Supercell is building direct relationships with players through the Supercell Store and other direct-to-consumer (D2C) products. D2C is already a significant element of each game’s P&L, and key to Supercell’s mission to create great games that as many people as possible play for years and that are remembered forever. We're building on that momentum by embedding a dedicated D2C owner inside each game team.

We're looking for a Product Manager, D2C to take full ownership of a single game's direct-to-consumer business. You'll sit inside the game team, work shoulder-to-shoulder with the game's leadership, and be the one person whose entire job is growing the game's D2C success. A central platform team handles the infrastructure: the commerce surfaces, payments, checkout, fraud, delivery, compliance, and you will partner closely with them to develop new features. Your focus will be on planning and pulling the commercial and creative levers: how to build direct relationships, how to message, what to sell, and how to rally the game team to grow.

This is a role for someone who thrives on influence rather than authority. You won't have direct reports, but you'll have the backing of game team leadership to mobilize live ops and monetization, marketing and community, engineering, art, analytics and QA behind a shared plan. The right person is a natural operator and collaborator with strong commercial instincts, a deep understanding of live game economies, and the ability to make D2C feel like a natural extension of the game - not a side project.

What You'll Be Doing

Own the game's D2C strategy

Build and own the game's D2C Growth Strategy: define targets, identify the key growth pillars, and map concrete initiatives to move the numbers
Be accountable for KPIs that drive success: D2C revenue share, conversion, retention, top-of-funnel, etc.
Review performance regularly with game leadership, course-correct based on data, and always know what's next to move the needle
Do this with a player-first mindset. We want to grow the relationship for the long-term, not over-fit on short-term wins
Design A/B tests, work with Analytics to evaluate results, and assess every activation: what worked, what didn't, what to scale

Design and implement the offer calendar

Design the Store offer roadmap aligned with the game's live ops cadence, seasonal moments, and content releases
Partner with the game's monetization leadership to own the economy impact of Store offers and ensure Store strategy is a well-integrated part of the wider monetization strategy, not an isolated silo
Allocate and manage the game's live ops budget for D2C activations

Drive traffic and conversion

Partner with Marketing and Community to grow Store visits and convert visitors
Plan campaigns, freebie-to-upsell funnels, creator activations, and community events that bring players to the Store
Ensure D2C is part of every major commercial moment, not an afterthought
Build D2C into our regular communications channels

Shape the Store development roadmap

Work with the central Store team to prioritize which platform features your game needs next
Provide clear, game-specific requirements and feedback on new tools, offer types, and UX improvements

Embed D2C thinking into the game’s development and design

Be in the room when new features, content, and systems are designed, so D2C is considered early in the process
Align with design and engineering so Store features and campaigns line up with feature release
Be an inspiring, transparent coordinator so that when you need to gather engineering, community, art and QA resources, it doesn’t end up feeling like a major tax on the team

Uphold the game's quality bar

Write QA plans for Store activations and coordinate with game team QA
The Store must feel like a seamless extension of the game experience

What You Have

Experience managing live game commercial operations: monetization, live ops, or game product management. You understand game economies, seasonal content cadences, and what makes it worth it for players to invest
Strong commercial and analytical mindset: comfortable owning revenue KPIs, running A/B tests, interpreting cohort data, and making data-backed decisions
An inspiring coordinator: The ability to influence and mobilize cross-functional teammates without positional authority
Understanding of mobile gaming communities: creators, Discord, Reddit, social channels, and how they drive player behavior
Operational discipline: you can run a calendar, track dozens of moving pieces, and make sure nothing falls through the cracks
D2C or web store experience in gaming is a strong plus, but not required if you bring the right commercial and product instincts
Experience running a P&L, leading a business vertical, or managing a smaller game's commercial performance is a strong plus

Where You'll Be

This role is going to be based onsite in our Helsinki office!

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That's it about the role! Below, we've gathered some things we feel are important for you to know. Totally optional, but a highly recommended read.

Once you're ready to apply, just send us your application through the form on the bottom of the page.

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About Supercell

Supercell is a games company from Helsinki, Finland, with offices also in San Francisco, Seoul, Shanghai, and London. You might know us as the makers of Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. Our mission is to create great games that as many people as possible play for years and that are remembered forever.

