Full-Time

Director of Growth Marketing

Posted on 1/8/2025

Too Good To Go

Too Good To Go

1,001-5,000 employees

Mobile app for purchasing surplus food

Senior, Expert

London, UK

Hybrid working from our great offices, at home or abroad.

Category
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Data Analysis
Requirements
  • Extensive experience in Digital Marketing, Demand Generation and/or Performance Marketing, with a proven track record in driving User Acquisition and growth through data-led marketing.
  • Experience in a senior leadership role, with a proven track record of developing and leading high-performing teams that drive growth and performance optimisation.
  • Deep understanding of digital marketing channels and industry best practices.
  • Strong capabilities with marketing automation platforms across PPC, SEA, Lead Generation and Social Media Advertising.
  • Excellent analytical skills and proficiency with analytics and reporting tools.
  • Solution-oriented mindset and a proven ability to apply structured thinking to open-ended challenges.
  • Solid leadership skills with the ability to effectively engage, inspire and collaborate with (senior) cross-functional stakeholders in order to achieve shared objectives.
  • Comfortable working in a global context, with an understanding of cultural nuances, business practices, and market dynamics across countries and regions.
  • Thrive in a fast-paced, dynamic environment and comfortable with ambiguity.
  • Agile, data-driven and excited about the prospect of driving impact at scale.
Responsibilities
  • Lead and develop a high-performing, data-led global Growth Marketing team.
  • Foster a culture of curiosity, continuous improvement, creativity and collaboration.
  • Encourage innovative thinking to explore new ideas and solutions.
  • Collaborate with the overall Marketing Leadership team to ensure alignment and integration of Growth Marketing as part of the broader marketing strategy.
  • Develop and refine performance marketing strategies to achieve growth targets, based on performance insights, market trends, and business goals.
  • Generate high-quality (consumer) demand and (business) leads, to build a scalable pipeline through innovative paid and organic strategies.
  • Identify and test the most effective digital marketing channels for both B2C and B2B Demand Generation, including PPC, SEA, Social Media advertising, referrals, affiliate marketing, ASO, and others.
  • Refine and optimise Performance Marketing tactics based on data-driven insights.
  • Direct full-funnel, targeted digital advertising campaigns on platforms like Meta, TikTok and DSPs to drive incremental reach, target specific audience segments, and leveraging the latest tech and targeting opportunities.
  • Collaborate with affiliates and influencers to drive acquisition through performance-based incentives.
  • Direct the Website team to continuously optimise organic inbound traffic and drive conversion rate optimisation for both B2C and B2B audiences.
  • Utilise sophisticated tracking tools, attribution models and analytics to measure, analyse and report on the performance of marketing campaigns, including cost per acquisition (CAC/CPQL), return on ad spend, conversion rates, and customer lifetime value (LTV).
  • Employ data analytics to segment and target customers based on their demographics and behaviour to tailor marketing efforts more effectively.
  • Optimise campaigns for efficiency and effectiveness based on experimentation, test results and performance data.
  • Drive continuous data-led optimisation of Creative assets.
  • Use automation tools to streamline campaign management, from ad creation and bidding strategies to performance tracking and optimization.
  • Explore emerging channels and technologies to stay ahead of the competition.
  • Tailor performance marketing strategies to fit the characteristics of each local market, including language, cultural preferences, and audience behaviour.
  • Design specific campaigns that address local market needs and opportunities, ensuring relevance and effectiveness.
  • Use historical data and market trends to project performance and adjust budgets dynamically, based on real-time performance data and market conditions.
  • Allocate budgets across various channels and campaigns to maximise ROI.
  • Ensure seamless collaboration between Growth Marketing and other marketing teams, as well as other departments, i.e. Operations, Data Analytics and Product.
  • Work closely with the in-house Creative team to develop compelling ad creatives, copy, and content that resonate with target audiences and drive performance.
Desired Qualifications
  • Experience in Food Delivery and/or a B2C Marketplace app environment preferred.

