Field Marketing Analyst Intern
Red Bull
Field Marketing Analyst Intern
Red Bull
Manufactures and markets energy drinks
KPI Monitoring & Reporting
Monitor and track key performance indicators (KPIs) across Field Marketing activities.
Consolidate data from different regions and prepare regular reports to be shared with the Head of Field Marketing, Field Marketing Managers (FMMs), and Field Marketing Specialists (FMSs).
Analyze the performance of Red Bull owned events, supported events, and consumer activations.
Identify trends, best practices, performance gaps, and improvement opportunities.
Consumer Activations Analysis
Support the evaluation of the effectiveness of consumer occasions and field activations across the country.
Develop dashboards, scorecards, and presentations to support business decision-making.
Analyze ROI and assess the impact of activities on key business and brand performance indicators.
Market & Consumer Insights
Gather insights from Field Marketing Managers, Student Marketeers, and local stakeholders.
Support benchmarking activities and competitive analysis.
Identify emerging opportunities related to consumer trends, communities, and youth culture.
Process Optimization
Assist in the management of contracts, insurance documentation, and other documents required for event execution.
Contribute to the standardization of reporting tools, templates, and performance tracking processes.
Improve the quality, speed, and consistency of data collection and reporting at a national level.
Support the implementation of new measurement frameworks and analytical methodologies
University degree or ongoing studies in Economics, Marketing, Data Analytics, Business Administration, or a related field.
Interest in marketing, consumer behaviour and data analysis.
Advanced Excel and PowerPoint skills.
Familiarity with dashboards, reporting tools, and KPI analysis.
Ability to synthesize complex information and turn data into compelling insights.
Fluent in English.
Strong attention to detail, curiosity, and a proactive attitude.
Monthly internship allowance: €800 + meal vouchers
Red Bull S.r.l. promuove le pari opportunità in ottemperanza al Decreto Legislativo n. 96/2026, emanato in attuazione della Direttiva europea 2023/970 in materia di trasparenza retributiva e rafforzamento del principio di parità retributiva di genere. Accogliamo qualsiasi candidatura, senza distinzione di età, genere, disabilità, orientamento sessuale, religione o etnia.
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
Explore more opportunities at Red Bull