Full-Time

Lead Data Product Manager

FanThreeSixty

FanThreeSixty

11-50 employees

Fan data analytics and activation services

No salary listed

Leawood, KS, USA

In Person

Category
Product (1)
Required Skills
Data Science
Data Structures & Algorithms
Product Management
Machine Learning
ETL
Data Engineering

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Requirements
  • The candidate must have 5–7 years of product management experience, including meaningful experience owning data-intensive products, platforms, or data science-adjacent roadmaps.
  • The candidate must be able to write clear requirements for machine learning or statistical models without necessarily building them.
  • The candidate must be able to translate raw data and model outputs into metrics and insights that non-technical stakeholders can act on.
  • The candidate must be comfortable operating in ambiguity within a lean, high-ownership organization.
  • The candidate must be able to collaborate cross-functionally while maintaining analytical accuracy and partnering effectively with design and engineering.
  • The candidate must be able to set priorities and push back on low-value work that does not tie to a clear business outcome.
Responsibilities
  • Own and prioritize the roadmap for data integrations flowing into and out of the platform, partnering with engineering to sequence integration work against business impact.
  • Own prioritization of the Data Science roadmap, deciding which capabilities should be built durably and which requests should be declined or redirected as one-off work.
  • Translate business questions into model requirements and ensure model outputs are interpretable and defensible.
  • Define what gets measured, how metrics are calculated, and what they mean by producing clear metric definitions and requirements for downstream teams.
  • Partner with engineering and data science to surface and prioritize data quality issues affecting model or reporting reliability.
  • Ensure infrastructure, tooling, and architecture decisions originating from Data Science go through Tech & Architecture’s standard review process.
  • Serve as the primary internal bridge between data science and engineering execution and product and business leadership.
  • Translate technical tradeoffs into business terms and business needs into technical direction for internal stakeholders.
  • Regularly reassess whether the data architecture, models, and reporting standards fit evolving client needs and the broader industry landscape.
Desired Qualifications
  • Experience in sports, entertainment, or fan or customer engagement platforms.
  • Familiarity with modern data stacks, including cloud data warehousing and extract, transform, and load or integration tooling.
  • Experience partnering directly with data science teams on production machine learning systems.
  • Working knowledge of data privacy and compliance considerations sufficient to partner effectively with the Privacy & Compliance Coordinator; the role is not the primary owner of compliance monitoring or interpretation.

FanThreeSixty is a team of sports veterans and tech experts who help sports organizations turn fan data into actionable insights and data-driven activations. They work globally across professional and college teams, esports, governing bodies, and venues, providing analytics to save time and drive outcomes. Their product suite analyzes fan data to produce concrete activations and campaigns that improve engagement and operational efficiency. Compared to competitors, FanThreeSixty combines deep sports industry experience with engineering know-how and a global footprint to deliver end-to-end, outcome-focused solutions rather than generic analytics. The company’s goal is to help sports organizations extract maximum value from their fan data, enabling measurable improvements in fan engagement and business results.

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Kansas City, Missouri

Founded

2011

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Simplify Jobs

Simplify's Take

What believers are saying

  • Experian partnership, announced September 3, 2026, strengthens enrichment for enterprise fan segmentation.
  • Fanatics integration, launched June 3, 2026, expands merchandise-driven targeting across ticket buyers.
  • Starlight Theatre, Intersport, and Vancouver Bandits deals show continued 2026 expansion.

What critics are saying

  • Ticketing platforms like Tessitura and Salesforce can absorb FanThreeSixty workflows by 2027.
  • Client wins cluster around sports and live entertainment, exposing revenue to venue-budget resets.
  • If major partners internalize mobile-app and texting tools, FanThreeSixty loses platform control.

What makes FanThreeSixty unique

  • FanThreeSixty bundles fan data, mobile, CRM, texting, and sponsorship activation into one stack.
  • Its 2026 Experian, Fanatics, and Snowflake integrations deepen first-party and retail data.
  • Charlotte Motor Speedway used its Komo-powered app to drive 1,795 downloads in five days.

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Benefits

Hybrid Work Options

Company News

Fan Three Sixty
Jun 12th, 2026
Fueling fan engagement on race day with a new digital experience.