Too Good To Go focuses on reducing food waste by connecting consumers with local stores and restaurants through a mobile app. The app allows users to purchase surplus food at discounted prices, making it an affordable option for meals while helping businesses minimize waste and generate revenue from unsold inventory. The company operates on a commission-based model, earning a fee for each transaction made through its platform. This not only benefits consumers financially but also supports businesses in attracting new customers and enhancing their visibility. With a global presence, Too Good To Go aims to create a positive environmental impact by addressing food waste on a large scale.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

$73.2M

Headquarters

Copenhagen, Denmark

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased consumer interest in sustainable solutions boosts demand for Too Good To Go's app.
  • Partnerships with tech companies enhance platform capabilities for efficient food management.
  • Success in Miami indicates a strong model for expansion into other U.S. cities.

What critics are saying

  • Competition from companies like Albertsons and Uber could impact market share.
  • Financial challenges in the food waste market pose risks to Too Good To Go's stability.
  • Expansion into new markets presents risks related to local competition and adaptation.

What makes Too Good To Go unique

  • Too Good To Go offers a unique app connecting consumers with surplus food at discounts.
  • The company operates globally, with a strong presence in Europe and North America.
  • Its commission-based model benefits both consumers and businesses economically.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Hybrid Work Options

Paid Vacation

Unlimited Paid Time Off

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

-3%
PR Newswire
Jul 17th, 2024
Too Good To Go Y Whole Foods Market Unen Fuerzas En Todo Estados Unidos Para Reducir El Desperdicio De Alimentos

La iniciativa establece un nuevo estándar de sostenibilidad en la industria y ayudará a reducir el desperdicio de alimentos en más de 450 tiendas en todo el paísNUEVA YORK, 17 de julio de 2024 /PRNewswire-HISPANIC PR WIRE/ -- Too Good To Go, la compañía que opera la app más grande del mundo salvar los excedentes de comida y evitar su desperdicio, y Whole Foods Market, el minorista de alimentos naturales y orgánicos líder en el mundo, se enorgullecen de anunciar una iniciativa a nivel nacional para reducir el desperdicio de alimentos. A partir de hoy, los clientes podrán comprar Surprise Bags de alimentos excedentes en más de 450 tiendas de Whole Foods Market en todo Estados Unidos a través de la aplicación de Too Good To Go.Este lanzamiento nacional establece un nuevo estándar: Dos empresas trabajan juntas con el fin de impulsar un cambio significativo en la industria minorista, y significa un paso al frente importante en el compromiso de ambas compañías para reducir el desperdicio de alimentos. Too Good To Go y Whole Foods Market marcan un hito y demuestran que es posible impulsar prácticas cada vez más sostenibles en toda la industria.Esta iniciativa sin precedentes profundiza el compromiso de Whole Foods Market de reducir a la mitad el desperdicio de alimentos para 2030. Al ofrecer alimentos excedentes a través de la app de Too Good To Go, esta colaboración impacta positivamente en el medio ambiente y proporciona a los clientes acceso a alimentos frescos de alta calidad a un precio reducido. Los clientes podrán elegir entre Prepared Foods Surprise Bags, que contienen sopas y comidas listas para comer, a un precio de $9.99 por un valor de $30, y Bakery Surprise Bags que incluyen panes, muffins, scones y galletas, a un precio de $6.99 por un valor de $21."Estamos entusiasmados por ser parte de la comunidad de Too Good To Go", dijo Caitlin Leibert, Vicepresidenta de Sostenibilidad de Whole Foods Market. "Como parte de nuestro propósito de nutrir a las personas y al planeta, continuamos invirtiendo en formas nuevas e innovadoras para mantener los alimentos no vendidos lejos de los vertederos y empoderando a nuestros clientes para que tomen decisiones con conciencia ambiental

Yahoo Finance
Jul 11th, 2024
Groceries Are Expensive, But They Don'T Have To Break The Bank. Here Are Some Tips To Save

