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Full-Time

Marketing Outreach and Enrollment Director

Posted on 4/5/2024

Welbe Health

Welbe Health

501-1,000 employees

Comprehensive care services for seniors

Hardware
Healthcare
Consumer Goods

Compensation Overview

$120k - $184.5kAnnually

+ 401k match + Healthcare coverage

Senior, Expert

Pasadena, CA, USA

Category
General Marketing
Growth & Marketing
Required Skills
Salesforce
Marketing
Requirements
  • Bachelor’s degree in relevant field preferred; an additional five (5) years of relevant management experience may be substituted
  • Minimum of five (5) years of supervisory experience with at least two (2) years in senior healthcare services growth/enrollment preferred
  • Strong knowledge and experience with Salesforce and Microsoft Office
  • Experience leading in a data-driven organization, leveraging reports and data to prioritize and oversee people and projects
Responsibilities
  • Meet WelbeHealth’s gross and net census growth goals
  • Direct and coordinate all marketing, outreach, and community engagement activities
  • Direct and coordinate all intake and enrollment processes, including implementing process improvements to drive efficiency and conversion
  • Track, oversee, and report on team performance, including meeting/exceeding goals for leads, home visits, enrollments, eligibility statuses, and proper use of Salesforce on a daily, weekly, and monthly basis
  • Establish strategies and maintain relationships with referral sources, including senior housing, physician groups, hospitals, post-acute facilities, and community organizations within their WelbeHealth market
  • Maintain WelbeHealth’s working relationship with DHCS to ensure seamless enrollment workflow, adhere to timelines, and ensure compliance with DHCS and CMS guidelines and policies
  • Develop department budget and direct performance to budget
  • Collaborate with executive teams to report on key metrics and proactively address problems

WelbeHealth offers comprehensive care services for older adults, utilizing the PACE (Program of All-Inclusive Care for the Elderly) model. This approach integrates medical, social, and long-term care, allowing for personalized care plans that meet the unique needs of each patient. The company stands out by focusing on maintaining the independence of seniors while providing tailored support, funded through Medicare, Medicaid, and private payments. WelbeHealth's goal is to enhance the quality of life for elderly clients, ensuring they receive the necessary care to thrive at home.

Company Stage

Series C

Total Funding

$61.2M

Headquarters

Menlo Park, California

Founded

2015

Growth & Insights
Headcount

6 month growth

5%

1 year growth

17%

2 year growth

65%
Simplify Jobs

Simplify's Take

What believers are saying

  • WelbeHealth's expansion into new regions like Riverside and Coachella Valley demonstrates its growth potential and commitment to serving more seniors.
  • The addition of experienced executives like Becca Miller Rose and Dr. Michael Le strengthens the company's leadership and operational capabilities, enhancing its ability to deliver high-quality care.
  • Support from elected officials and community leaders underscores WelbeHealth's positive impact and potential for further community integration and support.

What critics are saying

  • The reliance on government funding from Medicare and Medicaid could pose financial risks if there are changes in policy or funding levels.
  • Rapid expansion into new regions may strain resources and affect the quality of care if not managed properly.

What makes Welbe Health unique

  • WelbeHealth employs the PACE model, a unique and comprehensive approach to senior care that integrates medical, social, and long-term care services, unlike many competitors who offer fragmented services.
  • The company's focus on personalized care plans developed in collaboration with patients and their families ensures that care aligns with individual goals and values, setting it apart from more generic care providers.
  • WelbeHealth's leadership team, with extensive experience in geriatric care and the PACE model, provides a strong foundation for delivering high-quality, patient-centered care.
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