Full-Time

Assistant Store Manager

Retail Management

Posted on 7/15/2025

Tecovas

Tecovas

501-1,000 employees

Direct-to-consumer western boots and leather goods

No salary listed

Houston, TX, USA

In Person

Category
Retail (3)
, ,
Required Skills
Inventory Management
Customer Service
Requirements
  • High School Diploma required (College Degree preferred)
  • Must be at least 18 years of age or older
  • Continually able to stand/walk for extended periods of time, and be able to reach overhead, bend, squat, and kneel as you organize and stock inventory.
  • Ability to deliver excellent customer service while implementing loss prevention practices
  • Able to lift up to 30lbs regularly and perform store maintenance tasks
  • Must have reliable transportation
  • Must be available to work 40 hours per week including weekends (Friday, Saturday and Sunday), evenings and holidays as needed
Responsibilities
  • Cultivates an environment of genuine customer connection
  • Demonstrates extraordinary service and acts as a brand ambassador reflective of the company values
  • Facilitates an energized pace, positive service environment and team development
  • Understands an OMNI Channel business - implements processes and utilizes tools to better service the customer
  • Supports the Store Manager in recruiting, hiring, and retaining top talent
  • Supports the Store Manager in creating and maintaining a succession strategy
  • Foster a culture of strong communication and teamwork in order to ensure a seamless balance between operational, visual and customer priorities.
  • Provides real-time feedback, coaching and training to team members, escalating issues as needed to Store Manager
  • Deliver world-class, in-person training (in conjunction with e-learning) to all new team members
  • Ensure timely completion of new hire training paths
  • Meet regularly with the Tecovas HQ Retail Training team or field leaders to check in on team progress
  • Suggest improvements or new programs related to retail training
  • Ensure the compliance of all training activities with established policies and best practices
  • Work closely with store leadership to prepare, plan, schedule, and execute new hire training
  • Work closely with store leadership and HQ partners to facilitate and organize ongoing training in store locations, including training for new products and services
  • Attend regular training meetings to ensure understanding of necessary information
  • Productive planning, presetting, and on-time execution of visual directives
  • Submit store photos as requested and complete feedback given by HQ
  • Participate in visual training calls with HQ partners to support new product launches
  • Partner with store leadership team to ensure VM standards are upheld, and replenishment tasks are completed
  • Support store presentation through sell through and markdown cycles
  • Maintain in-store marketing elements and accurate presentation of store collateral
  • Work with store manager to ensure schedule is reflective of visual set times for product launches
  • Partner with store leaders for new hire visual training
  • Oversight of sales floor and windows to ensure proper lighting placement, store cleanliness, maintenance of window displays, and props
  • Upholds and ensures compliance with shipments, transfers and restock standards
  • Adheres to and develops awareness around internal and external Loss Prevention procedures
  • Set clear objectives and expectations to drive a consistent store experience and ensure excellent operational and visual standards
  • Encourage and demonstrate adaptability; positively effecting change and enabling the team to successfully execute a shared vision

Tecovas is a direct-to-consumer western brand that sells high-quality cowboy boots, apparel, accessories, and leather goods. It operates online and through physical retail locations, cutting out middlemen to offer premium products at more accessible prices. Customers shop via its own website or Tecovas stores, providing a seamless buying experience and consistent product quality across channels. The company differentiates itself by combining top-tier craftsmanship with value, rather than relying on traditional wholesale margins. Tecovas’ goal is to grow rapidly while delivering durable, stylish western wear that makes premium goods more affordable for a broad audience.

Company Size

501-1,000

Company Stage

Series C

Total Funding

$105.4M

Headquarters

Austin, Texas

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • Apparel revenue growing from 20% baseline with significant women's business expansion.
  • Opening 10-12 stores annually, reaching 20 states with high-touch customer experiences.
  • Series C funding of $56M enables inventory, hiring, and new product launches.

What critics are saying

  • Ariat and Lucchese launch competitive DTC lines with comparable quality, lower prices.
  • Rapid retail expansion to 25-27 stores strains cash flows, compresses margins.
  • PETA activism against leather sourcing threatens urban millennial customer base significantly.

What makes Tecovas unique

  • Handcrafted 200-step boot production in León, Mexico by generational bootmakers.
  • Omnichannel strategy combining DTC with 50+ experiential retail locations nationwide.
  • Premium lifestyle brand expansion beyond boots into apparel, accessories, leather goods.

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Benefits

We offer insurance plans that pay 99% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents

Paid Parental Leave

Flexible PTO policy

Corporate wellness program

Competitive salary

Generous employee discounts!

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

0%
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