NEW YORK (AP) — If you’ve noticed that you’re paying more than before for the same amount of groceries, you’re not the only one. Inflation is easing slightly, but grocery prices are still high — up 21% on average since inflation started to surge more than three years ago.“When inflation rises, it reduces people’s ability to afford groceries by increasing the overall cost of goods,” said Cassandra Happe, analyst for WalletHub.Unlike some other items, you can't just stop buying groceries when they get pricey. There's nothing you can do about inflation, but you can find ways to save on groceries so they don't heavily impact your wallet or your eating habits. These include using coupons, budgeting, and buying in bulk.Here's are some expert recommendations for saving on groceries:ADVERTISEMENTTry couponsKiersten Torok started using coupons back when she was in high school, after her parents lost their jobs during the 2008 recession. She began relying on them even more in 2020, when she lost her own job during the pandemic. Now she's using her social media platform to help others learn how to save.“When times like these come up, coupons are a necessity for so many Americans,” said Torok, known on Instagram and TikTok as Torok Coupon Hunter.Many might think that using coupons means cutting them out of a magazine

Start-Up
Jun 13th, 2024
Cum Faci Business Fără Să Dai În Burnout: O Discuție Cu Gregoire Vigroux

Lectură de 5 minBurnout-ul te poate găsi în mediul de business, chiar dacă porți haina invincibilului. Gregoire Vigroux, antreprenor în serie și angel investor, a aflat asta acum 10 ani, când burnout-ul l-a găsit și l-a luat pe neașteptate. Cum a făcut față acestuia, ce a schimbat și cum a ajuns să vadă antreprenoriatul prin lentila vulnerabilității, aflăm într-un nou episod din podcast-ul Heat not Burnout.Podcast-ul ”Heat not BURNOUT” este proiectul nostru manifest anti-burnout, încercarea de a discuta cât mai mult pe subiect și de a aduce noi perspective asupra acestei epuizări, pe care ajungem s-o resimțim din ce în ce mai des. Proiect realizat cu sprijinul glo™.glo™ este un dispozitiv electronic ce se utilizează împreună cu consumabilele compatibile ce conțin nicotină, o substanță ce creează dependență. Este destinat consumatorilor peste 18 ani. Acest produs nu este lipsit de riscuri.În episoadele din podcast vom vorbi cu antreprenori, inovatori și specialiști despre pasiunea în muncă, dar și despre resursele la care putem aplea ca să nu ne ardem în procesul creativității.Pentru experiența completă a acestui manifest anti-burnout, te încurajăm să explorezi secțiunea noastră și să-ți iei o pauză

PYMNTS
Jun 4th, 2024
Albertsons And Uber Expand Program Delivering Surplus Food To Nonprofits

Albertsons Companies and Uber Technologies have expanded a program in which they donate and deliver surplus food to local nonprofit organizations and food banks. After being piloted in Washington, D.C., in 2023, the program has been expanded to Boston, Chicago and Denver, the companies said in a Tuesday (June 4) press release. “We are thrilled to partner with Uber to streamline the delivery of excess food to our partner food recovery organizations, ensuring that the food donated from our stores gets to those who need it most,” Suzanne Long, chief sustainability and transformation officer at Albertsons Cos., said in the release

Business Wire
Apr 8th, 2024
Zebra Technologies Launches New Sustainability Partner Recognition Program Globally

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a leading digital solution provider enabling businesses to intelligently connect data, assets, and people, today announced the launch of its Sustainability Partner Recognition Program to acknowledge channel partners who implement Zebra solutions to achieve sustainable outcomes. The new program is open to all Zebra PartnerConnect hardware and ISV partners globally. “Our Sustainability Partner Recognition Program is important because our end-user customers are increasingly asking us to help them leverage digital and automation solutions to drive sustainable outcomes,” said Bill Cate, Vice President, Marketing, Portfolio and Ecosystems, Zebra Technologies. “Customers need to feel confident that they can easily find and work with credible partners to support them in achieving these outcomes.”. Too Good To Go, the social impact company behind the world's largest marketplace for surplus food, is the first to qualify as a recognized Zebra Sustainability Partner. The Too Good To Go Platform, its end-to-end surplus food management solution, allows grocery retailers to unlock value from excess inventory and reduce food waste

INACTIVE