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CP Axtra

Wholesale and retail distributor with omnichannel

Head of International Bakery Merchandising

Procurement & SourcingConfirmed live in the last 24 hours
Full-timeBangkok, ThailandIn-person

About the Job

Requirements

  • Strong bakery knowledge and the ability to work with Commercial, Chef, Research and Development, Quality, Supply Chain, and Store Operations teams.

Responsibilities

  • Identify bakery trends, successful products, and customer concepts from China and other Asian markets.
  • Develop new bakery products for Makro, including bread, croissants, pastries, cakes, chilled bakery, and seasonal products.
  • Adapt international product concepts, flavours, packaging, and price points for Thai customers.
  • Source and manage bakery suppliers from China and other countries, including product selection, negotiation, and import coordination.
  • Work closely with Chefs, Research and Development, Quality Assurance, Supply Chain, and Store Operations to ensure products can be produced and executed consistently.
  • Build category assortment, pricing, promotion, and product-launch plans.
  • Improve bakery display, packaging, and customer experience based on leading bakery-shop practices.
  • Monitor sales, margin, waste, product performance, and customer feedback.
  • Transfer bakery knowledge and international market insights to the local team.

About the Company

CP Axtra

Wholesale and retail distributor with omnichannel

CP Axtra runs wholesale and retail networks in Thailand and across Asia, with two main segments: Makro for B2B wholesale and Lotus's for B2C retail in hypermarkets and supermarkets. It sources goods from suppliers and sells them through its stores and online channels, while also earning from leasing mall space; digital tools like the Makro PRO app and partnerships with Cainiao and Microsoft help manage inventory and personalize shopping. The company combines a large B2B wholesale ecosystem with a broad B2C retail footprint and a unified omnichannel experience to connect physical and online shopping. Its goal is to become a leading RetailTech company in Asia by improving supply chains, expanding its omnichannel reach, and growing its ecosystem of stores, online services, and mall spaces.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Bangkok, Thailand
Founded
1988

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