AppDirect
Subscription commerce platform for digital services
Channel Manager
About the job
- A Bachelor's degree is required.
- At least 2 years of channel sales experience in a business-to-business sales environment is required.
- Advanced knowledge of industry software and hardware terminology and concepts is required.
- Strong customer-facing, presentation, and negotiation skills are required.
- The ability to position and contrast competitive solutions for customers is required.
- Familiarity with Google G Suite, Salesforce.com, and various business software applications is required.
- The ability to analyze data and identify opportunities and risks is required.
- Travel is required.
- Own relationships with assigned Technology Advisors in the territory.
- Establish productive, professional relationships with key personnel in assigned Technology Advisor accounts.
- Coordinate AppDirect engineering, support, service, and management resources to meet partner performance objectives and expectations.
- Meet assigned targets for profitable sales volume and strategic objectives in assigned Technology Advisor accounts.
- Lead a joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones, and document them in Technology Advisor account plans.
- Assess, clarify, and validate Technology Advisor needs on an ongoing basis.
- Sell through partner organizations to end users in coordination with partner sales resources.
- Manage potential channel conflict with other company sales channels by fostering communication internally and externally and adhering to channel rules of engagement.
- Lead solution development efforts that address end-user needs while coordinating necessary company and partner personnel.
About the company
AppDirect provides a subscription commerce platform that helps businesses offer, manage, and monetize digital services such as SaaS, IoT, cloud services, and VR/AR apps. The platform handles end-to-end subscription management, including billing, reseller management, and sales automation. It differentiates itself by offering an integrated suite of billing, partner management, and sales tools within one platform and by connecting with a broad ecosystem of service providers. Its goal is to simplify the delivery and monetization of digital services, accelerate time to market, and help companies build cohesive digital ecosystems.
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$750.8M
Headquarters
San Francisco, California
Founded
2009
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Simplify's Take
What believers are saying
- AppDirect said August 2025 it nears $1 billion gross ARR, signaling serious scale.
- Headcount reached 1,915 in March 2026, while active job postings rose 47.1%.
- April 2026 PartnerStack and September 2026 Soul Machines broaden distribution and AI monetization paths.
What critics are saying
- Integration sprawl after six acquisitions in 2026 will distract teams and delay product coherence.
- AWS, Microsoft, and Google can tighten marketplace controls and compress AppDirect margins within 12 months.
- If AppDirect misses near-$1 billion ARR, acquisition-fueled growth becomes an expensive consolidation story.
What makes AppDirect unique
- AppDirect bundles marketplaces, billing, co-sell, and PRM into one commerce stack.
- PartnerStack adds 138,000 partners; Tackle adds hyperscaler marketplace distribution.
- Soul Machines and Devs.ai push AppDirect beyond commerce into AI-enabled customer interfaces.
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Benefits
Remote Work Options
Hybrid Work Options
Flexible Work Hours
Wellness Program
Mental Health Support
Conference Attendance Budget
Professional Development Budget
Stock Options
Company Equity
401(k) Retirement Plan
401(k) Company Match
Health Insurance
Dental Insurance
Vision Insurance
Paid Vacation
Paid Holidays
Paid Sick Leave
Family Planning Benefits
Fertility Treatment Support
Adoption Assistance
Parental Leave
Home Office Stipend
Phone/Internet Stipend
Tuition Reimbursement
Tuition Reimbursement
Professional Certification Support
Employee Referral Bonus
Meal Benefits
Employee Discounts
Legal Services
Relocation Assistance
Commuter Benefits
Gym Membership
Pet Insurance
Bereavement Leave
Holiday Bonus
Performance Bonus
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↓ -2%AppDirect has acquired Soul Machines, an AI avatar company, to enhance interactive experiences on its business commerce platform. Soul Machines provides human-like digital avatars that can see, listen, react and remember interactions for customer support, training and employee help desks. The acquisition allows AppDirect to offer more engaging, face-to-face AI experiences beyond text-based interfaces. AppDirect operates a cloud-based marketplace where businesses can discover, buy and manage software and services with automated billing and provisioning. "Companies are no longer asking whether they should adopt AI; they're asking how to put it to work," said AppDirect CEO Nicolas Desmarais. Soul Machines' avatars will be integrated into AppDirect's platform and available in its Devs.ai enterprise development tool.