So, how do we make great games? By putting together the best teams and giving them the freedom and independence to succeed. And by taking risks, failing, sharing learnings, and killing lots of projects.

Hey, You Might Love It Here!

Independent cells and trust are at the core of our culture. But it takes more than that to make great games. We take good care of our people, providing them with the compensation, work environment, and resources they need to succeed while having fun along the way.

You Are Not Your Job Title ™

Here, you won’t need to focus on chasing titles or climbing ladders. Internally, our job titles don’t include prefixes like Senior, Junior, Principal, or Director. Recognition isn’t tied to your title, as it doesn't define the impact you can have around here.

Benefits and Compensation

Luring you in with glitter, glamour, and gems isn't what we're about. We want you to enjoy your time here fully, so we structure our compensation and benefits with that in mind. It starts with perceiving you as a human being, not a resource.

Relocation? Yes!

No matter where you’re moving from, our dedicated mobility team and partners will support you throughout your move. We’ll ensure the process is as smooth as possible for you and anyone joining you – whether they’re family members of the human or animal kind!

Not Sure if You Should Apply?

Many candidates with great skills and experience second-guess themselves. The bar is high, but if this role excites you, apply! We’re here to help you succeed. Also, we're happy to learn about any specific accommodations you may need to fully engage in our recruitment process.

Wishing you all the best,
The Supercell Recruitment team

About the company

Supercell develops popular mobile multiplayer games and monetizes them through free-to-play models with optional in-app purchases and in-game ads. Its games, such as Clash of Clans, Clash Royale, and Brawl Stars, are designed for broad audiences of casual and competitive players and rely on ongoing updates, balance patches, and live events to keep communities engaged. The company emphasizes small, independent teams that collaborate to ship games in short cycles, focusing on creative autonomy and strong teamwork to deliver engaging experiences. It differentiates itself from competitors by relying on autonomous, small-cell teams and a culture that supports experimentation and creator engagement, including the Supercell Creator program that provides tools and monetization opportunities for content creators. Supercell’s goal is to build enduring, globally played multiplayer games that sustain long-term communities and revenue through microtransactions and in-app engagement.

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$142.9M

Headquarters

Helsinki, Finland

Founded

2010

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Benefits

Remote Work Options
Relocation Assistance

Company News

Last Word On Sports INC

Oct 23rd, 2026

Mobile game news: Clash of Clans servers hacked? Here's what you need to know.

Mobile game news: Clash of Clans servers hacked? Here's what you need to know. A recent cyberattack targeting Supercell has sent shockwaves through the mobile gaming world, leaving the Clash of Clans community questioning whether the game's servers are secure. Over the past few days, Supercell has reportedly faced a hacker attack. The Finnish company, which is the developer behind the likes of Clash of Clans, Clash Royale, Hay Day, and Clash Royale, has lost a significant amount of employee information and other important data. Given the recent series of news about these cyberattacks, the Clash of Clans community is wondering whether the servers of the game have been impacted by this breach. As of now, Clash of Clans hasn't made any official announcement on its socials to address the concerns of the Clash of Clans gaming community. However, Supercell has announced that it has initiated legal proceedings. They also confirmed that the attack hasn't affected players across different games or the game servers. Clash of Clans creators shared what was actually hacked. Supercell confirmed that it was targeted by multiple cyberattacks. However, instead of the game servers, it was the internal video processing platform that was hacked. The leaked information includes videos of internal meetings and presentations. These exposed employee names, voices, faces, and partner details. While Supercell has confirmed that no official player account data or game database was affected, the Finnish company has recommended that the gaming community practice caution to avoid follow-up phishing or impersonation scams. The game development company has taken strong steps against these cyberattacks. As of now, the jury is out on who the culprits are behind this series of attacks. Last word on Clash of Clans servers hacked. This has certainly been a tough few months for the game development companies. Last Word on Gaming barely started to move on from the whole Cyberleek saga with GTA VI, and now Last Word on Gaming has another major headline in cyberattacks on Supercell's video platform. Following this major news, multiple reports suggested that Capcom and Nintendo Switch have also been hacked. With these kinds of incidents on the rise, it is about time Last Word on Gaming saw strict actions introduced as consequences. Other gaming content. Featured Image Credit Image via Supercell media

Crypto Games 3D

Oct 15th, 2026

Oxalis Games launches Moonfrost in Steam Early Access.

