Digital Strategy Director

We’re looking for a Digital Strategy Director to lead strategic thinking across digital experiences, platforms, campaigns, and customer journeys for a global sports brand. This role is responsible for turning business and audience needs into clear digital strategies that guide creative, experience, content, technology, and channel decisions across a fast-moving global brand ecosystem.

You’ll work closely with the client and multidisciplinary teams across strategy, creative, UX, design, technology, data, media, account management, and production to define opportunities, develop strategic approaches, and guide work from initial problem definition through execution. You’ll bring a strong understanding of digital behavior, emerging technologies, culture, and evolving platforms to help create experiences that are useful, relevant, and meaningful for consumers.

The ideal candidate is a strategic thinker and senior client partner who combines strong digital expertise with genuine cultural curiosity and a love of sports. You’re comfortable developing a point of view, leading workshops, presenting recommendations to senior stakeholders, and guiding multidisciplinary teams toward clear strategic decisions. You understand how sport, culture, community, and consumer behavior intersect, and you’re excited by the opportunity to help shape how a globally recognized athletic brand shows up in people's lives.

Location: Portland, OR (Hybrid): This is a hybrid role based in Portland, Oregon, requiring onsite presence at our client's office 1–2 days per week.

Responsibilities:

• Lead digital strategy across websites, platforms, products, campaigns, content ecosystems, and other digital experiences for a prominent global athletic brand.
• Translate business objectives, customer needs, audience insights, and market dynamics into clear digital strategies and actionable recommendations.
• Develop digital experience strategies that connect brand, customer, content, technology, and business objectives.
• Define strategic frameworks, experience principles, audience approaches, channel strategies, and roadmaps that guide creative and digital execution.
• Lead strategic discovery, research, workshops, interviews, audits, and other activities used to identify opportunities and define digital priorities.
• Analyze customer behaviors, audience needs, competitive activity, cultural trends, digital performance, and relevant market developments to inform strategy.
• Identify opportunities to improve digital experiences, customer journeys, content ecosystems, platform capabilities, and overall brand engagement.
• Partner with UX, design, creative, technology, data, media, content, and other disciplines to translate strategy into effective experiences and solutions.
• Develop clear strategic briefs and requirements that provide teams with a strong understanding of the problem, audience, opportunity, and desired outcome.
• Guide multidisciplinary teams throughout development, helping ensure strategic intent is maintained as work moves from concept through execution.
• Evaluate creative and digital concepts against audience needs, business objectives, experience principles, and strategic recommendations.
• Lead client conversations and presentations, clearly articulating strategic thinking, recommendations, opportunities, and implications to senior stakeholders.
• Build trusted relationships with senior client stakeholders and serve as a strategic advisor on digital opportunities, challenges, and priorities.
• Facilitate workshops and working sessions that align stakeholders, uncover insights, define opportunities, and drive strategic decisions.
• Develop digital roadmaps and recommendations that prioritize opportunities based on audience value, business impact, feasibility, and organizational needs.
• Bring a strong understanding of sport, culture, community, and consumer behavior to strategic development and creative problem-solving.
• Connect digital strategy to relevant data, measurement, and performance indicators and use results to refine recommendations where appropriate.
• Stay current on digital platforms, emerging technologies, AI, sports, fashion, culture, consumer behavior, and evolving approaches to digital experiences.
• Translate relevant developments in technology, culture, and consumer behavior into strategic opportunities for the client and broader team.
• Establish and improve strategic frameworks, processes, tools, and ways of working that strengthen digital strategy across projects.
• Mentor and develop strategists and other team members, providing guidance on strategic thinking, client engagement, and digital strategy practices.

About You

The essentials:

• 8+ years of experience in digital strategy, digital experience, customer experience, brand strategy, marketing strategy, or a related discipline.
• Demonstrated experience developing and leading digital strategies across websites, platforms, products, campaigns, content ecosystems, or other digital experiences.
• Strong understanding of digital customer journeys, audience behavior, user needs, and the factors that shape effective digital experiences.
• Demonstrated ability to translate complex business and customer challenges into clear strategic frameworks, recommendations, and actionable plans.
• Strong understanding of digital channels, platforms, content, technology, UX, and creative development and how they work together to support business objectives.
• Experience leading strategic discovery, research, audits, workshops, interviews, or other activities used to define digital opportunities and priorities.
• Strong analytical and critical-thinking skills, with the ability to synthesize qualitative and quantitative information into clear insights and recommendations.
• Demonstrated ability to develop digital roadmaps, experience principles, strategic briefs, channel approaches, or other frameworks that guide execution.
• Strong experience working with multidisciplinary teams across strategy, creative, UX, design, technology, data, media, content, and production.
• Strong client-facing experience, with the ability to build trusted relationships and advise senior stakeholders on complex digital opportunities and challenges.
• Strong presentation and storytelling skills, with the ability to communicate strategic thinking clearly and persuasively to both senior clients and internal teams.
• Demonstrated experience facilitating workshops and collaborative working sessions with diverse stakeholders.
• Strong understanding of digital measurement and performance considerations and the ability to connect strategy to relevant business and experience outcomes.
• Ability to balance customer needs, brand objectives, business priorities, technical feasibility, and practical delivery considerations.
• Strong organizational and project leadership skills, with the ability to manage multiple strategic initiatives and competing priorities.
• Strong communication and collaboration skills, with the ability to influence teams and stakeholders without relying on direct authority.
• Demonstrated ability to mentor and develop strategists or other team members.
• Genuine passion for sports and a strong understanding of the role sport plays in culture, identity, community, and consumer behavior.
• Strong cultural curiosity and an informed perspective on contemporary digital behavior, technology, design, fashion, sport, and youth culture.
• Curiosity about emerging technologies, AI, digital platforms, cultural trends, and evolving customer behaviors.
• Experience working with athletic, apparel, footwear, fashion, lifestyle, retail, or other culturally relevant consumer brands preferred.
• Experience working with large-scale global brands or complex digital ecosystems preferred.

Not a must, but a plus:

• Experience developing digital strategy for sports, athletic, apparel, footwear, fashion, lifestyle, retail, or other culturally relevant consumer brands.
• Genuine passion for sports and a strong understanding of the role sport plays in culture, identity, community, and consumer behavior.
• Experience working with large-scale global brands or complex digital ecosystems.
• Experience across e-commerce, product launches, seasonal campaigns, or high-traffic consumer digital experiences.
• Experience working across global markets, audiences, and distributed teams.
• Experience connecting digital strategy to broader brand, cultural, social, or community strategies.
• Experience contributing to pitches, proposals, new business development, or account growth.
• Experience applying AI or emerging technologies to digital strategy, research, experience development, or strategic workflows.

This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.

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Salary Range: 135000 - 145000 USD