Associate Director - Product Marketing, Multi Asset

About the Role:

Grade Level (for internal use):

12

As an integral member of S&P Dow Jones Indices’ (S&P DJI) multi-asset marketing team, this position is responsible for leading product marketing initiatives that drive awareness, adoption, and engagement of S&P DJI’s multi-asset offerings. This role will focus on crafting compelling product narratives and content strategies that resonate with target audiences in the evolving insurance, bank and asset management landscape. 

As part of the broader commercial organization, Marketing is responsible for connecting product marketing activities (product launches, content creation, go-to-market strategies, and client education) to specific commercial outcomes. This role is essential in positioning S&P DJI as a leader in the insurance and structured product space, leveraging essential data, research, and insights. 

The individual will collaborate closely with product management, sales, and other marketing teams to ensure alignment and execution of product marketing strategies that drive revenue and market share. 

Responsibilities: 

As part of the global Marketing team, you will be responsible for leading product marketing initiatives and content creation efforts that connect Marketing activities to specific commercial outcomes, focusing on: 

• Content Strategy and Development: Design and implement a comprehensive content marketing strategy that showcases S&P DJI’s multi-asset solutions. Create high-quality content, including blog posts, whitepapers, brochures, video scripts, webinars and educational materials that effectively communicate index features, benefits and market insights. 

• Product Positioning and Messaging: Develop and refine the positioning and messaging for S&P DJI’s multi-asset index solutions. Craft compelling narratives that highlight the unique value propositions and benefits to various audiences, specifically insurance. 

• Go-to-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and enhancements. Collaborate with cross-functional teams to ensure successful rollout and market penetration of multi-asset benchmark offerings and downstream products built on S&P DJI indices. 

• Market Research and Competitive Analysis: Conduct market research to identify trends, customer needs, and competitive landscape. Utilize insights to inform product development and marketing strategies, ensuring S&P DJI’s offerings remain relevant and competitive. 

• Account-Based Marketing: Engage with key partners and clients in globally to promote awareness and adoption of S&P DJI’s multi-asset solutions. Develop tailored marketing strategies to nurture relationships and drive downstream product usage. 

• Performance Metrics and Reporting: Establish KPIs and metrics to measure the success of content marketing and product marketing initiatives. Provide regular reporting and analysis to internal stakeholders to inform decision-making and strategy adjustments. 

Compensation/Benefits Information (US Applicants Only):

S&P Global states that the anticipated base salary range for this position is $153,790 - $161,845 Final base salary for this role will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses, and certifications.

In addition to base compensation, this role is eligible for an annual incentive plan.  This role is eligible to receive additional S&P Global benefits.

Qualifications: 

• In-depth understanding of multi-asset investment strategies, and the product development lifecycle. 
• 7+ years of professional experience in product marketing within financial services, with a strong focus on multi-asset strategies, Insurance, Investment Banks preferred. 

• Proven expertise in content marketing and content creation, with a portfolio of successful campaigns and materials that demonstrate effective messaging and audience engagement. 
• Proven track record of developing successful product marketing strategies and campaigns that drive measurable results. 

• Exceptional interpersonal, written, and verbal communication skills, with the ability to convey complex concepts clearly and persuasively. 

• Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines. 

Preferred Qualifications: 

• Bachelor’s degree (Marketing, Communications, Business, or related field preferred).
• Experience with product launches, go-to-market strategies, and account-based marketing in the multi-asset space. 

• Familiarity with digital marketing channels and tactics, including social media, content marketing, and email campaigns. 

• Analytical mindset with experience in market research and competitive analysis to inform product positioning. 

• Ability to work collaboratively with cross-functional teams, including product management, sales, and external partners. 

What’s In It For You?

Our Mission:

Advancing Essential Intelligence.

Our People:

We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. Join us and help create the critical insights that truly make a difference.

Our Values:

Integrity, Discovery, Partnership

Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:

We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.

Our benefits include: 

• Health & Wellness: Health care coverage designed for the mind and body.

• Flexible Downtime: Generous time off helps keep you energized for your time on.

• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.

• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.

• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Global Hiring and Opportunity at S&P Global:

At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.

Recruitment Fraud Alert:

If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to [email protected]. S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, “pre-employment training” or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here.

20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning)