Full-Time
Media Planner
Updated on 8/23/2026
MILE MARKER
51-200 employees
End-to-end media agency for growth
Compensation Overview
$60k - $68k/yr
New York, NY, USA
Hybrid
Bachelor's
 Growth & Marketing (1) |
|---|
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- A bachelor's degree in a related field or equivalent work experience.
- Two to three years of experience in a digital media planning or buying position at an agency.
- At least one year of experience with account or client services and/or project management responsibilities.
- Digital technical experience with GA4, Google Ads, Google Campaign Manager, Looker/Data Studio, affiliate marketing, trafficking, and tagging quality assurance.
- Hands-on experience with Digital Display, Digital Video, Paid Social, and Programmatic media channels.
- Experience analyzing data and market research, including raw and refined data sets.
- Required personal computer proficiency and proficient to advanced skills with Microsoft Excel and PowerPoint and/or Google Sheets and Slides.
- Ability to organize and prioritize work and deliver with a sense of urgency.
- Ability to operate in undefined areas, adapt to changing priorities, and manage multiple tasks.
- Ability to work autonomously while seeking counsel when necessary.
- Strong communication and time management skills.
- Ability to manage multiple tasks while maintaining close attention to detail.
- Proven ability to develop and maintain professional relationships with colleagues and vendors.
- Share responsibility for the day-to-day planning, analysis, implementation, and optimization of campaign activities while applying knowledge of market and audience dynamics.
- Develop, plan, and execute innovative media strategies, primarily digital media plans; negotiate and purchase media from external partners; and provide strategic guidance to internal Paid Search and Paid Social teams.
- Participate in strategic planning for top-tier clients, including research, digital media strategy development, tactical planning, and persuasive final presentations.
- Monitor and assess ongoing campaign performance and assist with strategic campaign analysis using Excel and/or Google Sheets.
- Analyze performance data, research data, and media and marketing trends to support reporting and generate reports with actionable conclusions.
- Support client relationships through effective communication, end-to-end project management, and creative problem-solving.
- Help create full-funnel media goals, objectives, and success metrics by connecting performance and brand media, while supporting media leadership.
- Organize client goals into well-supported media recommendations and strategies aligned with target audiences.
- Coordinate with Digital, Traditional, Biddable Paid Search and Paid Social, and Analytics teams to enhance campaign effectiveness and maximize conversion.
- Act as a main point of contact with ad technology partners, inventory suppliers, and data providers, helping drive roadmaps.
- Maintain relationships with digital publishers and media partners, explore new opportunities, and lead testing initiatives.
- Manage campaign authorizations, budgets, and the reconciliation process.
- Experience optimizing campaigns for conversion-focused key performance indicators, including ROAS, ROI, and CPA.
- Working knowledge of third-party Internet marketing research tools and sources, including comScore Media Metrix, Nielsen NetView, @Plan, and NetRatings.
Mile Marker is an omnichannel media agency that blends digital and tangible media to help growth-focused brands scale. It serves mid-market and private-equity-backed companies with end-to-end services across the customer journey, including linear/CTV TV, paid search, social, programmatic, audio, print, direct mail, retail media, and affiliate marketing. Its Relay AI-powered tech stack prioritizes flexible customization over single-vendor ecosystems, and it expanded by acquiring LIFT to unite media, content, technology, and data. Its goal is to drive awareness, acquisition, and conversion through transparent, high-EQ consulting and data-driven insights, bridging brand and performance marketing for scalable growth.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
N/A
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Simplify's Take
What believers are saying
- March 2026 PR reported 40% 2025 growth and $500 million managed media.
- February 2026 added AI Innovation and Analytics leaders, deepening measurement and automation.
- June 2026 LIFT acquisition strengthens performance creative, direct mail, and conversion-focused workflows.
What critics are saying
- Integration of LIFT after June 2026 risks culture clash and diluted accountability.
- Wpromote, Tinuiti, Power Digital, and Jellyfish pressure Mile Marker on integrated measurement.
- Heavy dependence on private-equity funding creates existential pressure if growth stalls before 2027.
