Manager – Regional Product Marketing

Changing lives. Building Careers.
 

Joining us is a chance to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, our colleagues are challenging what’s possible and making headway to innovate new treatment pathways to advance patient outcomes and set new standards of care.

The Regional Product Manager is responsible for marketing related to Soft Tissue Solutions. This role is responsible for creating and executing omni-channel brand strategies within the product portfolio and marketing function consistent with overall business objectives. This position performs activities such as leading development and execution of marketing plans, tactical programs, tradeshows, sales team education, supporting medical education/bioskills labs, and product commercialization.

Soft Tissue Solutions leverages diverse technology platforms to deliver a portfolio of advanced products for soft tissue reconstruction across multiple sites of care and a range of surgical specialties. This role requires the development of short and long-term strategies to help drive increased revenue and penetration in the US tissue reconstruction market. To be successful, this person must work in collaboration with the Leadership Team, Sales, Medical Affairs, R&D, Regulatory, Professional Education, Market Access, Sales Training, Enterprise and other functional teams.

SUPERVISION RECEIVED

Under supervision of the Senior Product Manager, Soft Tissue Solutions, TR

SUPERVISION EXERCISED

N/A

ESSENTIAL DUTIES AND RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

• Lead development and execution of marketing plans aligned to business objectives and revenue targets.
• Define strategic product line priorities by evaluating competitors, market share, and industry trends; maintains and shares competitive analyses to keep stakeholders informed.
• Develop brand assets including sales collateral, digital/social media campaigns, demo tools and selling framework required for product promotion, training and education. 
• Support development of sales training plans and events for Soft Tissue Solutions in close collaboration with sales training department. Deliver product training to sales representatives.
• Works collaboratively with Global Marketing and other related departments to ensure products are optimally positioned in the market.
• Lead the development and execution of an innovative, data‑driven digital strategy, collaborating with Corporate Marketing to drive measurable growth, engagement, and brand impact
• Develop, continuously monitor and disseminate unit demand forecasts, working collaboratively with other departments to ensure product availability throughout the lifecycle of assigned product(s).
• Help prepare and manage revenue forecasts and OpEx budgets related to assigned product line(s) on an annual and quarterly basis.
• Support the Company’s medical education initiative by assisting in the preparation and implementation of surgeon training courses which may include didactic and cadaver labs.
• Plan, execute and/or participate in designated tradeshows and conferences, partnering with partnering with appropriate stakeholders to ensure the company and products are positioned appropriately.
• Maintain up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, professional education events and maintaining regular contact with industry experts and trade organizations etc.
• Establish and maintain professional relationships with internal and external (ie, customers) stakeholders to stay abreast of market trends.  
• Routinely interface with the managers/directors of other product lines offered by the company to fully understand the relationships within the Tissue Reconstruction portfolio of products.
• Work closely with global marketing to provide field and competitive insights, and input on new products and evidence generation plans as needed.
• Collaborate with global marketing on new product and Clinical Evidence launches to ensure seamless transition from development to market launch.
• Performs other duties as required.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in marketing, engineering or related discipline. MBA preferred
• Minimum of 2-5 years marketing experience in the medical device or closely related industry
• Direct marketing experience with regenerative tissue/wound reconstruction a plus
• Ability to develop comprehensive strategies across therapeutic areas, aligning cross functional partners
• Understanding of the hospital inpatient and outpatient care setting reimbursement landscape
• Created components of comprehensive marketing plans
• Effectively worked with both direct and indirect sales force to achieve results
• Implemented elements of brand positioning strategies that resulted in incremental demand for products
• Demonstrated project management and excellent written and verbal communication skills are necessary
• Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis
• Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education)
• Ability to travel 30% of time

SKILLS

• Knowledge of contemporary practices in Marketing
• Excellent financial and statistical analytical skills
• Strong written, verbal and presentation skills
• Motivate and inspire cross functional teams
• Influencing and negotiating skills
• Project management

Salary Pay Range:

$95,000.00 - $130,000.00 USD Salary

Our salary ranges are determined by role, level, and location. Individual pay is determined by several factors including job-related skills, experience, and relevant education or training. In addition to base pay, employees may be eligible for bonus, commission, equity or other variable compensation. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Additional Description for Pay Transparency:

Subject to the terms of their respective plans, employees and/or eligible dependents are eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance, and savings plan (401(k)).

Subject to the terms of their respective policies and date of hire, Employees are eligible for the following Total Rewards | Integra LifeSciences

Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status.

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