Vice President of Marketing
$75k - $80k
Expert
Sandy Springs, GA, USA
In Person
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- 10+ years of progressive marketing leadership experience in direct-to-consumer, performance-driven environments.
- Must have run in-house marketing teams of at least 20 people.
- Proven success scaling lead generation and revenue growth across multiple channels and markets.
- Deep expertise in paid search, paid social, search engine optimization, conversion optimization, marketing automation, customer relationship management platforms, analytics, and attribution.
- Demonstrated experience implementing and leveraging marketing technology, automation tools, and artificial intelligence—not simply managing vendors or teams who do.
- Strong track record of building teams, developing talent, and holding organizations accountable to measurable outcomes.
- Resilient, resourceful, data-driven, and comfortable operating in a fast-paced environment with ambitious growth expectations.
Responsibilities
- Own marketing performance and growth across all channels, with accountability for lead volume, lead quality, conversion rates, acquisition costs, and revenue impact.
- Lead the direct-to-consumer marketing strategy across paid media, search engine optimization, lifecycle marketing, local market activation, and emerging growth channels.
- Build a diversified lead generation engine that reduces dependency on any single source and creates sustainable, scalable growth.
- Drive marketing automation, customer relationship management optimization, artificial intelligence adoption, attribution, analytics, and reporting to improve effectiveness and efficiency.
- Partner closely with Operations and the Contact Center to optimize the patient acquisition funnel from first touch through treatment start.
- Recruit, develop, and lead a high-performing marketing team while fostering a culture of accountability, speed, resilience, testing, and continuous improvement.
- Establish clear key performance indicators, reporting, and operating rhythms that connect marketing activity directly to business results.
- Create repeatable growth playbooks that support new market launches and accelerate clinic performance.
Desired Qualifications
- Experience in healthcare, multi-location services, consumer services, or other high-growth, high-consideration purchasing environments.
About the company
Serenity Mental Health Centers runs outpatient psychiatry clinics for people with depression, anxiety and other mental health conditions. Its psychiatrists and nurse practitioners assess symptoms and manage medications, while care teams coordinate appointments and treatment plans. Clinics also use magnetic brain stimulation, in which a device sends pulses through a coil near the head, and administer ketamine through monitored IV infusions. Patients and insurers pay for clinical visits and treatments, with coverage and out-of-pocket costs varying by service and plan. Founded in 2017, Serenity is based in Lehi, Utah, and operates clinics across several states.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Lehi, UT
Founded
2017
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Simplify's Take
What believers are saying
- Psychiatrists build procedure skills: Serenity's Fairfax role includes training and certification in magnetic stimulation and ketamine care.
- Insurer contracts widen access: Serenity's Orlando clinic lists Florida Blue, Tricare and Champ VA among accepted plans.
- Regional expansion adds an operating team: Serenity opened its second Northern Virginia clinic in June 2026.
What critics are saying
- Infusion demand depends on household budgets: Serenity's Orlando clinic says IV ketamine is primarily paid out of pocket.
- Customer disputes add reputation pressure: Serenity's Phoenix BBB profile listed 17 closed complaints over three years in October 2026.
- Top advertised pay depends on productivity: Serenity's Fairfax psychiatrist role combines US$300,000 guaranteed salary with uncapped incentives.
What makes Serenity Mental Health Centers unique
- Access extends beyond office hours: Serenity's Orlando clinic opens 6am to 9pm weekdays and 7am to 7pm Saturdays.
- Patient financing spreads costs: Serenity's Utah clinics advertise no-interest plans alongside uninsured self-pay arrangements.
- Clinical support is staffed explicitly: Serenity advertises eight support staff per psychiatrist at its Jacksonville clinic.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Retirement Plan
- Paid Vacation
- Paid Holidays
- Employee Referral Bonus
- Training Programs
- Professional Certification Support
- Professional Development Budget