Full-Time
Marketing Outreach & Enrollment Director
Confirmed live in the last 24 hours
Full-service elder care and coordination program
Consumer Goods
Senior
Pasadena, CA, USA
Required Skills
Salesforce
Marketing
Requirements
- Bachelor’s degree in relevant field preferred; an additional five (5) years of relevant management experience may be substituted
- Minimum of five (5) years of supervisory experience with at least two (2) years in senior healthcare services growth/enrollment preferred
- Strong knowledge and experience with Salesforce and Microsoft Office
- Experience leading in a data-driven organization, leveraging reports and data to prioritize and oversee people and projects
Responsibilities
- Meet WelbeHealth’s gross and net census growth goals
- Direct and coordinate all marketing, outreach, and community engagement activities
- Direct and coordinate all intake and enrollment processes, including implementing process improvements to drive efficiency and conversion
- Track, oversee, and report on team performance, including meeting/exceeding goals for leads, home visits, enrollments, eligibility statuses, and proper use of Salesforce on a daily, weekly, and monthly basis
- Establish strategies and maintain relationships with referral sources, including senior housing, physician groups, hospitals, post-acute facilities, and community organizations within their WelbeHealth market
- Maintain WelbeHealth’s working relationship with DHCS to ensure seamless enrollment workflow, adhere to timelines, and ensure compliance with DHCS and CMS guidelines and policies
- Develop department budget and direct performance to budget
- Collaborate with executive teams to report on key metrics and proactively address problems
WelbeHealth offers a full-service Program of All-Inclusive Care for the Elderly (PACE), providing medical care, coordination, home care, dental, transportation, physical therapy, prescriptions, social activities, and meals, often at no cost to eligible seniors. The product is supported by a dedicated technology development effort led by experienced leaders from leading payer and provider organizations.
Company Stage
Series C
Total Funding
$61.2M
Headquarters
Menlo Park, California
Founded
2015
Growth & Insights
Headcount