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Full-Time

Sales Director

Commerce

Confirmed live in the last 24 hours

Undertone

Undertone

201-500 employees

Creates engaging digital advertising campaigns

Data & Analytics
Consumer Goods

Mid

Remote in USA

Category
Strategic Account Management
Sales & Account Management
Required Skills
Data Analysis
Requirements
  • 4+ years successful consultative selling experience in interactive advertising is required.
  • Experience in Digital Media or Promotions/Advertising focusing on CPG or Retail.
  • Expertise in retailer shopper marketing trends is required.
  • In-depth knowledge of retail and shopper marketing ecosystem.
  • Strong digital skills (media, promotion, on-line and mobile, shopper and analytics).
  • Winning track record of major account selling to Senior-Level decision-makers developing trust and performance-based relationships.
  • Passion for selling and creating value for customers, deep understanding of industry level data media buying, and client ROI.
  • Ability to remain focused and flexible during rapid change.
  • BA/BS degree. (Business, Marketing, Advertising or other related field preferred).
  • Home-office based, travel as needed.
Responsibilities
  • Lead sales cycle for established and prospective accounts. This includes mapping retail organizations, securing meetings with senior-level decision-makers, developing the needs analysis, program and presentation development, and closing the sale.
  • Understand the clients annual planning process to be a strategic partner by having a seat at the table.
  • Be a trusted advisor to retail customer teams and agencies to create client specific solutions targeted to their business goals.
  • Coordinate with shopper marketing customer teams in development, management and delivery of promotional and advertising solutions.
  • Exceed revenue goals and sales quota, growing the business year over year.
  • Understand, embrace and leverage our full suite of cross-channel formats and media solutions in order to align the right solutions to our customers.
  • Understand how to use data to build a compelling performance story to educate clients on our value proposition.
  • Accurately forecast, tracking and report revenue.
  • Collaborate with internal support teams (ex. Marketing, Finance, Legal and Operations) to provide the best delivery and support to our customers.

Undertone specializes in creating engaging advertising experiences across platforms like video, advanced TV, rich media, and social media. They use proprietary data and advanced targeting techniques to deliver high-impact campaigns tailored to clients' goals, often launching them in under 72 hours. Their ad formats achieve impressive metrics, such as an average interaction time of 28 seconds and significant increases in brand recall and purchase intent. Undertone aims to lead in the digital advertising space by providing effective, data-driven advertising solutions.

Company Stage

M&A

Total Funding

$40M

Headquarters

New York City, New York

Founded

2002

Growth & Insights
Headcount

6 month growth

5%

1 year growth

9%

2 year growth

20%
Simplify Jobs

Simplify's Take

What believers are saying

  • Undertone's partnerships with high-profile brands like Mercedes-Benz USA highlight its effectiveness and industry reputation.
  • The new Retail and CPG Commerce Division, led by experienced industry veteran Ben Flaccus, positions Undertone for growth in these lucrative sectors.
  • Collaborations with social impact organizations like Givsly demonstrate Undertone's commitment to corporate social responsibility, potentially enhancing brand image and employee satisfaction.

What critics are saying

  • The highly competitive digital advertising market requires continuous innovation to maintain a competitive edge.
  • Rapid campaign turnaround times, while beneficial, may strain resources and impact quality if not managed properly.

What makes Undertone unique

  • Undertone's ability to launch high-impact campaigns in under 72 hours sets it apart in the fast-paced digital advertising market.
  • Their proprietary data and advanced targeting techniques ensure ads reach the right audience at the right time, maximizing engagement and effectiveness.
  • The integration of The Trade Desk’s Unified ID Solution enhances Undertone's synchronized digital branding capabilities, offering a more cohesive and relevant consumer connection.

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