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Full-Time

Creative Strategy Development Manager

Confirmed live in the last 24 hours

Lyft

Lyft

10,001+ employees

Ride-sharing platform connecting drivers and passengers

Automotive & Transportation
Consumer Goods

Compensation Overview

$104.9k - $131.1kAnnually

+ Equity Offering + Bonus

Senior

Company Historically Provides H1B Sponsorship

Remote in USA

Candidates must be based in the Los Angeles metro area.

Category
Concept Art
Graphic Design
Art, Graphics & Animation
Required Skills
Market Research
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field
  • 6+ years of experience in digital advertising creative strategy, sales development, and strategy
  • Proven track record of success in marketing roles within the advertising, technology, or related industries, with a focus on B2B marketing and ad revenue growth
  • Strong creative and strategic thinking skills, with the ability to develop innovative marketing strategies and translate complex concepts into compelling messaging and visuals.
  • Excellent communication and presentation skills, with the ability to effectively articulate ideas and influence stakeholders at all levels.
  • Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
  • Collaborative mindset and ability to work cross-functionally with diverse teams to achieve common goals and drive results.
  • Passion for the advertising industry and a deep understanding of emerging trends, technologies, and best practices.
Responsibilities
  • Develop and execute comprehensive marketing plans and strategies to support the Lyft Media's advertising business
  • Work cross functionally across Sales, Account Management, Product, and Product Marketing to create compelling advertising solutions to present during the RFP process. CSD will then work to build these ideas into sales collateral, presentations, and custom proposals that effectively communicate Lyft Media's value proposition and advertising solutions to prospective clients.
  • Define and articulate Lyft Media's unique selling propositions, competitive advantages, and brand positioning to differentiate our offerings in the market and drive brand awareness and preference.
  • Conduct market research, competitive analysis, and customer insights to identify trends, opportunities, and challenges in the advertising industry, and leverage findings to inform marketing strategies and tactics.
  • Collaborate closely with the sales, product, and creative teams to align marketing initiatives with sales objectives, product launches, and client needs, and ensure consistent messaging and brand voice across all touchpoints.
  • Build out of custom advertising solutions into pitch specific presentations that effectively communicate Lyft Media's value proposition and advertising solutions to prospective clients.

Lyft connects passengers with drivers through a mobile app, primarily serving urban commuters, students, and tourists in the United States and Canada. The platform offers various ride options, including standard, luxury, and shared rides, catering to different customer preferences. Drivers use their own vehicles to provide services, and Lyft earns revenue by taking a commission from each ride fare. In addition to car rides, Lyft also provides bike and scooter rentals, and has a subscription service called Lyft Pink that offers benefits for a monthly fee. The company emphasizes safety and community guidelines to ensure a secure experience for users, while also supporting drivers with flexible payment options. Lyft's goal is to provide reliable transportation solutions while exploring self-driving technology and maintaining a diverse revenue stream.

Company Stage

IPO

Total Funding

$4.8B

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

4%

1 year growth

17%

2 year growth

5%
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Simplify's Take

What believers are saying

  • Lyft's exploration of self-driving technology positions it at the forefront of innovation in the transportation sector.
  • The company's flexible payment options attract a diverse range of drivers, enhancing its service availability and reliability.
  • Strategic partnerships, such as those with Babyscripts and the NAACP, expand Lyft's market reach and social impact.

What critics are saying

  • The ongoing legal challenges regarding the classification of drivers as independent contractors could result in increased operational costs and regulatory scrutiny.
  • Intense competition from rivals like Uber may pressure Lyft's market share and profitability.

What makes Lyft unique

  • Lyft's diversified revenue streams, including bike and scooter rentals, advertising, and subscription services, set it apart from competitors who primarily focus on ride-sharing.
  • The company's emphasis on safety and community guidelines ensures a secure experience for both drivers and passengers, which is a significant competitive advantage.
  • Lyft's partnerships with organizations like the EAS Carpenters union and Babyscripts highlight its commitment to social impact and community engagement.

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