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Hearst

Global media and information services conglomerate

Account Executive

Account ExecutiveUpdated on Nov 13
Full-timeDallas, TX, USA

About the Job

Requirements

  • At least 2 years of business-to-business outside sales experience in advertising or media, with demonstrated success acquiring new business and exceeding revenue goals.
  • Experience using Salesforce, Excel, and PowerPoint, and the ability to use other required sales tools.
  • Ability to build and maintain customer relationships through frequent face-to-face interactions.
  • Frequent travel throughout the assigned sales territory, potentially involving multiple client visits per day, travel beyond a limited geographic radius, and occasional overnight stays.
  • Regular use of a personal vehicle to visit customers, with a valid driver's license, acceptable driving record, and reliable transportation.
  • Ability to drive for extended periods; sit, stand, and walk and move between customer locations throughout the workday; enter and exit a vehicle multiple times daily; and transport sales materials, presentation equipment, and promotional items weighing up to 20 pounds.

Responsibilities

  • Develop and manage a sales pipeline and build new business relationships with local advertisers throughout the Dallas area.
  • Work with customers to promote advertising solutions suited to their marketing needs and coordinate with other departments to meet customer expectations.
  • Use AI-powered software throughout the sales cycle, including prospecting, planning, presenting, and closing deals.
  • Call on local small and medium-sized businesses to present digital media advertising products, including social media, display, video, programmatic, search engine optimization, search engine marketing, and traditional advertising.
  • Generate new leads through cold calling, networking, prospecting, and monitoring new businesses opening in the area; own the sales cycle and coordinate post-sale support with the account management team.
  • Learn the company's digital and print products and services through initial local and global training and ongoing development.
  • Implement marketing strategies and deliver sales presentations to earn, retain, and increase revenue.
  • Create advertising solutions that address clients' business needs.
  • Recommend new products and promotional opportunities to current clients and handle objections.
  • Conduct regular in-person sales calls and routine client meetings with existing and prospective customers; identify needs, present products and solutions, negotiate agreements, and close sales.
  • Maintain a consistent field presence in the assigned territory and develop business through prospecting, networking, referrals, and in-person visits; respond promptly to customer requests and travel to customer locations as needed.
  • Provide product demonstrations and sales presentations at customer sites, and represent Hearst Newspapers at customer locations, industry events, trade shows, and networking functions.
  • Communicate regularly with clients in person, by telephone, email, and virtual meetings, using face-to-face interaction as the primary relationship-management method.
  • Manage the client pipeline and monthly revenue forecast in Salesforce.com, and use other required sales tools.
  • Report to the office weekly, or as otherwise directed under the company's return-to-office policy, for sales meetings, training, coaching, team collaboration, and business planning.

Desired Qualifications

  • A BA or BS degree in Advertising, Marketing, or Communications is a plus, or equivalent experience.

About the Company

Hearst

Global media and information services conglomerate

Hearst is a global, diversified media, information, and services group with magazines, newspapers, TV and radio stations, and business information brands. It earns revenue from advertising, subscriptions, and the sale of information services across its media brands, including Fitch Ratings. Its products span consumer magazines (Cosmopolitan, ELLE, Esquire, Men's Health), TV and radio broadcasting, and data services for automotive, medical, and financial industries. Its goal is to be a leading worldwide provider of trusted media content and data-driven information services for individuals and large businesses.

Company size
5,001-10,000
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
1887

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