CRM Executive

ROLE SUMMARY:

We're looking for a commercially curious, detail-oriented CRM Executive to support regional campaign execution across MY/PH/SG. You'll work alongside the CRM lead to build campaigns anchored to commercial plans, maintain automated flows, and turn performance data into clear recommendations. 

You'll work closely with commercial, onsite, and performance marketing teams to turn trade plans into high-converting CRM moments and you'll build the automations that take manual, repetitive work off the team's plate for good. This is a role for someone who's eager to learn the full CRM stack — from strategy to execution — and grow into owning it.

RESPONSIBILITIES:

1. Commercial Campaign Planning & Execution

• Translate commercial calendars (launches, promotions, sale events) into CRM briefs and multi-channel campaign plans across email, push notifications, in-app.
• Coordinate with commercial, onsite, and performance marketing teams to ensure CRM campaigns are timed, targeted, and incentivised to support trade objectives.
• Build targeting segments based on behaviour, purchase history, and promotional eligibility.
• Set up, QA, and launch campaigns in MoEngage/Braze — audience, content, scheduling, and experiment variants.

2. Automation & Workflow Efficiency

• Identify manual, recurring campaign tasks and build automated flows to replace them — triggered journeys, rule-based sends, and conditional logic that runs without daily intervention.

3. Data, Reporting & Optimisation

• Track and own campaign performance metrics across all markets: open rate, CTR, conversion, revenue contribution, unsubscribes, and spam complaints.
• Build and maintain dashboards or regular reporting templates that surface performance trends without requiring manual data pulls each cycle.
• Run structured A/B and multivariate experiments on subject lines, creatives, send times, incentive depth, and segment cuts — document learnings and apply them forward.
• Translate data into clear, opinionated recommendations for stakeholders — not just 'what happened' but 'what to do next and why'.

REQUIREMENTS:
 

Experience

• Hands-on CRM or retention marketing experience, ideally in e-commerce, retail, or a digital consumer business is a plus.
• Hands-on experience/ knowledge with a CRM or marketing automation platform is preferred.
• Comfortable working across multiple markets simultaneously with different localisation and commercial requirements.
• Exposure to e-commerce, retail, or a fast-paced digital business is a plus.

Skills

• Commercial awareness: understands how promotions, launches, and trade events drive customer behaviour. 
• Data comfort: able to read dashboards, work in Excel/Sheets, and form a point of view from numbers. 
• Execution rigour: detail-oriented in campaign setup — catches errors before they go live. 
• Copy sensibility: strong instinct for hook-led, concise messaging; able to review and give feedback on creative. 
• Stakeholder Management: Clear communicator who can represent CRM's priorities to non-CRM stakeholders and push back constructively when commercial asks are at odds with CRM best practice

Nice to Have

• Experience in fashion, lifestyle, or marketplace e-commerce.
• Familiarity with CRM automation logic (journeys, triggers, conditional splits).
• Mandarin or Cantonese writing ability (for HK localisation).
• Basic SQL or analytics tool experience.

Wonder how it's like to build your career with ZALORA? Inspired by employees, we believe you'll be in for:

• An exciting platform to make your success story
• Have the utmost care for your mental and physical wellbeing
• Flexibility weaved into your lifestyle
• A seamless work environment with a friendly & team-fueled culture
• Career growth aligned to your professional and personal needs and goals

Want to stay ahead with our developments? Follow us at our LinkedIn page and know more about us from our career website.

The ZALORA Story

ZALORA is Asia’s leading online fashion, beauty, and lifestyle destination, and part of Global Fashion Group. As one of the region’s pioneering large-scale e-commerce platforms, ZALORA has established a strong presence across Southeast Asia, with key markets in Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong, and receives over 50 million visits monthly.

ZALORA does not accept resumes or candidate submissions from third parties for any position, whether advertised or otherwise, unless ZALORA has entered into a valid written agreement with such third party and has expressly requested candidate referrals.

Any third party that submits unsolicited candidate information, resumes, or profiles without prior written authorization from ZALORA agrees that it has no entitlement to any placement fee, referral fee, or other compensation, even if the candidate is later hired or engaged by ZALORA or Global Fashion Group.

Consent Disclaimer

By submitting your application for this role, you consent to ZALORA collecting, using, processing, and disclosing the personal data contained in your application and any supporting documents for recruitment-related purposes, including assessing and evaluating your suitability for the present role and for other positions and career opportunities within ZALORA. Your personal data may be shared within the ZALORA Group and with authorized third-party service providers on a need-to-know basis for these purposes.

Where applicable, your personal data may also be stored or processed on systems or servers operated by ZALORA’s service providers, including providers located outside the jurisdiction in which your data was collected. You may request access to or correction of your personal data held by ZALORA by contacting the relevant ZALORA contact point or Data Protection Officer.