Oxalis Games launches Moonfrost in Steam Early Access. Oxalis Games released Moonfrost into Steam Early Access on October 12, 2026, at 6 p.m. UK time. The life sim carries a standard price of $14.99. A launch promotion lowers the price to $13.49 through October 26. The release positions the title as a community-building life sim rather than a blockchain product. The Early Access build includes roughly half of the main storyline, the temple up to level 19, and 11 villagers. Players can raise relationships to level 3. The game runs on Windows PC as a single-player title with full controller support and Steam Cloud saves. Developers plan additional story content, characters, and features throughout the Early Access period. Demo progress carries over into Early Access, while saves from earlier demos do not work with the new build. Moonfrost centers on village rebuilding. Players harvest resources, fish, forage, cook, and craft items to restore a settlement damaged by meteor storms. The protagonist, a Frost Hunter, converts fallen meteors into structures through Moonfrost powers. A building mode lets players design homes wall by wall, while dynamic weather, a day-night cycle, and sleep mechanics govern the daily schedule. Moonfrost began as a web3 game. Oxalis Games reportedly raised a $4.5 million seed round from investors including Blocore, Supercell, and Animoca Brands. The studio changed direction in November 2025, and the Steam version contains no cryptocurrency, NFT, or blockchain elements. The pivot leaves an unresolved financial question. The Steam product removes all blockchain components, yet the Frost Arcade transition retains assets and proposes a reward model. Players who joined during the web3 phase hold assets whose value depends on a platform still in design. The studio has not published terms for valuation, redemption, or migration, leaving the financial exposure of affected players fully unmeasured. Oxalis directs players who joined during the web3 phase to Frost Arcade, a separate platform for quicker, session-based games. The platform will include multiplayer options and competitive events, and Ric Moore leads its development. Early supporters keep their assets, though the reward framework remains undefined. Moore has suggested a "Risk to Earn" model and compared it to poker. A former Stardew Valley Mobile developer leads the team, and iterco co-publishes the title for Asia. Moonfrost won Best Art Direction in 2024 and placed among the top 20 most wishlisted games on the Epic Games Store. The Epic listing attracted more than 50,000 sign-ups without paid promotion. Oxalis first announced an Early Access window for spring 2025. The launch arrived in October 2026, roughly 18 months later. According to 80.lv, the studio intends a full release in 2027 on Steam and the Epic Games Store. The developers expect the price to rise as they add content during Early Access. Early coverage highlights both strengths and technical limitations. CGMagOnline's preview describes the title as a blend of Stardew Valley and Story of Seasons, and it notes that the game needs more development time. The preview reports that the build may require restarts. PlayToEarn lists Moonfrost at rank #47 with a score of 849. Its methodology assumes play-to-earn mechanics the Steam version lacks, and the score does not reflect product quality. Moonfrost Roadmap is here! | Alongside these updates, Crypto Games 3D'll continue fixing bugs, making quality-of-life improvements, & listening to your feedback! | Crypto Games 3D'll also do its best to support more languages beyond those listed! pic.twitter.com/GSyuHCyUJt - Moonfrost - Steam Early Access OUT NOW! | (@MoonfrostGame) October 14, 2026 Three indicators will define the project's trajectory: the content updates during Early Access, the reward design of Frost Arcade, and the stability of the build ahead of the 2027 full release. Each indicator will show whether the pivot away from web3 delivers a finished product. EXPLORE THE GAMES Crypto games. Project Price 24h Token prices in USD · CoinGecko / CoinLore · Checked 11:13 UTC

Inven Global

Oct 15th, 2026

Brawl Stars and Kellogg's launch 100,000 limited packs for second collaboration.

