Full-Time
Vice President
Product & Litigation Counsel
Posted on 10/31/2025
Attentive
1,001-5,000 employees
Personalized SMS marketing platform for eCommerce
Compensation Overview
$235k - $290k/yr
Remote in USA
Remote
 Legal & Compliance (2) |
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- Juris Doctor degree and qualified to practice law in-house.
- At least 12 years of legal experience, preferably at or representing successful, high-growth venture-backed companies.
- Experience managing a team, coaching product attorneys and forging relationships with trailblazing product leaders.
- A strong “business-friendly” style that comes with an understanding that the Legal team’s primary purpose is to support the growth and success of the business
- Interest in assuming additional responsibilities as needed and as the organization grows
- Experience with TCPA and CTIA are a plus.
- Work closely with internal business teams to identify, investigate, and manage legal risk across a wide range of product, engineering, marketing, content, and business initiatives
- Ensure our products are compliant with US and internal laws and regulations, including privacy laws and relevant industry rules
- Advise and support our internal stakeholders with respect to compliance issues that affect client campaigns
- Help formulate legal policy and process across the organization as it matures and grows
- Develop and maintain a set of internal policies, programs and resources with respect to compliance
- Remain knowledgeable on relevant industry laws and regulations
- Act as first line of defense for any legal complaints
- Work with outside counsel on any litigation matters
- Experience with mergers and acquisitions is a plus
- Experience with international data privacy laws is a plus
- Experience in a high-growth technology company is a plus
- Experience with product or platform teams is a plus
- Admission to a state bar other than the one in which the position is based is a plus
Attentive provides a personalized SMS marketing platform for eCommerce and DTC brands, helping businesses engage customers through targeted text messages to drive revenue. The product works by offering a subscription-based platform with APIs and webhooks that enable seamless, automated SMS campaigns; users can create, manage, and distribute customized messages and access analytics to optimize performance. The company differentiates itself through a focus on personalized, scalable SMS communications for online brands, strong API/webhook integrations, and data-driven insights, rather than generic marketing tools. Attentive’s goal is to help businesses grow revenue and strengthen customer relationships by delivering timely, relevant texts that nurture engagement.
Company Size
1,001-5,000
Company Stage
Series E
Total Funding
$863M
Headquarters
Hoboken, New Jersey
Founded
2016
Simplify's Take
What believers are saying
- RCS Business Messaging launch with Google partnership positions Attentive for premium channel shift.
- 128% UK revenue growth and doubled team signals strong international expansion momentum.
- ParTech Punchh integration unlocks restaurant loyalty vertical with 93% SMS preference adoption.
What critics are saying
- iOS 26 inbox filtering reduces SMS engagement 30-40%, eroding core channel performance.
- Klaviyo and HubSpot embed SMS natively, consolidating SMB vendors and compressing margins.
- Twilio and Bandwidth undercut SMS delivery margins through direct carrier relationships.
What makes Attentive unique
- Patented Two-Tap technology expanded to desktop via QR codes captures web traffic.
- AI-powered Concierge service with live agents increased subscriber spending 50% since 2022.
- 10+ billion annual messages sent across SMS, RCS, email with first-party data integration.
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Benefits
Generous PTO
Medical, Dental, & Vision Insurance
Daily Lunch Delivery Credit
Equity
Remote Work & Wellness Benefits
Company-Wide Events & Employee-Led Activities
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 2%SmarterSends has launched an enterprise integration with Attentive that enables distributed marketing teams to operationalise two-way SMS with centralised governance and brand controls. The integration allows organisations to deploy conversational messaging across field, franchise and regional teams whilst maintaining compliance and reporting oversight. The platform enables enterprise-safe two-way SMS conversations with brand guardrails, permissions and approvals, whilst supporting sales and service use cases without compromising marketing governance. It targets organisations including franchise systems, sports venues, retail chains and financial services firms with distributed teams. The integration is available now for enterprise customers requiring governed multi-channel execution across two-way SMS, SMS, email and push notifications. SmarterSends specialises in distributed marketing platforms, whilst Attentive provides omnichannel marketing technology for personalised customer engagement.
Attentive enhances Two-Tap(TM) and adds new omnichannel tools to boost subscriber growth, visibility and compliance. Attentive has expanded its patented Two-Tap(TM) engagement technology - originally focused on mobile - to now include desktop experiences, enabling brands to capture previously missed web traffic and convert it into high-quality mobile subscribers through a simple QR-based opt-in flow, significantly increasing owned audience growth potential. Alongside this extension, Attentive unveiled a suite of new capabilities designed to help marketers navigate evolving inbox behaviours and compliance challenges driven by changes such as iOS 26 inbox filtering, where filtered messages can see substantially lower engagement, and tightening SMS regulations. These enhancements allow brands to unlock several tools for reach protection and expansion across channels. They include inbox visibility tools that identify potential messages and apply fixes for improved delivery, barcode tools that connect email engagement with in-store shopping, and audience sizing tools that allow for enhanced targeting. Automated quiet hours based on location simplify compliance, while AI-powered campaign optimization and template tools reduce effort and improve performance. Additionally, the company's expansion into first-party data within SMS, email, push, ads, and loyalty continues to emphasize the importance of mobile identity-based engagement. Altogether, these innovations are designed to allow brands to protect reach, expand their subscriber base, and comply in an evolving marketing landscape. MarTech360 Bureau 1172 posts 0 comments
Attentive, the omnichannel marketing platform, is expanding its patented two-tap mobile technology to desktop shopping experiences, allowing brands to convert web traffic into mobile subscribers through a QR-based flow. The company also introduced new solutions for iOS inbox visibility, SMS compliance and AI-driven workflows. The updates address growing challenges as Attentive data shows messages routed to filtered inboxes can see 30–40% lower clickthrough and conversion rates. New capabilities include barcode generation for email, automated state quiet hours, improved location detection and AI-powered campaign enhancements. The platform integrates first-party data across SMS, email, push notifications, advertisements and loyalty channels. Attentive serves leading brands including Crate and Barrel, Urban Outfitters and Steve Madden across more than 70 industries.
Yotpo has teamed up with Attentive and Omnisend to ease the migration.
Attentive, the leader in AI-powered mobile marketing, is transforming brand-to-consumer messaging with the U.S. launch of Rich Communication Services (RCS) Business Messaging.