Full-Time

Director of Growth Marketing

Confirmed live in the last 24 hours

Too Good To Go

Too Good To Go

1,001-5,000 employees

Mobile app for purchasing surplus food

Food & Agriculture
Consumer Software

Senior, Expert

London, UK

Hybrid working from our great offices, at home or abroad.

Category
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Data Analysis

You match the following Too Good To Go 's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Extensive experience in Digital Marketing, Demand Generation and/or Performance Marketing, with a proven track record in driving User Acquisition and growth through data-led marketing.
  • Experience in a senior leadership role, with a proven track record of developing and leading high-performing teams that drive growth and performance optimisation.
  • Deep understanding of digital marketing channels and industry best practices.
  • Strong capabilities with marketing automation platforms across PPC, SEA, Lead Generation and Social Media Advertising.
  • Excellent analytical skills and proficiency with analytics and reporting tools.
  • Solution-oriented mindset and a proven ability to apply structured thinking to open-ended challenges.
  • Solid leadership skills with the ability to effectively engage, inspire and collaborate with (senior) cross-functional stakeholders in order to achieve shared objectives.
  • Comfortable working in a global context, with an understanding of cultural nuances, business practices, and market dynamics across countries and regions.
  • Thrive in a fast-paced, dynamic environment and comfortable with ambiguity.
  • Agile, data-driven and excited about the prospect of driving impact at scale.
Responsibilities
  • Lead and develop a high-performing, data-led global Growth Marketing team.
  • Foster a culture of curiosity, continuous improvement, creativity and collaboration.
  • Encourage innovative thinking to explore new ideas and solutions.
  • Collaborate with the overall Marketing Leadership team to ensure alignment and integration of Growth Marketing as part of the broader marketing strategy.
  • Develop and refine performance marketing strategies to achieve growth targets, based on performance insights, market trends, and business goals.
  • Generate high-quality (consumer) demand and (business) leads, to build a scalable pipeline through innovative paid and organic strategies.
  • Identify and test the most effective digital marketing channels for both B2C and B2B Demand Generation, including PPC, SEA, Social Media advertising, referrals, affiliate marketing, ASO, and others.
  • Refine and optimise Performance Marketing tactics based on data-driven insights.
  • Direct full-funnel, targeted digital advertising campaigns on platforms like Meta, TikTok and DSPs to drive incremental reach, target specific audience segments, and leveraging the latest tech and targeting opportunities.
  • Collaborate with affiliates and influencers to drive acquisition through performance-based incentives.
  • Direct the Website team to continuously optimise organic inbound traffic and drive conversion rate optimisation for both B2C and B2B audiences.
  • Utilise sophisticated tracking tools, attribution models and analytics to measure, analyse and report on the performance of marketing campaigns, including cost per acquisition (CAC/CPQL), return on ad spend, conversion rates, and customer lifetime value (LTV).
  • Employ data analytics to segment and target customers based on their demographics and behaviour to tailor marketing efforts more effectively.
  • Optimise campaigns for efficiency and effectiveness based on experimentation, test results and performance data.
  • Drive continuous data-led optimisation of Creative assets.
  • Use automation tools to streamline campaign management, from ad creation and bidding strategies to performance tracking and optimization.
  • Explore emerging channels and technologies to stay ahead of the competition.
  • Tailor performance marketing strategies to fit the characteristics of each local market, including language, cultural preferences, and audience behaviour.
  • Design specific campaigns that address local market needs and opportunities, ensuring relevance and effectiveness.
  • Use historical data and market trends to project performance and adjust budgets dynamically, based on real-time performance data and market conditions.
  • Allocate budgets across various channels and campaigns to maximise ROI.
  • Ensure seamless collaboration between Growth Marketing and other marketing teams, as well as other departments, i.e. Operations, Data Analytics and Product.
  • Work closely with the in-house Creative team to develop compelling ad creatives, copy, and content that resonate with target audiences and drive performance.
Desired Qualifications
  • Experience in Food Delivery and/or a B2C Marketplace app environment preferred.

Too Good To Go focuses on reducing food waste by connecting consumers with local stores and restaurants through a mobile app. The app allows users to purchase surplus food at discounted prices, making it an affordable option for meals while helping businesses minimize waste and generate revenue from unsold inventory. The platform operates on a commission-based model, earning a fee for each transaction it facilitates. This system benefits both consumers and businesses by providing economic advantages and reducing environmental impact. With a global presence, Too Good To Go operates in various countries across Europe and North America, enhancing visibility for participating businesses and attracting new customers.

Company Stage

N/A

Total Funding

$73.2M

Headquarters

Copenhagen, Denmark

Founded

2016

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Collaborations with Whole Foods expand its reach in the U.S. market.
  • AI solutions enhance operational efficiency and profitability.
  • Growing consumer interest in sustainability boosts demand for its services.

What critics are saying

  • Increased competition from startups like SIRPLUS entering the market.
  • Economic pressures may lead consumers to prioritize cheaper alternatives.
  • Potential burnout in the startup environment could impact productivity.

What makes Too Good To Go unique

  • Too Good To Go partners with major retailers like Whole Foods Market.
  • The app offers a unique commission-based model benefiting both consumers and businesses.
  • It leverages AI to optimize food management and reduce waste.

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Benefits

Health Insurance

Hybrid Work Options

Paid Vacation

Unlimited Paid Time Off