Field Events Manager

Why This Role Matters

Engine is the travel and spend management platform transforming how businesses move. We're cash flow positive, scaling rapidly, and backed by Telescope Partners, Blackstone, and Permira — and our 2026 growth targets are the most ambitious we've ever set. Field is one of the levers that will make or break that plan. Many of our buyers don't live online. They're on job sites, in dispatch offices, and on the road. Field is how we reach them, and the pipeline it generates consistently converts faster, expands more, and churns less than what comes through any other channel.

We've also made significant investments into our partnership with city and regional DMOs — a meaningful bet on destination partnerships as a repeatable engine for pipeline. This role owns getting full value from these relationships and proving the model so we can scale it to other markets across the country.

What You'll Own

• End-to-end field program ownership: Strategy and execution of Engine's full field marketing program including event selection, audience targeting and recruiting, content and run-of-show, on-site execution, pre and post-event follow-up, and pipeline reporting. You own the calendar and you own the number.
• Traditional field events: Customer dinners, sporting event suites and activations, and regional roadshows. Partner with go-to-market leadership to align event mix to pipeline targets and territory priorities.
• Experimental in-person activations: Identify, test, and scale unconventional channels for getting Engine in front of buyers, eg. job site visits, office drop-ins, and other activations that meet our ICP where they actually are. Bring a test-and-learn mindset: hypothesis, MDE, post-event readout, decision to kill or scale.
• DMO and destination partnerships: Own Engine's relationship with regional travel organizations and partners, then build the playbook to expand the model to additional destinations.
• Pipeline accountability: Net-new logo influence, opportunity acceleration, and customer expansion sourced or influenced by field. Deliver clean post-event reporting to sales, growth, and executive leadership.
• Sales partnership and enablement: Tight alignment with AEs, AMs, and sales leadership on account targeting, pre-event prep, and post-event follow-up.
• Team leadership: Manage and develop a team of two while staying hands-on as a senior IC. Set standards for program quality, raise the bar on creative, and create career pathing as the function grows.

The Problems You’ll Solve

This team operates at the intersection of speed and rigor. You'll be expected to ship fast, learn faster, and build the playbooks that turn one-off wins into repeatable programs. Some of the challenges you'll inherit:

• Scaling what's working: we've seen early signal from a limited field program, and now we need to sharpen event selection, prospect recruiting, and pipeline conversion to turn it into a repeatable engine.
• Reaching buyers who aren't online: much of our ICP lives on job sites, in dispatch offices, and on the road, and figuring out how to consistently get Engine in front of them is the core puzzle.
• Separating signal from noise in experimental activations: we have appetite to test unconventional channels like job site visits, airport pop-ups, and solicitation, but we need rigor on what's worth scaling vs. killing after one run.
• Tightening the field-to-pipeline loop: pre-event targeting, post-event follow-up, and clean attribution back to opportunities all need to be consistent practice, not one-off heroics.
• Building the bench: managing and developing a team of two while staying hands-on as an IC, and laying the groundwork for how field marketing scales as Engine grows.

What You’ll Bring

• 5+ years in field marketing, event marketing, or demand generation, including 1+ years managing a team or operating as a player-coach.
• Deep field marketing experience: you've owned a calendar end-to-end, hit pipeline targets, and you understand the difference between throwing an event and running a program.
• Strong AI execution: you can ship copy, lists, and follow-up sequences yourself, and Claude or GPT is tightly integrated into your workflows.
• Experimentation fluency: you know how to size a bet, set success criteria, and turn a one-off activation into a durable playbook. You raise the bar when it isn't set high enough.
• Strong analytical instincts: you're comfortable in Salesforce and a BI tool, can interrogate a pipeline funnel, and know which metrics to trust and which to question.
• Sales partnership chops: you've worked shoulder-to-shoulder with AEs and sales leadership, and you know how to drive account targeting and follow-through without burning cycles.
• Systems thinking: you distinguish between proven plays worth scaling and experimental swings worth testing, and you know how to sequence both across a calendar.
• Hands-on leadership: you set strategy and you also build the run-of-show yourself.

Base Pay Range 115600 - 160000 USD