Paid Social Executive

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

As a Paid Social Executive, you will execute our global paid social strategy and help drive growth under the direction of a manager. You will work within our performance marketing team, cross-functionally with other departments (broader digital, trade and global marketing) to design and implement paid social campaigns to support new product launches and always-on initiatives. Operating within a hyper-growth environment, you will be a key player in driving growth in brand awareness, new customer acquisition and revenue growth. You will report to the Senior Paid Social Media Manager. This role is perfect for someone who is looking to expand on their existing paid social experience and take on a challenge. The role will be suitable for individuals who thrive in a fast-paced, dynamic, multi-tasking, and entrepreneurial environment.

As a Paid Social Executive you will

• Assist in activating large scale global paid social campaigns, including the creation, implementation and optimisation of international campaigns across platforms.
• Support the development of the global paid social strategy, contributing toward the global acquisition and digital marketing strategy.
• Lead the implementation of global paid social strategy in market and platform specific activations, to increase impact and efficiency.
• Collaborate closely with content and creative team to build best-in-class assets for paid social campaigns, aligned to platform best-practise, and optimised for local markets.
• Lead ad versioning and creative iteration agenda, in close partnership with in-house creative agency.
• Incorporate global marketing directive into paid social plans for NPD launches and event-based activations – including creative considerations, messaging, and audience strategy.
• Lead on regular paid social reporting, to track performance against benchmark and recommend changes based on insights.
• Contribute to a test and learn framework, from developing hypotheses to testing, analysing, implementing successful results, and iteration.
• Assist in budget management and optimisations across multiple platforms to continually increase campaign efficiencies.
• Monitor competitor and consumer behaviour, to influence ad decisions where relevant.
• Research into social trends, keeping abreast of the latest ad products/ technologies and provide use-case suggestions to help improve KPIs.
• Work cross-functionally (e.g. with e-commerce, Paid Search, CRM, and other teams) to drive customer growth, activation and retention.

Who you will work with

• You will be reporting directly into the Paid Social Manager.

About you

• Previous hands-on experience in paid social, preferably from a high-growth company or premium brand.
• Excellent hands-on experience activating campaigns across multiple paid social platforms, preferably across international markets.
• Hands on experience in TikTok Ads, and/or working knowledge of APAC social apps (e.g WeChat mini programmes) will be a bonus.
• Experience in managing the creative/ content briefing process.
• Excellent analytical skills, with the ability to manipulate data to identify and recommend optimisation and growth opportunities.
• Experience in Google Analytics 360 with a strong ability to derive actionable insights.
• Knowledge of integration with complementary tools, e.g. Sprinklr and product feed/catalogue vendors.
• Experience in DTC brands in the luxury and/or beauty sectors would be a strong bonus.
• A flexible self-starter with a can-do attitude, willing to go the extra mile to deliver results.
• Excellent communication skills, and the ability to translate complex channel level observations into actionable insights.
• A people person who can work independently and collaboratively with various stakeholders internally and externally.
• Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically.

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your fury friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

 At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!