AppDirect acquires partnerstack, creating the unified subscription commerce platform for partner-led growth. Strategic acquisition unites PartnerStack's 138,000+ B2B partner network and leading PRM platform with AppDirect's marketplace infrastructure, creating a single platform to launch, manage, and scale partner-led growth in an AI-driven economy SAN FRANCISCO-(BUSINESS WIRE)-AppDirect, the world's leading B2B subscription commerce platform, today announced it has acquired PartnerStack, a leading partner relationship management (PRM) platform and one of the largest B2B partner networks globally. This strategic integration injects a powerful partner ecosystem engine into the AppDirect subscription commerce platform, enhancing AppDirect's ability to help companies leverage ecosystems and distribution as a primary growth engine. "With this acquisition, we're at the center of the underlying infrastructure powering enterprise technology purchase decisions today," said Nicolas Desmarais, CEO and chairman of AppDirect. Share This acquisition solidifies AppDirect's position as the everything store powering B2B distribution, building on its recent acquisition of Tackle.io, the cloud go-to-market platform supporting over $20 billion in cloud hyperscaler marketplace transactions. With Tackle's marketplace-led growth and PartnerStack's PRM and partner ecosystem, AppDirect is now uniquely positioned to provide a full stack commerce platform for powering all direct and indirect go to market motions. In today's rapidly evolving technology landscape, AI is profoundly shifting how businesses operate - with AI reducing the cost of software development, making distribution and AI search visibility the new battleground. Marketplaces, partner networks, and data-rich platforms have become indispensable, with 60% of marketplace purchases projected to be conducted via channel partners by 2030. The companies that treat distribution as a core part of their strategy will own the market. "With this acquisition, we're at the center of the underlying infrastructure powering enterprise technology purchase decisions today," said Nicolas Desmarais, CEO and chairman of AppDirect. "Navigating commerce and partner management requires a unified platform. By bringing these capabilities together, AppDirect is giving companies the foundation they need to scale through partners and win in an increasingly indirect, marketplace-driven world." "We are thrilled to further AppDirect's position as the everything store for B2B distribution," said Bryn Jones, CEO of PartnerStack. "Our network has driven over $3 billion in revenue for our customers and is increasingly relied on to help businesses show up in AI search. The primary driver of AI search visibility in platforms like ChatGPT and Gemini is third-party content, and PartnerStack is the largest B2B content partner network in the world. We are excited to connect our insights across hundreds of thousands of B2B customer signups every month with AppDirect and Tackle, creating powerful advantages for our partners and customers in the AI era." Together, AppDirect and PartnerStack are accelerating partner-led growth. For more information visit AppDirect and PartnerStack Unite. Additional Resources: About AppDirect AppDirect is a B2B subscription commerce platform company that brings together technology providers, advisors and businesses to simplify how they buy, sell and manage technology. More than 1,000 providers, 14,000 advisors and 16 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth and success. For more information, visit appdirect.com, devs.ai and follow us on LinkedIn. About PartnerStack PartnerStack is the leading ecosystem orchestration platform for B2B - the only solution that combines a full partner relationship management platform including incentives and payouts, AI-powered partner intelligence, and a built-in network of over 138,000 commission-earning affiliates, influencers, co-sell and channel partners who are already transacting. Trusted by Monday.com, Stripe, Freshworks, and hundreds of the world's most partner-driven companies, PartnerStack powers co-sell, affiliate, influencer, and referral programs within a single platform connected to the largest B2B partner network in the market. Visit us at partnerstack.com.
AppDirect has acquired Toronto-based PartnerStack for an undisclosed sum, marking the San Francisco company's sixth acquisition in the past year. The deal combines PartnerStack's network of over 138,000 B2B partners with AppDirect's marketplace infrastructure to create what the companies describe as a unified platform for partner-led growth. PartnerStack, founded in 2015, provides partner relationship management software for SaaS companies and has driven over $3 billion in revenue for its customers. The company raised at least $46 million in funding, including a $35-million Series B in 2021. AppDirect serves more than 1,000 tech providers and 16 million subscribers. The company announced last August it expects to surpass $1 billion in gross annual recurring revenue within two years.
Acquisition and Funding Position AppDirect as the Most Complete Cloud Marketplace and Management Solution Available
AppDirect, a B2B commerce platform, has appointed channel veteran Mariane Louvet as Director of Provider Management. She will lead strategy for the company's provider ecosystem as it expands cloud provider distribution across North America. Louvet brings two decades of channel experience, including roles at Symantec, Forcepoint, Pax8 and 1Password. She has been recognised as a 2024 CRN Channel Chief and CRN Women of the Channel in 2022 and 2024. The appointment follows AppDirect's recent acquisition of Tackle.io as part of its marketplace expansion strategy. Louvet will focus on attracting and managing providers, developing scalable programmes and strengthening commercial alignment across AppDirect's network of marketplaces and hyperscaler platforms.