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Must read: NYC Alliance acquires Derek Lam 10 Crosby, Ferragamo sales dip 1.2% in Q1 2026. Plus, Milan Fashion Week's new guidelines discourage fur. May 15, 2026 12:00 PM EDT These are the stories making headlines in fashion on Friday. NYC Alliance acquires Derek Lam 10 Crosby. NYC Alliance, a global multi-channel apparel company, has acquired Derek Lam 10 Crosby from Public Clothing Company. The transaction of an undisclosed amount was completed on April 30, 2026. NYC Alliance's portfolio includes 525 America, 89th & Madison, and licensed brands Juicy Couture and Frye. With this acquisition, NYC Alliance plans to strategically grow wholesale and retail presence across all product categories. {Fashionista inbox} Ferragamo sales dip 1.2% in Q1 2026. Ferragamo released its Q1 2026 earnings on Thursday, which showed the group's total revenue dropped 1.2% to €209 million ($243 million). North American sales increased by 18.8% at constant exchange rates, while Europe declined by 17% and Asia Pacific dipped by 5.4%. Global instability, exacerbated by war in the Middle East, has impacted luxury sales, but the Italian company said it will "continue to prioritize top-line and distribution quality" moving forward. {Ferragamo} Milan Fashion Week's new guidelines discourage fur. Camera Nazionale della Moda Italiana (CNMI), the organization behind Milan Fashion Week, released its voluntary guidelines on the use of fur during the event. The guidelines invite brands not to show any garments, accessories or other items made with animal fur, but CNMI will not prevent participating brands from using fur. This move comes after engagement with LAV, Collective Fashion Justice and Humane World for Animals. {Fashionista inbox; Camera Nazionale della Moda Italiana} Loro Piana names winners of the Knit Design Award 2026. Loro Piana named The Swedish School of Textile with students Viola Schmidt and Halla Lilja Ármannsdóttir as the winners of this year's Knit Design Award. The winners received a trophy, a scholarship and a job experience at Loro Piana. They can also complete their design project in Loro Piana's yarn and knitwear workshops in Piedmont to be showcased at the brand's booth at Pitti Filati. {Fashionista inbox} How influencers navigate promoting dupes. Dupes have become standard practice in the fashion industry. Followers often request affordable alternatives to influencers' expensive designer garments, but sharing dupes could risk upsetting the brands influencers hope to partner with. At the same time, sharing dupes is often more lucrative when it comes to affiliate since many users can afford those pieces. Today, influencers are prioritizing building follower trust rather than charming potential brand partners. {Business of Fashion/paywalled} Sponsored Shopping Catie Pusateri is a staff writer at Fashionista.

Times Square fashion player snags 11-year Midtown power lease. Published on March 30, 2026 NYC Alliance has locked in an 11-year lease for about 50,000 square feet at 1441 Broadway, the 34-story tower known as 10 Times Square in Midtown Manhattan. The apparel wholesaler is set to more than double its footprint, carving out extra room for showrooms, design, and operations. The company is expected to relocate in 2027 as it scales up its showroom presence in the city. As reported by the New York Post, the deal stretches 11 years and covers roughly 50,000 square feet, with a Colliers team representing the landlord and Peter Braus of Lee & Associates representing NYC Alliance. The Post notes that the company currently occupies about 25,000 square feet at 1411 Broadway and will trade up to the larger space when it vacates that suite in 2027. Owner and broker background. L.H. Charney Associates owns 1441 Broadway and has been pitching the building as a renovated, showroom friendly property as part of a broader leasing push, according to an L.H. Charney release. NYC Alliance, for now, lists its offices at 1411 Broadway on its website, underscoring that this is a short hop within the same Midtown corridor rather than a dramatic neighborhood shift; see NYC Alliance for the company's listed contact information. Rents and market signal. Current listings for suites at 1441 Broadway show asking rents in the mid to high 50s per square foot, which helps explain why a large, contiguous block for showroom and office use still carries weight in Times Square. A recent listing shows a partial suite with an asking rent near $58 per square foot, a marker for the building's available space. Tenant says expansion supports showroom growth. "The expansion positions NYC Alliance for continued growth while strengthening its design, showroom and operational presence in the historic fashion corridor," Peter Braus said, according to the New York Post. The comment underlines why apparel and showroom operators still prize consolidated Midtown space near Times Square and the Garment District. The deal is another signal that Midtown is still courting fashion and creative tenants even as the broader office market continues to rebalance. For NYC Alliance, the move reads as a bet on visibility and a central showroom address that keeps retailers and buyers circulating within the same tight cluster of blocks.