Full-Time
Senior Product Marketing Manager
Posted on 5/28/2025
Altium
501-1,000 employees
Cloud-based PCB design and collaboration platform
Compensation Overview
$163.6k - $191.3k/yr
La Jolla, San Diego, CA, USA
In Person
 Growth & Marketing (1) |
|---|
- 7+ years in B2B product marketing, preferably in the electronics, semiconductors, or embedded systems industries
- Proven experience driving product narratives, crafting differentiated positioning, and building content that connects technical depth with business value
- Strong background in influencing product strategy, ideally with prior exposure to roadmap planning or product management
- Excellent written and verbal communication skills—able to articulate complex ideas in a clear, confident, and persuasive way
- Experience working in cloud-based platforms in the electronics space
- Bachelor's degree in engineering, business, or a related technical field; advanced degrees or MBA are a plus
- As a Senior Product Marketing Manager, you’ll play a cross-functional role in defining and communicating the value of Altium’s portfolio.
- You’ll work across teams including Product and Sales to ensure that our products not only solve real customer problems but are positioned for maximum market impact.
- Craft compelling narratives that translate complex product capabilities into customer value—tailored to different personas, industries, and stages of digital maturity
- Define and evolve core messaging, positioning, and go-to-market strategies for our solutions
- Lead the creation of customer-facing content (presentations, videos, website copy, solution briefs, competitive battlecards, etc.) that supports awareness, adoption, and demand generation
- Partner with Brand and Content teams to deliver high-impact campaigns and launches
- Act as the voice of the customer—bringing market insights, competitive intelligence, and buyer feedback into the product development process
- Work closely with Product Management to influence priorities and roadmap decisions based on strategic market opportunities
- Define use-case driven value propositions, tiered offerings, and product packaging strategies
- Collaborate with Sales Enablement to develop materials that empower the field (playbooks, objection handling, solution sheets, etc.)
- Support customer and partner engagements, including early access programs, advisory boards, and events
- Represent product marketing in internal planning and executive discussions
- Advanced degrees or MBA are a plus
Altium provides electronic design automation (EDA) software for designing printed circuit boards (PCBs). Its Altium 365 platform enables real-time collaboration and centralized data management for PCB projects. The cloud-based system lets teams edit schematics and layouts, manage bills of materials, and track revisions with changes synchronized across regions. Altium’s licensing options include subscriptions and perpetual licenses with maintenance, and its focus on integrated libraries and tools helps teams scale from individuals to large organizations across electronics, automotive, and aerospace.
Company Size
501-1,000
Company Stage
IPO
Headquarters
San Diego, California
Founded
1985
Simplify's Take
What believers are saying
- PTC Onshape integration synchronizes ECAD-MCAD designs, accelerating product development in 2026.
- Part Analytics acquisition on January 21, 2025, enhances component intelligence and sourcing.
- Don Cantow's January 1, 2026, appointment drives enterprise partnerships with 30+ years experience.
What critics are saying
- Renesas ownership prioritizes its chips, eroding Altium's neutral market share by November 2026.
- Siemens' $10B Altair acquisition bundles superior AI simulation, capturing enterprise contracts in 2027.
- PTC Onshape integration bypasses Altium collaboration, slashing subscriptions by May 2027.
What makes Altium unique
- Altium Discover, Develop, and Agile unify PCB design, collaboration, and manufacturing in cloud platforms.
- Altium 365 enables real-time stakeholder collaboration across electronics project lifecycles.
