Associate Director of Social Media

ABOUT THE ROLE

We're looking for an experienced Associate Director of Social Media to join our Media team on a temporary basis from January through mid-July 2027. This role will provide coverage for an existing position and help ensure continuity across client accounts, social media campaigns, and team operations during the assignment.

The Associate Director of Social Media will oversee paid and organic social media strategy and performance across a portfolio of client accounts, provide strategic guidance to team members, and collaborate with cross-functional teams to deliver effective, integrated marketing programs. Success in this role means maintaining strong client relationships, driving campaign performance against established goals, supporting the team's day-to-day needs, and ensuring high-quality, timely delivery of client work.

This is a full-time, temporary opportunity for someone who can step into an established team, manage multiple priorities independently, and make an immediate impact. While the position is initially temporary, the potential for an extension or future permanent opportunity may be considered based on business needs.

COMPANY OVERVIEW

TribalVision is a mid-market digital marketing agency specializing in demand generation, lead generation, PPC, SEO/SEM, marketing automation, social media, and branding. Founded in 2010, we provide a turnkey suite of marketing capabilities on a monthly retainer basis. What makes TribalVision different is that we don't just develop marketing strategies — we implement them. Our teams are responsible for turning strategy into execution and driving measurable results for our clients.

RESPONSIBILITIES

Client & Campaign Strategy

• Oversee a portfolio of client accounts, ensuring social media strategies and campaigns align with client objectives, performance expectations, and broader marketing goals.
• Develop and guide paid and organic social media strategies, including audience targeting, budget forecasting, content direction, platform recommendations, and campaign optimization.
• Monitor campaign performance and provide actionable recommendations to improve key metrics, including ROAS, CPA, engagement, audience growth, and lead generation.
• Review campaign reporting, analytics, and performance insights to identify trends, opportunities, and areas for improvement.
• Lead client-facing strategy discussions, presentations, performance reviews, and escalations related to social media initiatives.

Team Leadership & Collaboration

• Provide leadership and strategic guidance to social media team members maintaining quality standards.
• Ensure team deliverables are completed accurately, efficiently, and on schedule.
• Collaborate with Paid Search, Creative, Digital Marketing and Client Services teams to support integrated marketing initiatives and consistent client service.
• Partner with the VP of Media Services on workload coordination, resource allocation, and day-to-day departmental needs.

Operations & Continuous Improvement

• Maintain established departmental processes, workflows, reporting standards, and best practices to support operational efficiency and campaign performance.
• Stay current on emerging social media trends, platform updates, AI-driven tools, and advertising innovations.
• Support client growth opportunities and new business initiatives as needed.

QUALIFICATIONS

• 7+ years of paid and organic social media experience, preferably within a digital marketing or advertising agency.
• Proven experience developing and executing social media strategies across B2B and B2C clients.
• Strong experience managing paid social campaigns, with demonstrated success against performance goals such as ROAS, CPA, engagement, and lead generation.
• Experience with budget forecasting, campaign analytics, performance reporting, and strategic optimization.
• Deep understanding of social media platforms, audience development, advertising best practices, and campaign measurement.
• Experience with social media management and reporting tools such as Sprout Social, Hootsuite, and Meta Business Suite.
• Strong understanding of integrated digital marketing strategies across social, search, display, and related channels.
• Experience with HubSpot, Google Analytics, Looker Studio, and related reporting platforms is a plus.
• Bachelor's degree preferred.

REQUIRED SKILLS

• Strategic: You can translate client goals and campaign data into effective social media strategies and actionable recommendations.
• Client-focused: You build trusted relationships, communicate confidently, and understand the importance of delivering a strong client experience.
• Leadership-minded: You provide clear direction, mentor team members, and help maintain high standards of work.
• Analytical: You can interpret performance data, identify trends, and make informed recommendations to improve results.
• Ownership-minded: You take responsibility, follow through, and can step into an established role with minimal day-to-day direction.
• Organized: You can manage multiple client accounts, campaigns, deadlines, and competing priorities without losing sight of the details.
• Collaborative: You work effectively across teams, communicate proactively, and bring a practical, low-ego approach to problem-solving.

LOCATION

This is a remote role. Candidates must be located in Massachusetts, Rhode Island, Connecticut, or Florida.

POSITION DETAILS

• Position type: Temporary, full-time
• Anticipated start date: Early January 2027
• Anticipated end date: Mid-July 2027

This assignment is intended to provide temporary coverage for an existing position. Any extension or consideration for a permanent opportunity will depend on business needs and available opportunities.
 

Applicants will receive appropriate consideration without regard to non-merit factors such as race, color, religion, sex, national origin, marital status, sexual orientation except where specifically authorized by law, age, politics or disability which do not relate to successful performance of job duties.