Brawl Stars and Kellogg's launch 100,000 limited packs for second collaboration. Oct 14, 2026 Supercell's Brawl Stars is launching its second collaboration with Kellogg's. On October 15, the company released a limited-edition bundle totaling 100,000 packs, alongside hosting an offline event on October 17-18. This limited-edition bundle is split into a Kellogg's-exclusive merchandise pack and an in-game coupon pack, with 50,000 packs available for each. Both types contain the new product, Protein Granola Zero Sugar Dark Chocolate. The package design features six collaboration-exclusive artworks utilizing Brawl Stars characters. The offline event, "Kellogg Battle with Brawl Stars Season 2," will take place at Haetbit Plaza on the first floor of Starfield Market Wolgye. On the first day, October 17, Brawl Stars creators Mingmo and Ted will participate, followed by GGAM BRING and Holeet on October 18. On-site activities will include a fan meet-up featuring autograph and photo sessions, as well as a lucky draw. The two brands first collaborated in 2024. According to Supercell, the limited-edition bundle at the time sold 500 packs in just one minute during its pre-release on Naver Live Commerce. Following its official launch, stock prepared for major discount stores was sold out within a week. Byungjun Choi, Head of Brawl Stars Korea Marketing, stated, "Through our previous first collaboration, we were able to reaffirm the enthusiastic response from fans toward the partnership between Brawl Stars and Kellogg's." Brawl Stars is a team-based mobile game developed by Supercell. Supercell noted that since its global launch in 2018, Brawl Stars has surpassed 1 billion cumulative downloads worldwide. This article was originally written in Korean and translated with the help of AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by its newsroom. [Read Original]

Fragster

Oct 5th, 2026

Clash Royale Shocktober brings Hero Electro Wizard and new Electro Giant Evolution.

Clash Royale Shocktober brings Hero Electro Wizard and new Electro Giant Evolution. Clash Royale is heading into October with one of its most electricity-focused seasons yet. Supercell has revealed Shocktober, a new seasonal update built around Hero Electro Wizard, Electro Giant Evolution and a packed event schedule stretching into early November. The season also introduces a new Album Event, additional C.H.A.O.S. modes, the return of Spooky Chess and another edition of the 20-Win Challenge. Hero Electro Wizard headlines Shocktober. The biggest addition is Hero Electro Wizard. His ability, Surging Strikes, allows him to stun two nearby enemies at the same time for several seconds, giving players another powerful control tool for defensive situations and counter-pushes. Supercell says the new Hero will be available through the Upgraded Pass Royale. The main Shocktober additions include: * Hero Electro Wizard with the Surging Strikes ability * Electro Giant Evolution * Shocktober: The Movie! Album Event * New C.H.A.O.S. modes * Spooky Chess League The season therefore combines a major new troop variant with several returning competitive and casual modes. Electro Giant receives a new Evolution. Electro Giant is also getting an Evolution during Shocktober. Its new mechanic is called Zap Pack 2.0. The evolved version creates an expanding electric pulse around Electro Giant. Enemies caught inside the area are reduced in level while they remain within its range. That gives the card a new form of area control beyond its existing defensive retaliation mechanic. The most important detail is that players can unlock Electro Giant Evolution for free by completing the new Album Event. That makes the Evolution more accessible than rewards tied exclusively to premium progression. Shocktober: The Movie! Runs until November 2. The new Album Event begins on October 6 and runs through November 2. Players collect Snippets and use them to complete movie-poster scenes featuring Clash Royale troops. Snippets are divided into Common, Rare, Epic and Legendary rarities and can be earned through daily battle rewards, events and the Shop. Players can earn up to three daily reward Snippets. | Content | Dates | | Spooky Chess | October 5-19 | | Album Event | October 6-November 2 | | C.H.A.O.S Blackout | October 19-26 | | Power Surge Tournament | October 20-25 | | 20-Win Challenge | October 26-November 2 | Completing the full album rewards Electro Giant Evolution alongside an emote and Tower Skin. The event becomes available from Arena 3. Duplicate Snippets have a new purpose. Players who receive Snippets they already own do not simply lose the reward. Duplicate Snippets can be converted toward new ones. Four Duplicates can be exchanged for a Unique Snippet, guaranteeing an item that has not yet been collected. The Duplicate values depend on rarity: * Common Snippets provide three Duplicates * Rare Snippets provide three * Epic Snippets provide four * Legendary Snippets provide four * Extra Snippets after album completion become bonus rewards Supercell is also making the final week easier. During that period, all daily reward Snippets will become Unique Snippets, improving the chances of completing the album before it ends. C.H.A.O.S returns with 20 new cards. Shocktober expands the C.H.A.O.S. format with 20 new cards and several variants. C.H.A.O.S Blackout runs from October 19 through October 26. C.H.A.O.S Draft begins on October 19 and remains active through November 2, while C.H.A.O.S Power Surge starts on October 26. Supercell is also teasing another secret badge named Alternating Currents. The modes are designed as more experimental variants of existing Clash Royale gameplay rather than standard ladder competition. Spooky Chess returns. Spooky Chess is back as the season's competitive league. The mode runs from October 5 through October 19 and tasks players with breaking through an opponent's wall of troops and towers before defeating the King. Two badges are available. One is awarded for completing the league road, while another is reserved for players who finish inside the top 10,000 on the leaderboard. That gives the returning mode a stronger competitive incentive than a simple limited-time event. Power Surge gets a Global Tournament. The Power Surge Global Tournament runs from October 20 through October 25. The mode features Lightning-based mechanics and offers an exclusive badge for successful participants. A Leaderboard Finisher Badge is also available to players who finish inside the top 10,000. The event arrives just before one of the most competitive challenges on the Clash Royale calendar. 20-Win Challenge returns. The annual 20-Win Challenge starts on October 26 and continues until November 2. Players must reach 20 victories while suffering fewer than three losses. The format remains one of Clash Royale's toughest recurring challenges because a small number of defeats can end an entire run. Players who reach 20 wins receive a special emote alongside the associated bragging rights. Assessment. Shocktober combines progression, competitive events and experimental modes more aggressively than a typical Clash Royale season. Hero Electro Wizard is likely to attract the most immediate attention because Surging Strikes adds another strong stun mechanic to the game. Electro Giant Evolution could have an equally important impact depending on how effective its level-reduction field proves in live matches. The free unlock route through the Album Event also gives casual players a realistic reason to engage with the season throughout October. With Spooky Chess, Power Surge and the 20-Win Challenge all arriving within the same month, Shocktober offers multiple reasons for both competitive and casual players to keep returning before the season concludes in early November. John Parker

