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TEGNA

Local news broadcaster with multiple stations

Local Sales Manager

Account ExecutiveConfirmed live in the last 24 hours
Full-timeWashington, DC, USAIn-person

About the Job

Requirements

  • A minimum of 2 years of sales management experience.
  • A track record of successfully achieving or exceeding sales goals in the broadcast television industry within fast-changing, dynamic environments, spanning marketing solutions from linear television to digital, including over-the-top (OTT).
  • Demonstrated ability to develop teams with strong sales and customer service skills.
  • Ability to develop recommendations for senior management and execute strategic plans.
  • Ability to build an inclusive and positive work culture for the sales team.
  • Proficiency with Excel, Word, PowerPoint, Wide Orbit Sales, Salesforce, Wide Orbit Traffic, Wide Orbit Analytics, ComScore, Matrix, Media Monitors, and qualitative data.
  • Ability to handle multiple tasks and projects effectively under deadline pressure.
  • Attention to detail and accuracy.
  • Ability to solve problems effectively.
  • Ability to present and communicate effectively with internal and external customers and partners.

Responsibilities

  • Recruit, retain, and train sales and support talent to sell television and TEGNA's digital products.
  • Lead and develop a team of direct reports consisting of Account Executives and Account Managers, and manage dotted-line reports.
  • Support sales staff through ride-along coaching, participation in client meetings, proposal development, and other aspects of the full sales process.
  • Identify market potential through lead generation and qualification.
  • Develop a sales strategy for the team to reach or exceed station revenue goals.
  • Analyze each account to create and maximize marketing executions for clients, and complete required business activity reports and forecasts.
  • Develop relationships with local clients, manage key local accounts with the team, and ensure high-quality service to all accounts.
  • Review and adjust metrics to monitor sales and market-share changes.
  • Demonstrate understanding of large-scale sports sponsorships, including building budgets, developing go-to-market strategies, and developing key relationships to maximize revenue opportunities.

About the Company

TEGNA

Local news broadcaster with multiple stations

TEGNA provides local news and advertising services. It operates 64 TV stations across 51 U.S. markets and distributes content via web, mobile apps, streaming, and traditional TV. Each station offers live and on-demand news, weather, and sports through Roku and Amazon Fire TV apps. TEGNA produces trusted news content and civic stories, while supporting local businesses with advertising solutions across television, digital, and OTT through Premion. The company differentiates itself by owning top network affiliates in major markets, operating multicast networks (True Crime Network, Twist, Quest), and offering cross-platform local news and targeted advertising to reach local audiences. Its goal is to help communities thrive by delivering truthful reporting and providing sustainable, community-focused media services.

Company size
1,001-5,000
Company stage
IPO
Headquarters
McLean, VA
Founded
2017

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