GA Telesis

Integrated aviation services: engine repair leasing

Director of Brand Marketing

Brand & Creative MarketingPosted on Nov 10

Full-timeFort Lauderdale, FL, USANo salary listed

About the Job

Requirements

At least 8 years of progressive marketing experience, including at least 5 years in a senior leadership role within a global company with revenue exceeding $500 million to $1 billion.
A proven track record of managing brands across multiple continents and navigating cultural nuances in marketing.
Ability to combine creative intuition with data-driven decision-making.
Bachelor’s degree in Marketing, Communications, or Business.
An MBA is preferred.

Responsibilities

Work with leadership to define and evolve global brand positioning, architecture, and voice, ensuring consistency across regions and touchpoints.
Adapt brand strategies for diverse international markets while maintaining a cohesive global identity.
Analyze ongoing performance and market data to keep the brand competitive in a changing global landscape.
Lead the development of integrated marketing campaigns that drive awareness and conversion.
Provide high-level creative oversight to internal designers.
Partner with Product and Sales leadership to launch new offerings with compelling graphics and storytelling.
Own the strategic vision for corporate websites, developing them as demand-generation engines and repositories for industry thought leadership.
Optimize the digital experience for the B2B buyer’s journey and ensure seamless paths to conversion for high-intent actions.
Collaborate with Web Developers on technical search engine optimization and content alignment with search intent and vertical-specific landing pages.
Direct an earned media strategy focused on credibility within trade press, business media, and analyst communities.
Establish an Executive Visibility program, positioning leaders as subject matter experts through contributed articles, blogs, and podcast appearances.
Lead strategy for tier-one industry conferences and proprietary events, shifting from booth presence to experience-led lead generation.
Develop hospitality and VIP networking programs to facilitate sales-team and key-account mid-funnel acceleration.
Govern a multi-channel social strategy, with emphasis on LinkedIn, to build brand authority and support social selling.
Use social listening to monitor industry trends and competitor activity and support real-time brand positioning.
Manage and optimize a multi-million-dollar brand budget, maximizing return on investment and strategically allocating spending across global initiatives.
Manage existing and create new key performance indicators and brand health tracking, including Net Promoter Score, brand awareness, and share of voice, to measure brand investment impact on company growth.
Lead, mentor, and scale a high-performing global brand team, fostering innovation, accountability, and inclusion.
Advise the executive suite and translate complex brand concepts into business-critical insights.

Desired Qualifications

An MBA.

GA Telesis is a global leader providing integrated solutions to the aviation and aerospace industries, with a continuously expanding presence in new countries worldwide. We serve over 2,000 customers, including airlines, original equipment manufacturers, maintenance, repair, and overhaul (MRO) providers. GA Telesis Ecosystem™ is a vast global network spanning 54 locations in 30 countries on six continents. At GA Telesis, our core business is integrated aviation solutions, and our mission is customer success.

The Director of Brand Marketing will be an architect of our global brand identity, responsible for scaling our narrative across international markets. Reporting to the Head of Global Marketing, the ideal candidate will oversee a significant budget and lead a multi-disciplinary team to drive brand equity, customer loyalty, and long-term revenue growth. This role requires a visionary leader who can balance high-level creative strategy with the operational rigor necessary for a $1B organization. This role is based onsite in Fort Lauderdale, Florida.

**Important Notice:
Eligibility Requirement: Only U.S. Citizens or Permanent Residents will be considered for this position.

Responsibilities:

Global Brand Strategy & Identity

Narrative Ownership: Work with leadership to define and evolve the global brand positioning, architecture, and voice to ensure consistency across all regions and touchpoints.
Market Expansion: Work with leadership to adapt brand strategies for diverse international markets while maintaining a cohesive global identity.
Competitive Positioning: Analyze ongoing performance and market data to ensure the brand remains a leader in a shifting global landscape.

Creative Excellence & Campaign Leadership

Integrated Campaigns: Lead the development of 360-degree integrated marketing campaigns that drive top-of-funnel awareness and bottom-funnel conversion.

Creative Direction: Provide high-level creative oversight to internal designers to ensure world-class output.
Product Marketing Alignment: Partner with Product and Sales leadership to launch new offerings with compelling graphics and storytelling.

Focus:

Websites: Own the strategic vision for the corporate websites, transforming them into high-performance demand-generation engines and a repository for industry thought leadership.
Optimize the digital experience for the B2B buyer’s journey, ensuring seamless paths to conversion for high-intent actions.
Collaborate with the Web Developers to ensure technical SEO and content alignment with key search intent and vertical-specific landing pages.

PR/Media: Direct an earned media strategy focused on building credibility within the trade press, business media, and analyst communities.
Establish an Executive Visibility program, positioning the leadership team as subject matter experts through contributed articles, blogs, and podcast appearances.
Trade Shows: Lead the strategy for tier-one industry conferences and proprietary events, shifting from "booth presence" to "experience-led" lead generation.
Develop high-impact hospitality and VIP networking programs to facilitate mid-funnel acceleration for the sales team and key accounts.
Social Media: Govern a multi-channel social strategy (with a heavy emphasis on LinkedIn) to build brand authority and support social selling initiatives for the sales team.
Utilize social listening to monitor industry trends and competitor moves, to facilitate real-time brand positioning.

Operational & Financial Oversight

Budget Management: Manage and optimize a multi-million-dollar brand budget, ensuring maximum ROI and strategic allocation across global initiatives.
Measurement & ROI: Manage existing and create new KPIs and brand health tracking (NPS, Brand Awareness, Share of Voice) to quantify the impact of brand investments on company growth.

Leadership & Culture

Team Development: Lead, mentor, and scale a high-performing global brand team, fostering a culture of innovation, accountability, and inclusion.
Stakeholder Management: Act as a key advisor to the executive suite, translating complex brand concepts into business-critical insights.

Qualifications:

Experience: 8+ years of progressive marketing experience, with at least 5 years in a senior leadership role within a global company exceeding $500M–$1B in revenue.
Global Acumen: Proven track record of managing brands across multiple continents and navigating cultural nuances in marketing.
Analytical Rigor: Ability to marry "gut-feeling" creative intuition with data-driven decision-making.
Communication: Exceptional storytelling and presentation skills, with the ability to influence at the C-Suite level.
Education: Bachelor’s degree in Marketing, Communications, or Business; MBA preferred.

Key Performance Indicators (KPIs)

Global Brand Awareness & Recall
Brand Equity Score / Net Promoter Score (NPS)
Customer Acquisition Cost (CAC) vs. Lifetime Value (LTV)
Market Share Growth in Key Regions

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About the Company

GA Telesis

Integrated aviation services: engine repair leasing

GA Telesis provides integrated aviation services, focusing on engine and airframe component repair, as well as aviation finance and leasing. Its offerings center on repairing components, supplying aircraft parts, and providing leasing arrangements, supported by its own financing options. The company operates through an ecosystem that combines repair services, parts sales, and aircraft finance, with facilities upgraded for engine maintenance to improve reliability and efficiency. This integration of repair expertise with financing and leasing helps GA Telesis stand out from competitors that may offer only repair, parts, or finance separately by delivering end-to-end solutions in a single package. GA Telesis aims to help airlines, cargo operators, and MROs run smoothly by expanding its services and upgrading its capabilities to stay a leading provider in the aviation services market.

Company size: 501-1,000
Company stage: Debt Financing
Total funding: $925M
Headquarters: Fort Lauderdale, FL
Founded: 2002

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