Fueling fan engagement on race day with a new digital experience. FanThreeSixty is a proud partner of Charlotte Motor Speedway, helping them engage fans through its Fan Data Platform, Email, Mobile App, Sales CRM, and Texting products. Recently, FanThreeSixty introduced an exciting new partnership with Komo, providing its clients with their full suite of premium gamification & engagement tools alongside its data-driven engine. By working together, Fan Three Sixty, LLC form a powerhouse partnership: Komo crafts the content, and Fan Three Sixty, LLC drive the delivery to fans. All three teams worked together to execute a brand-new digital experience for Charlotte Motor Speedway attendees at their recent race. They saw incredible fan engagement from their efforts. Charlotte Motor Speedway wanted to create an elevated mobile app experience for the NASCAR Coca-Cola 600. The four pillars the Charlotte team wanted to focus on were: 1. Fan Attraction: Eye-catching graphics and fun, easy games designed to draw immediate interest with great prizes. 2. Sponsor Impact: Driving traffic to sponsor websites, zero party data capture, and ability to use collected data for future retargeting. 3. Growth & Acquisition: Increasing mobile downloads and growing the mass texting audience. 4. Data Strategy: Sourcing high-quality leads for future races through strategic polling. To achieve these goals, Charlotte integrated Komo's premium gamification tools into their custom FanThreeSixty mobile app. Fans who already had the app were alerted to play the games through mobile communications. Additionally, graphics promoting the games were featured on the digital boards at the track. The featured games were scratch & win and memory card. Across the activation time period, just 5 days, Charlotte Motor Speedway saw impressive results: | 1,795 new mobile app downloads | 508 new fans opted-in to receiving texts from Charlotte Motor Speedway | Over 300 fans indicating their likelihood to return to Charlotte Motor Speedway in 2027 Additionally, the 'Scratch and Win' game, backed by a Charlotte Motor Speedway sponsor over the race weekend, generated increased engagement and an increase in sales for the sponsor. Ready to see the same results by offering your fans premium gamification? Let's talk about your goals

Fan Three Sixty
Jun 3rd, 2026
Driving fan engagement with Your Fanatics data.

Driving fan engagement with Your Fanatics data. Fan Three Sixty, LLC is expanding its integrations catalogue through a powerful new data integration with Fanatics! By integrating Fanatics' retail data into its Fan Data Platform, Fan Three Sixty, LLC is giving you an even more holistic view of your fans. You no longer have to guess what your audience wants, you'll know exactly what types of merchandise they're buying and unlock deep household insights to see who they are buying for. With these insights at your fingertips, you can seamlessly segment your audience, launch precise marketing campaigns, and target fans with hyper-personalized offers that drive both merchandise and ticket sales. Fan Three Sixty, LLC has highlighted a handful of the many ways you can use your Fanatics data to drive deeper fan engagement: 1. NIL opportunities by segmenting people who buy individual player jerseys Your Fanatics data can help you find the players your fans love. Use this data to help create personalized offers and engagement opportunities with each fan. Consider sending them a discount code valid for any merch featuring their favorite player or offer exclusive player content in your mobile app. 2. Specific buying habits Does your fan's account suddenly have an uptick around November or maybe a random week in June? Knowing these specific buying habits can help you prepare ahead of when your fan spends the most. Ask your fans to share their birthday in exchange for a discount and send special offers around holidays like Christmas, Valentines Day, and Graduation. 3. Offer merchandise promotions to ticket buyers Using its Fan Data Platform, you're able to see data from many different sources. Segment your ticket buyers ahead of gameday and send them a merchandise offer to use at the game. Once they utilize the offer, you'll be able to see what types of merchandise they bought and can utilize that data for future targeting. Whether you're looking to increase sales or deepen fan engagement, this integration will do it all. Fanatics & FanThreeSixty have already proven success with its partner, Kansas Athletics, more than doubling enrollment in their Junior Jayhawks program. FanThreeSixty was able to identify over 26k fans who had purchased youth Fanatics apparel, turning those buyers into the perfect audience for Junior Jayhawk promotion. Your fans are buying more than just tickets; Fan Three Sixty, LLC'll give you the 360° view. Let's turn your merch buyers into lifelong fans

Fan Three Sixty
Jul 1st, 2025
Webinar Recap: Client Summit July 2025

Fan Three Sixty, LLC recently hosted a FanThreeSixty Client Summit where Fan Three Sixty, LLC shared how its mobile app is driving revenue and optimizing engagement for its partners.

ShotTracker
Jun 30th, 2025
ShotTracker, FanThreeSixty Launch New Strategic Partnership

OVERLAND PARK, KS (June 30, 2025) - ShotTracker, the revolutionary AI-powered sports analytics platform transforming how teams capture and visualize performance data, today announced a groundbreaking strategic partnership with FanThreeSixty, the comprehensive fan engagement platform trusted by elite organizations nationwide.

Fan Three Sixty
Dec 11th, 2023
The behind the scenes of JaxEvents and FanThreeSixty

In 2022, ASM Global - Jacksonville (JaxEvents) partnered with FanThreeSixty to launch a dynamic mobile app, offering patrons exclusive event access, information, and seamless ticketing and parking.