Full-Time

Senior Growth Marketing Manager

Posted on 9/23/2024

ThredUp

ThredUp

501-1,000 employees

Online consignment for secondhand clothing

Consumer Goods

Compensation Overview

$153k - $172kAnnually

Senior

No H1B Sponsorship

Oakland, CA, USA

Hybrid work environment: 3 days in the office and 1 day remote each week.

Category
Growth Marketing
Growth & Marketing
Required Skills
UI/UX Design
SQL
Data Analysis
Requirements
  • 8+ years of work experience in performance marketing, e-commerce, or other quantitative/data-driven fields
  • Expert in Facebook Ads Manager
  • Experience managing eight-figure paid media budgets
  • Experience with other paid social marketing channels like Pinterest, TikTok, etc. strongly preferred
  • Experience collaborating/providing feedback with product and engineering teams enhancing UX/usability
  • Versatile and able to work in a fast-paced environment
  • Strong written and interpersonal verbal communication skills
  • Strong analytical and problem solving skills
  • The ability to make data-driven decisions that add value to the customer experience
  • Excel expertise; SQL experience is a plus!
  • BA/BS in quantitative fields or marketing
Responsibilities
  • Execute strategy across various paid social channels (Meta, Pinterest, TikTok, programmatic display advertising (Criteo, RTB House), and more)
  • Optimize channel performance and scale growth efficiently
  • Manage allocation for eight-figure paid media budget
  • Manage partnerships with ad platforms and vendors
  • Monitor and analyze competitive landscape and marketplace trends
  • Analyze and contribute to high level daily, weekly, and monthly channel reporting
  • Execute, launch, and measure creative tests across channels
  • Identify and drive enhancements our Ad Technology in close collaboration with our Product and Engineering teams
  • Work in close partnership with the creative team to guide the development of creative and marketing concepts that can be executed across channels, in accordance with brand strategies, and to meet business goal objectives.
  • Make strategic recommendations around best practices and learnings from channel performance

thredUP operates an online platform for buying and selling secondhand clothing, shoes, and accessories. Users can sell their gently used items by sending them to thredUP, where the company inspects, photographs, and lists them for sale. Buyers can find a variety of products, including premium brands, often at significant discounts. thredUP generates revenue by taking a commission on each sale and offers a "Clean Out" service that allows sellers to send in items for free, simplifying the process of decluttering while earning money. Unlike many competitors, thredUP emphasizes convenience and sustainability, appealing to budget-conscious and eco-friendly shoppers. The company's goal is to make secondhand shopping accessible and appealing, promoting a more sustainable approach to fashion.

Company Stage

IPO

Total Funding

$226.5M

Headquarters

San Francisco, California

Founded

2009

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing interest in sustainable fashion boosts ThredUp's market potential.
  • Focus on U.S. market post-Remix divestiture could increase domestic market share.
  • Social commerce initiatives led by Danielle Vermeer may enhance customer engagement.

What critics are saying

  • Increased competition from startups like Fleek threatens ThredUp's market share.
  • Divestiture of Remix limits ThredUp's growth opportunities in the European market.
  • Reliance on AI tools may backfire if they fail to meet consumer expectations.

What makes ThredUp unique

  • ThredUp leverages AI tools for enhanced search and personalized shopping experiences.
  • The platform offers a 'New With Tags' section, attracting both secondhand and new item shoppers.
  • ThredUp's Clean Out service simplifies selling, making it convenient for users to declutter.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Holidays

Paid Sick Leave

Paid Sabbatical

Hybrid Work Options

Flexible Work Hours

Paid Parental Leave

INACTIVE