media (Facebook, Instagram, TikTok, Reddit, and LinkedIn) and Programmatic Display campaigns with the ability to develop successful strategies to drive client growth.
  • Manage multiple channels for multiple clients independently
  • Integrate offline customer data with online campaign performance metrics
  • Collaborate with the creative team to strategize on programmatic display and social creative that generate results
  • Identify opportunities to pitch new services to existing and potential new clients
  • Collaborate with Account Managers as well as key clients to discuss progress and interpret analytic findings to identify strategies to improve client ROI
  • Monitor and optimize campaign pacing, budgets, and bidding
  • Analyze and strategize over campaign performance metrics
  • Maintain high levels of up-to-date knowledge of best practices and strategies in paid media (including beta programs, advertising networks and innovation opportunities)
  • Display a strong understanding of emerging digital techniques and trends within the media landscape and in the greater digital ecosystem

QuinStreet creates and manages online marketplaces that connect consumers with brands offering specific products or services. Operating in sectors like insurance, personal loans, credit cards, banking, and home services, QuinStreet uses advanced segmentation and AI technologies to efficiently match consumers with the right brands. The company follows a performance-based business model, where brands pay only for measurable results such as leads or clicks, outlined in detailed agreements called Insertion Orders. This approach allows QuinStreet's clients, primarily in financial and home services, to receive highly targeted customer prospects, leading to improved marketing outcomes and higher ROI. By leveraging its technology and expertise in digital media, QuinStreet aims to enhance its clients' online presence and customer acquisition strategies.

Company Stage

IPO

Total Funding

$38.9M

Headquarters

Foster City, California

Founded

1999

Growth & Insights
Headcount

6 month growth

1%

1 year growth

3%

2 year growth

9%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven personalization enhances customer engagement, aligning with QuinStreet's targeted marketing.
  • Voice search optimization offers QuinStreet an opportunity to expand its service offerings.
  • Data privacy focus could enhance QuinStreet's performance-based model as a selling point.

What critics are saying

  • Increased competition from niche digital marketing firms may erode QuinStreet's market share.
  • Loss of higher education vertical could reduce revenue and market influence in education.
  • Rising costs of premium domain names could strain QuinStreet's financial resources.

What makes QuinStreet unique

  • QuinStreet specializes in creating online marketplaces for targeted consumer-brand connections.
  • The company uses AI technologies for efficient consumer-brand matching.
  • QuinStreet operates on a performance-based model, charging for measurable marketing outcomes.

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