Marketing Operations Lead

Department: Marketing

Location: Home-based in the UK, with occasional travel to the London office

Reports to: Marketing Director

Hours: 37.5 per week 

Salary: (Depending on experience)

A quick note before you apply: This role is strictly UK-based and must be performed entirely within the United Kingdom; we do not employ remote staff overseas, nor do we offer relocation support. Candidates must have the legal right to work in the UK prior to commencing employment. While we hold a sponsor licence, visa sponsorship is only considered in exceptional circumstances and is not available as standard for this vacancy



Role Overview

You'll be a key driver of Cambridge Spark's martech expansion and strategy — working alongside the Marketing Director to add the right tools to our stack, backed by a track record of implementing marketing systems successfully. Lead scoring, routing and the sales qualification handoff sit at the centre of the role, alongside the data hygiene and lifecycle automation that keep everything else working.

This is a hands-on, technical role with real autonomy — there's no handover and no existing documentation, just a system that needs an owner. You'll report straight to the Marketing Director, work closely with our New Business team on qualification, and act as marketing's AI and automation lead, spotting where tools can take manual work off the team.

Key responsibilities

• Own data hygiene, lead scoring and routing across our marketing technology stack
• Help shape and expand our intent/ABM platform strategy, selecting and implementing new tools as we scale
• Build and run lifecycle marketing automation, from nurture through to retention
• Own email deliverability and sender health across the team
• Run the qualification feedback loop with sales, working closely with our New Business team to keep the handoff sharp
• Act as marketing's AI and automation lead — spotting where tools can remove manual work from the team
• Work alongside RevOps and sales enablement to keep marketing's and sales' systems connected, without owning the CRM itself
• Report on system health and funnel performance, and fix what's broken before it becomes someone else's problem

Candidate Specification

Essential:

• 5+ years in marketing operations, martech administration or CRM/automation roles, ideally in a B2B environment
• Hands-on experience with a major marketing automation or CRM platform (HubSpot ideal), including lead scoring and routing logic
• Experience selecting, implementing or administering an intent or ABM platform
• Strong grasp of lifecycle marketing, email deliverability and data hygiene practice
• Comfortable owning a system with no handover and no existing documentation
• Confident working directly with sales stakeholders on qualification and handoff

Desirable:

• Experience in a scale-up or fast-growing B2B company
• Interest in AI and automation tooling for marketing operations
• Experience in the skills, education or training sector

 

Company Benefits: 

• Pension with 4% matched contributions, opportunity to opt into salary sacrifice scheme
• 25 days holiday + Flexi bank holidays + 1 day off on your birthday
• A day for volunteering
• Enhanced Maternity and Paternity Leave 
• Health & Wellbeing allowance of up to £30 per month
• Annual Summer and Xmas events
• Company socials including everything from Cambridge College formals, pub nights to team building events
• CPD Allowance alongside quarterly reflections to ring fence time for development and growth
• Private medical insurance and cash plan
• Holiday buy back scheme (up to 10 days p/a)
• Employee Assistance Programme with a dedicated company counsellor

 

Background to our Organisation

We are an education technology company that enables corporate and government organisations to achieve their business goals by educating their workforce with critical digital transformation skills to succeed in the AI era.

We deliver unique and innovative professional education that is accelerating the digital transformation of our clients, advancing the careers of their employees, helping people get into work and closing the digital skills gap. We are in a sector that is crucial to the economy and workforce, with a lot of opportunity for change and innovation. We are at the cutting edge of teaching applied data and digital skills, with our unique patented learning platform EDUKATE.AI offering our clients and learners a unique learning experience. EDUKATE.AI was developed with support from Innovate UK and provides all of our learners with 24/7 immediate feedback on their work, helping accelerate the learning process and providing a sandbox environment to experiment on real world datasets.

Since 2016, we have supported more than 15,000 learners across four continents with nearly 550,000 pieces of code submitted for feedback on EDUKATE.AI. We are trusted by some of the most recognisable brands in the world to educate their workforce, including Microsoft, the NHS, GSK, easyJet, the BBC and John Lewis. Our focus on applied learning to create business impact sets us apart - individual learners have reported applying their skills at work to generate recorded value of up to £40m. 

Our Values

At the centre of the way we work together and inspire each other to achieve success are these core values:

Entrepreneurial

We take initiative and show entrepreneurial spirit which fuels innovation at Cambridge Spark. This includes identifying opportunities for improvement, taking ownership for implementing solutions effectively and driving improvement by using proof of concepts to demonstrate the feasibility and value of their work.

Team Spirit

Everyone is part of building an open and transparent culture, communicating effectively to raise issues, discuss improvements and share the evidence used to make decisions.

Customer-focused

Our customers are at the centre of everything we do, inspiring us to create great work. We strive to build friendly, professional and lasting relationships with them to better understand and anticipate their needs.

Gold Standard

We are experts in our field and are constantly developing our technology and offering. We set the benchmark in our industry: both in what we offer customers and in how we deliver it.

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Cambridge Spark is an Equal Opportunities Employer and prohibits discrimination and harassment of any kind.  Cambridge Spark is committed to the principle of equal employment opportunities for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Cambridge Spark are based on business needs, job requirements and individual qualifications, without regard to race, colour or ethnicity, ability or disability, gender or gender reassignment, sexual orientation, marital status, religion, age or any other status protected by the laws or regulations in the locations where we operate. Cambridge Spark will not tolerate discrimination or harassment based on any of these characteristics. Cambridge Spark encourages applicants of all ages.