Full-Time
Associate Technical Designer
Southern Tide
201-500 employees
Designs classic coastal apparel and accessories
No salary listed
No H1B Sponsorship
Greenville, SC, USA
In Person
This is an in-office role in downtown Greenville; relocation to Greenville may be required.
 Product & Experience Design (1) |
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- Candidates must have experience in technical design.
- Candidates must live in Greenville, South Carolina, or be willing to relocate there.
- Measure and check construction details on initial samples, salesman samples, and pre-production samples.
- Ensure that fit and construction details are communicated to manufacturers in technical packs.
- Develop product specifications as needed.
- Order required sew-by samples.
- Work with design to create new silhouettes each season.
- Create and maintain fit requests for new styles each season, ensure samples are received, and send feedback to manufacturers.
- Review garments with designers, identify problem areas, and suggest and execute fit adjustments to resolve fit problems.
- Create and maintain pre-production requests and samples each season, and ensure pre-production samples measure to approved specifications.
- Communicate fit changes and approvals to manufacturers, request revised samples when necessary, and update records accordingly.
- Identify ways to make the fit process more efficient and share ideas and recommendations with the team.
- Communicate with cross-functional teams about fit questions.
- Improve the fit of current styles by streamlining fit across all categories.
Southern Tide creates classic, authentic apparel for the coastal lifestyle, including men’s, women’s, and kids’ clothing and accessories. Its products emphasize quality in materials, finish, fit, and function, beginning with the Skipjack polo and expanding to a full collection. The company differentiates itself through a coastal heritage aesthetic and a commitment to durable, well-made pieces rather than trend-driven fashion. The goal is to let people express a Southern-inspired, outdoor-loving mindset wherever they live, with clothing built for everyday wear.
Company Size
201-500
Company Stage
Acquired
Total Funding
$85M
Headquarters
Greenville, South Carolina
Founded
2006
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Simplify's Take
What believers are saying
- February 2026 anniversary drops with Katie Bolt refreshed the brand and drove attention.
- Southern Tide expanded experiential partnerships with The Dunlin through Labor Day 2026.
- The Southlake store and Texas entry broaden geographic reach beyond the Southeast.
What critics are saying
- Oxford said fiscal 2026 brings no net new Southern Tide retail locations.
- Southern Tide depends on fashion collaborations; missed trends quickly weaken product relevance.
- If golf and coastal lifestyle demand soften, flagship differentiation fades against larger apparel rivals.
What makes Southern Tide unique
- Oxford-backed Southern Tide owns a recognizable coastal lifestyle niche since 2016 acquisition.
- The 2026 twentieth-anniversary artist series reinforces heritage, local roots, and limited-edition storytelling.
- New Greenville Borden Building headquarters and active store network support brand control and experience.
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Benefits
Health Insurance
Wellness Program
Paid Vacation
401(k) Retirement Plan
401(k) Company Match
Employee Discounts
Tuition Reimbursement
Growth & Insights and Company News
6 month growth
↑ 13%1 year growth
↑ 13%2 year growth
↑ 13%Southern Tide partners with The Dunlin to launch the Coastal Explorer Passport experience. Johns Island, S.C. - May 2026 - Southern Tide is proud to partner with The Dunlin, Auberge Collection, to introduce the Coastal Explorer Passport - a family-friendly experience designed to inspire young guests to discover the natural beauty, wildlife, and traditions that define Kiawah River and the Lowcountry lifestyle. Available now through Labor Day Weekend, the Coastal Explorer Passport invites families staying at The Dunlin to explore the property through games, scavenger hunts, and creative challenges inspired by outdoor adventure and coastal heritage. Upon check-in, young guests will receive a complimentary custom Southern Tide hat and their Passport. The experience reflects the shared values of Southern Tide and The Dunlin - encouraging families to slow down, spend time outdoors, and create meaningful memories together along the South Carolina coast. "Southern Tide was founded on a passion for coastal living and creating meaningful moments outdoors," said Chris Rawls, Director of Brand Marketing at Southern Tide. "Partnering with The Dunlin to bring the Coastal Explorer Passport to life felt like a natural extension of both brands - inspiring families to explore the Lowcountry and embrace the spirit of adventure that defines this region." In addition to the Coastal Explorer Passport, guests can experience additional Southern Tide touchpoints throughout the summer season, including custom performance long-sleeve shirts for private charter fishing excursions and Father's Day weekend activations such as the Southern Tide Blazer Bar and poolside gourmet shaved ice pop-ups. Together, Southern Tide and The Dunlin aim to create an elevated, yet approachable family experience rooted in exploration, connection, and Lowcountry tradition.
Coastal lifestyle brand Southern Tide is open in Southlake Town Square.
Southern Tide will move its headquarters into the iconic Borden building in Greenville.
Southern Tide will move its headquarters in the fall of 2024 to the historic Borden Building on West Washington Street in downtown Greenville.
The prints have always been a perfect combination with summer’s more laidback, casual dressing, so it’s welcome news that coastal lifestyle brand Southern Tide has partnered with Lilly Pulitzer to launch a men’s and youth capsule collection, creating some brand new prints* that are sure to become icons in their own right.