What makes MILE MARKER unique
- Mile Marker combines PlusMedia and Cage Point, bridging direct mail with CTV and search.
- Scott Shamberg and Lightview Capital back a nimble independent serving mid-market growth brands.
- Relay and Waypoint target open, data-driven omnichannel planning without walled-garden lock-in.
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Benefits
Hybrid Work Options
Company News
Mile Marker acquires LIFT to combine media and performance content. Mile Marker adds LIFT's performance creative to tighten media-to-conversion workflows in a competitive US agency market. Mile Marker has acquired LIFT, bringing a performance content and creative team into its omnichannel media agency model to tighten the link between media execution and conversion-focused creative. The combined company will operate under the Mile Marker name, headquartered in New York City, with West Coast operations based in San Francisco. Mile Marker positions the deal as a way to reduce operational friction between media, creative, and data workflows, especially for teams running full-funnel programs across offline and digital channels. Table of contents. Jump to each section: Why Mile Marker bought LIFT now. The practical bet here is that performance outcomes are increasingly constrained by handoffs. When media planning, creative production, and measurement live in separate teams and tools, speed drops and learnings do not compound cleanly across channels. LIFT adds capability where many media-led agencies still rely on partners or fragmented internal pods: performance creative systems that can be iterated quickly, plus execution that spans traditional and digital formats, including direct mail. Mile Marker has also signaled it is not anchoring the integration on a single generative AI tool, but on adaptability as channels and customer expectations shift. What changes in the combined operating model. Operationally, the combined company is aiming for a tighter feedback loop between creative inputs and media performance signals. Mile Marker says LIFT's content and creative capabilities plug into its data and media infrastructure (including Waypoint and Relay), with the stated goal of making creative testing and optimization more systematic. For marketers, the important detail is not the org chart, it is the promised workflow: faster movement from insight to new creative variants, and less lag between campaign performance and content updates. If executed, that can matter most in categories where creative fatigue and offer testing cadence drive material swings in conversion rate. How this deal fits the competitive agency landscape. The category is crowded. US-based agency-led martech services span omnichannel media, performance creative, and content execution, with competition across independents and holding-company networks. Mile Marker now competes more directly with performance-heavy independents such as Wpromote, Tinuiti, Power Digital, and Jellyfish, many of which market an integrated "media + creative + measurement" story. The differentiation, if it holds, will depend on whether Mile Marker can actually unify identity, creative metadata, and media signals into a single learning loop, rather than simply offering more services under one contract. Macro shift: integrated workflows and measurable creative. The acquisition maps to broader trends in marketing workflow automation and the continuing convergence of marketing and sales. As more revenue teams demand faster attribution, tighter follow-up, and proof of incrementality, agencies are under pressure to operationalize measurement across the customer journey, not just report on it. It also reflects a shift in how creative is evaluated. "Creative that performs" increasingly means creative that is instrumented: tagged, tested, and tied to downstream outcomes like conversion, retention, and lifetime value, rather than assessed mainly on qualitative review or channel-level proxy metrics. What marketers should evaluate next. Marketers considering an agency partner with "integrated" claims can pressure-test the model with a few concrete checks: * Creative-to-media feedback loop: How quickly do performance insights change creative, and what is the real turnaround time for new variants? * Testing methodology: Whether the team can run multivariate and hypothesis-driven testing across channels, not only A/B tests inside one platform. * Offline-to-online continuity: If direct mail is part of the mix, how identity and measurement are handled so results do not stay siloed. * Data portability: Mile Marker emphasizes an open tech approach; marketers should confirm how data is accessed, exported, and governed. Mile Marker cites a 90% client retention rate, and LIFT cites average client relationships of more than four years. Those are useful directional signals, but the business value for buyers will come down to whether the combined team can reduce cycle time and improve measurability without adding coordination overhead. This article is created by humans with AI assistance, powered by ContentGrow. Ready to automate your content marketing? Book a discovery call today.
/PRNewswire/ -- Mile Marker, a modern omnichannel media agency, today announced the acquisition of LIFT, a performance content and creative agency known for...