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Mondelez International

Makes cookies, chocolate, gum and candy worldwide

Senior Manager - PR & Earned Media, Sweets Category

PR & CommunicationsUpdated on Nov 15
Full-timeEast Hanover, NJ, USA

About the Job

Requirements

  • A proven track record driving earned media for consumer or consumer packaged goods brands at scale.
  • Deep relationships with national consumer, lifestyle, food, and digital media.
  • Expertise in organic earned creator strategy, including product seeding, mailer programs, and trend activation that generate authentic conversation.
  • Experience working with public relations agencies and directing day-to-day execution against earned goals.
  • At least 10 years of experience in brand communications, public relations, or earned media.
  • Proficiency with media monitoring and influencer platforms.
  • Experience with brand reputation and crisis communications.
  • A bachelor's degree in Communications, Public Relations, Marketing, or Journalism.

Responsibilities

  • Support and execute annual earned media strategies across press, creators, and cultural moments.
  • Drive authentic earned creator conversation through product seeding, new launch activations, and social trend identification.
  • Partner across the organization to build earned authority across artificial intelligence and large language model-driven search.
  • Partner with leadership to serve as the brands’ first line of defense and maintain 24/7 readiness for emerging reputation risks.
  • Manage day-to-day agency execution, including briefing, reviewing work, and ensuring output ladders to earned goals.
  • Track and report against key performance indicators, including earned media value, share of voice, sentiment, organic creator mentions, and conversion impact.

Desired Qualifications

  • A mix of agency and in-house experience is preferred.
  • Experience with artificial intelligence-powered communications tools, including generative artificial intelligence, sentiment analysis, and predictive media monitoring, is a plus.
  • A background in food, snacking, or consumer packaged goods brand communications is preferred.

About the Company

Mondelez International

Makes cookies, chocolate, gum and candy worldwide

Mondelez International makes snack foods sold in grocery stores, convenience shops and online from North America and Europe to Latin America, Asia and Africa. Its brands include Oreo and Chips Ahoy cookies, Cadbury, Milka and Toblerone chocolate, Trident gum and Halls cough drops. The company runs factories around the world, buys large amounts of cocoa and wheat, and ships finished snacks to retailers and distributors. It earns money by selling these branded snacks at wholesale, and it grows by adding local brands and buying regional bakeries and snack makers. Mondelez took its current name in 2012, when Kraft Foods split off its North American grocery business, and is based in Chicago.

Company size
10,001+
Company stage
IPO
Headquarters
Chicago, IL
Founded
1903

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