- Renesas 365 integrates Altium with Renesas semiconductors for streamlined system development.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
401(k) Company Match
Paid Holidays
Paid Vacation
Paid Sick Leave
Parental Leave
Flexible Work Hours
Phone/Internet Stipend
Employee Discounts
Company News
Don Cantow appointed as General Manager of Altium. SAN DIEGO - (BUSINESS WIRE) - #Altium - Altium, a global leader in electronics design systems, today announced the appointment of Don Cantow as General Manager of Altium, effective January 1, 2026. In his role as General Manager, Mr. Cantow will be central to accelerating Altium's adoption as an industry platform, while safeguarding its openness and accessibility across the global electronics ecosystem, spanning semiconductor companies and the broader EDA and ECAD community. Following the acquisition of Altium by Renesas Electronics Corporation ("Renesas", TSE: 6723) in 2024, the company has been advancing a bold strategy to accelerate the digitalization of the electronics industry. Altium has evolved into a platform-first business, extending its electronic design software, Altium Designer, and its cloud-based collaboration platform, Altium 365, with electronics system design and lifecycle management capabilities to support the development of software-defined products. Altium remains a wholly owned subsidiary of Renesas and will continue to operate under its existing legal entity. Mr. Cantow will report to Aram Mirkazemi, Senior Vice President and General Manager of Renesas Software & Digitalization Product Group. "Altium has a long-held vision of becoming an industry platform that connects the entire electronics ecosystem - large and small - around a common digital backbone," said Aram Mirkazemi, Senior Vice President, Software & Digitalization at Renesas. "Don is uniquely prepared to advance that vision. His breadth of industry experience and his strength in strategic partnership are exactly what is required to drive broad industry adoption and take Altium into its next phase." Mr. Cantow brings more than 30 years of leadership experience in the electronics industry. He spent over two decades at Mentor Graphics, where he held senior roles during the company's growth into a global, enterprise-scale leader, leading worldwide enterprise engagements and strategic customer relationships. He also held key strategic sales and marketing roles at Texas Instruments, gaining direct experience within the semiconductor industry. Over the past eight years at Altium, he has played a central role in building the company's enterprise business and strategic partnerships. "I am honored to take on this role as General Manager of Altium at such a pivotal moment for Altium and the Electronic Industry," said Mr. Cantow. "The convergence of electronic design, cloud platforms, and semiconductor innovation creates a unique opportunity to redefine how the industry designs and delivers products. It also provides a unique opportunity to modernize how the industry engages - and to accelerate engagement to match the pace of innovation. I look forward to working with our customers and partners to realize that vision." Mr. Cantow holds a Bachelor of Science in Computer Engineering from the University of Connecticut and has completed executive education programs at MIT Sloan School of Management and Columbia Business School. About Altium Altium Limited, a part of the Renesas Group and headquartered in San Diego, California, is a global software company accelerating the pace of electronics innovation. Altium delivers digital solutions that maximize productivity in electronics design, connect all stakeholders throughout the creation process, provide seamless access to component sources and intelligence, and manage the entire electronics lifecycle. The Altium ecosystem speeds the realization of electronics-based products across multiple industries and every size company. Learn more at altium.com. Follow The AI Journal Ltd. on LinkedIn, Facebook, X, YouTube, and Instagram. Altium/Renesas PR Contact: [email protected] or [email protected]
Altium is excited to announce the launch of three new, platform-based solutions designed to transform how electronics products are designed, built, and delivered: Altium Discover, Altium Develop, and Altium Agile.
Altium is a multinational software corporation headquartered in San Diego, California, that focuses on electronics design systems for 3D PCB design and embedded system development. The company has acquired Ciiva, a Swiss start-up with a cloud-based electronic component management system.
TOKYO, Japan and SAN DIEGO, Calif., March 6, 2025 | Renesas Electronics Corporation (TSE:6723), a premier supplier of advanced semiconductor solutions, and Altium, a global leader in electronics design software, proudly announce the introduction of Renesas 365, Powered by Altium, a first-of-its-kind industry solution designed to streamline electronics system development from silicon selection to system lifecycle management.
Today at Embedded World in Nuremburg, Germany, Altium, a global leader in PCB design software, launched a new cloud-based application that redefines the way that printed circuit board designs are shared between designers, part suppliers, and manufacturers.