Full-Time

Senior People Business Partner

Posted on 9/27/2025

Attentive

Attentive

1,001-5,000 employees

Personalized SMS marketing platform for eCommerce

Compensation Overview

$114k - $150k/yr

+ Equity

Remote in USA

Remote

Category
People & HR (1)
Requirements
  • 5-7 years of progressive HR experience with a minimum of 3 years in an HRBP capacity in a high-growth and/or tech environment
  • Excellent communication skills, both written and verbal
  • Demonstrated experience leading and executing on large-scale change management within dynamic environments
  • Ability to drive through ambiguity and deliver solutions with autonomy
  • Builder mentality with adaptability, flexibility, and a willingness to roll up your sleeves to ensure the right outcomes for our customers
  • Proven track record of developing, executing against, and measuring the success of people programs
  • Passionate about building and supporting strong teams with aggressive goals
  • The ability to effectively partner with cross-functional partners (e.g. Finance, Legal) and the broader People team to build a better employee experience for employees
  • Ability to thrive in a fast-paced environment; problem-solving skills are a must
  • Thoughtful discretion and hyper-sensitivity around confidential and sensitive information
  • Desire to learn and grow
Responsibilities
  • Be a trusted advisor and thought leader to managers and an advocate for employees
  • Provide coaching and consultative support to employees & managers in the business units you support
  • Build a strong business relationship with internal customers and the leadership team, partnering to drive people-centric strategies and programs
  • Collaborate with teams across the People organization to lead People cycles throughout the year including employee engagement surveys, compensation reviews, performance management, feedback cycles, and learning and development programming
  • Drive a high-performance culture and provoke positive change in people management
  • Partner and consult to build people plans for client groups, including career ladders, talent assessment and planning, organizational development and design, and engagement strategy development
  • Proactively support and deliver People programs to the business in the areas of employee relations, training & development, performance management, onboarding/offboarding, change management and resource planning
  • Craft and implement creative and progressive talent strategies, addressing retention and development needs
  • Be empathetic and thoughtful in your approach and will be obsessed with identifying areas of improvement and proposing and executing on solutions
  • You will need to be forward thinking and creative to recommend and execute on people strategies to drive business outcomes and enable our team to be their best

Attentive provides a personalized SMS marketing platform for eCommerce and DTC brands, helping businesses engage customers through targeted text messages to drive revenue. The product works by offering a subscription-based platform with APIs and webhooks that enable seamless, automated SMS campaigns; users can create, manage, and distribute customized messages and access analytics to optimize performance. The company differentiates itself through a focus on personalized, scalable SMS communications for online brands, strong API/webhook integrations, and data-driven insights, rather than generic marketing tools. Attentive’s goal is to help businesses grow revenue and strengthen customer relationships by delivering timely, relevant texts that nurture engagement.

Company Size

1,001-5,000

Company Stage

Series E

Total Funding

$863M

Headquarters

Hoboken, New Jersey

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • RCS Business Messaging launch with Google partnership positions Attentive for premium channel shift.
  • 128% UK revenue growth and doubled team signals strong international expansion momentum.
  • ParTech Punchh integration unlocks restaurant loyalty vertical with 93% SMS preference adoption.

What critics are saying

  • iOS 26 inbox filtering reduces SMS engagement 30-40%, eroding core channel performance.
  • Klaviyo and HubSpot embed SMS natively, consolidating SMB vendors and compressing margins.
  • Twilio and Bandwidth undercut SMS delivery margins through direct carrier relationships.

What makes Attentive unique

  • Patented Two-Tap technology expanded to desktop via QR codes captures web traffic.
  • AI-powered Concierge service with live agents increased subscriber spending 50% since 2022.
  • 10+ billion annual messages sent across SMS, RCS, email with first-party data integration.