Pocket Tactics

Oct 2nd, 2026

You can raise money for the SpecialEffect charity by just playing Clash of Clans or Subway Surfers.

You can raise money for the SpecialEffect charity by just playing Clash of Clans or Subway Surfers. SpecialEffect launches a new promotion to help raise critical cash for the charity this autumn. Updated: 4 hours ago The nights are drawing in, and the season is changing - which, if you're anything like Pocket Tactics, means you're going to be inside playing games. So, why not take part in SpecialEffect's One Special Day promotion? You can lend a hand and support the charity simply by playing some mobile games. Today, on October 2, 2026, One Special Day lands on mobile. It's by SpecialEffect in conjunction with mobile game studios like Sybo, Supercell, Rovio, and Miniclip, and features titles like Angry Birds, Clash of Clans, and Clash Royale - some of the best mobile games. If you play any of the games listed on the official One Special Day site, you'll be helping to raise funds. Buying the games, or any DLC, from these partnered studios means they donate a percentage to the charity. So, if you want to top up your Hay Day coins, there's no better time. Supercell, the studio behind Boom Beach and Brawl Stars, marks its tenth year of working with SpecialEffect, not just on projects related to One Special Day. "We're continually inspired by their tenacity, generosity and tremendous heart, and by how they show the games industry can genuinely change lives for the better", says Deborah Mensah-Bonsu, who works in Social Impact & Sustainability at the game studio. SpecialEffect's therapists and specialists work with physically disabled people across the world to provide technology that lets everyone play video games. Pocket Tactics all know how life-changing a good game can be, and SpecialEffect does, too - which is why they're helping everyone get their playtime in. If you want to learn more about the charity, you can find SpecialEffect's official site here. You can also download their own iOS game, which is designed to let players use their own controls, including touch, eye gaze, or controllers.

Supercell

Product Manager - D2C

About the job