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Emma Sleep

Direct-to-consumer, German-engineered mattresses online

Team Lead Retail Expansion

Business OperationsConfirmed live in the last 24 hours
Full-timeLisbon, PortugalNo salary listed

About the Job

Requirements

  • Strong experience in retail expansion, franchise development, or network growth, including at least 2 years leading a team.
  • A proven track record of launching and scaling store networks across more than one market.
  • Strong commercial and financial judgment, including business cases, unit economics, and negotiation.
  • Ability to work comfortably with ambiguity and build structure.
  • Ability to work credibly with senior leadership, partners, and cross-functional teams.
  • Fluency in English and at least one other major European language: French, German, or Spanish.
  • Willingness to travel regularly across Europe.

Responsibilities

  • Set launch strategy by market, including prioritization, sequencing, and resource allocation across countries, and identify where new stores should launch.
  • Maintain pipeline health by managing lead-generation capacity, funnel conversion, and candidate quality across markets, with a rolling 12-month view of openings.
  • Own the launch model centrally, including playbooks, templates, standards, and the stage-gate from candidate to opening, and ensure local enforcement.
  • Establish a common business-case standard for evaluating partners and sites, with a go/no-go gate before commitments are made.
  • Hire, onboard, coach, and manage the performance of launch managers and network developers, including establishing clear market ownership.
  • Track and report pipeline, signings, openings, timing, and early performance.
  • Align Legal, Finance, Real Estate, Marketing, IT, HR, and Retail Operations on launch priorities, timelines, and capacity.
  • Ensure a clean, defined handover from launch to Store Management, with agreed criteria for when a store is considered launched.
  • Support new markets with a structured test-and-learn approach.

Desired Qualifications

  • Additional major European languages beyond English and one of French, German, or Spanish.

About the Company

Emma Sleep

Direct-to-consumer, German-engineered mattresses online

Emma Sleep designs and sells high-quality sleep products, including the Emma Original mattress and related sleep accessories. The core mattress uses a multi-layer foam construction with over 100 points of support to distribute body weight, relieve pressure, and maintain good edge support, and it suits back, side, and stomach sleepers with customizable comfort. The company operates primarily online, selling direct to consumers and offering fast shipping (typically 3–5 business days) across Europe and beyond. Its differentiators include German engineering, a focus on pressure relief and spinal alignment, and a direct-to-consumer, online-first model that supports easy, direct purchasing. The goal is to provide premium, comfortable sleep solutions that promote health and well-being while expanding access to their products through international markets.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Frankfurt, Germany
Founded
2013

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