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Benefits

Generous PTO

Medical, Dental, & Vision Insurance

Daily Lunch Delivery Credit

Equity

Remote Work & Wellness Benefits

Company-Wide Events & Employee-Led Activities

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
PR Newswire
Mar 10th, 2026
SmarterSends launches 2-way SMS integration with Attentive for distributed marketing teams

SmarterSends has launched an enterprise integration with Attentive that enables distributed marketing teams to operationalise two-way SMS with centralised governance and brand controls. The integration allows organisations to deploy conversational messaging across field, franchise and regional teams whilst maintaining compliance and reporting oversight. The platform enables enterprise-safe two-way SMS conversations with brand guardrails, permissions and approvals, whilst supporting sales and service use cases without compromising marketing governance. It targets organisations including franchise systems, sports venues, retail chains and financial services firms with distributed teams. The integration is available now for enterprise customers requiring governed multi-channel execution across two-way SMS, SMS, email and push notifications. SmarterSends specialises in distributed marketing platforms, whilst Attentive provides omnichannel marketing technology for personalised customer engagement.

MarTech360
Jan 30th, 2026
Attentive Enhances Two-Tap(TM) and Adds New Omnichannel Tools to Boost Subscriber Growth, Visibility and Compliance

Attentive enhances Two-Tap(TM) and adds new omnichannel tools to boost subscriber growth, visibility and compliance. Attentive has expanded its patented Two-Tap(TM) engagement technology - originally focused on mobile - to now include desktop experiences, enabling brands to capture previously missed web traffic and convert it into high-quality mobile subscribers through a simple QR-based opt-in flow, significantly increasing owned audience growth potential. Alongside this extension, Attentive unveiled a suite of new capabilities designed to help marketers navigate evolving inbox behaviours and compliance challenges driven by changes such as iOS 26 inbox filtering, where filtered messages can see substantially lower engagement, and tightening SMS regulations. These enhancements allow brands to unlock several tools for reach protection and expansion across channels. They include inbox visibility tools that identify potential messages and apply fixes for improved delivery, barcode tools that connect email engagement with in-store shopping, and audience sizing tools that allow for enhanced targeting. Automated quiet hours based on location simplify compliance, while AI-powered campaign optimization and template tools reduce effort and improve performance. Additionally, the company's expansion into first-party data within SMS, email, push, ads, and loyalty continues to emphasize the importance of mobile identity-based engagement. Altogether, these innovations are designed to allow brands to protect reach, expand their subscriber base, and comply in an evolving marketing landscape. MarTech360 Bureau 1172 posts 0 comments

Business Wire
Jan 29th, 2026
Attentive expands patented two-tap technology to desktop and adds iOS 26 inbox visibility tools

Attentive, the omnichannel marketing platform, is expanding its patented two-tap mobile technology to desktop shopping experiences, allowing brands to convert web traffic into mobile subscribers through a QR-based flow. The company also introduced new solutions for iOS inbox visibility, SMS compliance and AI-driven workflows. The updates address growing challenges as Attentive data shows messages routed to filtered inboxes can see 30–40% lower clickthrough and conversion rates. New capabilities include barcode generation for email, automated state quiet hours, improved location detection and AI-powered campaign enhancements. The platform integrates first-party data across SMS, email, push notifications, advertisements and loyalty channels. Attentive serves leading brands including Crate and Barrel, Urban Outfitters and Steve Madden across more than 70 industries.

TxtCart
Aug 5th, 2025
Yotpo Exits Email & SMS, E-commerce Brands Face Vendor Lock-In Risk TxtCart Emerges as the SMS-Only Alternative to Attentive

Yotpo has teamed up with Attentive and Omnisend to ease the migration.

MarTech360
Mar 26th, 2025
Attentive Unveils the Future of AI-Powered Messaging and RCS

Attentive, the leader in AI-powered mobile marketing, is transforming brand-to-consumer messaging with the U.S. launch of Rich Communication Services (RCS) Business Messaging.

INACTIVE