Full-Time

Associate Director

Account Management

Confirmed live in the last 24 hours

Influential

Influential

201-500 employees

AI-driven influencer marketing platform for brands

Compensation Overview

$100k - $120k/yr

Senior, Expert

Boston, MA, USA

Must be physically located in Boston

Category
Customer Success
Sales & Account Management
Required Skills
Social Media
Marketing
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • Must be physically located in Boston
  • 7+ years of experience working at an agency, marketing-tech or media start-up
  • Strong background experience developing multi-faceted marketing campaigns including creative, influencers, media, digital and/or social media
  • Experience leveraging data and analytics to influence influencer strategies and campaign plans
  • Exceptional communication, interpersonal, and leadership skills with the ability to thrive in a fast-paced, dynamic environment
  • Experience creating internal and external presentations (keynote and google slides preferred)
  • Strong decision-making, organizational, planning, and problem-solving skills with a proven ability to identify and prioritize critical issues
  • Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
  • Bachelor’s degree or equivalent experience
Responsibilities
  • Develop and lead multi-faceted influencer marketing strategies ranging in budget and complexity for clients across QSR, CPG, Finance, Telecoms and more
  • Work as a strategic partner alongside Client Solution Leads to identify growth opportunities for clients and lead day-to-day execution
  • Thought-leader with deep knowledge of social platforms such as TikTok, YouTube, Snap, Instagram etc
  • Work in close partnership with, and drive synergy between, with internal teams and external partners/agencies regarding client needs and processes
  • Represent the client in the agency by defining the right approach to achieve success/results — anticipate their needs
  • Mentor account managers, helping build a culture of collaboration
  • Navigating challenges within the execution process with ease; proving thoughtful solutions for roadblocks encountered on any given project
  • Building new materials for the use of the account management department and beyond; improving processes for more seamless execution of campaigns
  • Preparing reports and analyzing ad performance relative to campaign objectives; providing optimization recommendations
  • Maintaining in-depth knowledge of ad products and relevant specs, guidelines, and business rules; manage asset delivery timelines
  • Managing the monthly billing reconciliation process with finance
Desired Qualifications
  • Experience working with IAT agency structures
  • Previous managerial experience is a plus

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend (ROAS), rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing deeper insights into campaign performance. Its goal is to enhance marketing strategies for brands through effective influencer partnerships.

Company Size

201-500

Company Stage

N/A

Total Funding

$49.4M

Headquarters

Las Vegas, Nevada

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.
  • AI tools enable scalable, cost-effective content creation for influencers.
  • Partnership with UniComm Media Group expands reach to Hispanic audiences.

What critics are saying

  • Publicis acquisition may shift company culture, affecting client relationships.
  • AI-generated content could disrupt traditional influencer marketing models.
  • Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

What makes Influential unique

  • Influential leverages AI to match brands with over 3.5 million influencers.
  • The platform focuses on advanced metrics like sales lift and ROAS for campaigns.
  • Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

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Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Company News

Investing.com
Sep 19th, 2024
Publicis Groupe acquires Mars United Commerce

In other recent news, Publicis Groupe has announced its definitive agreement to acquire Influential, a leading influencer marketing company.

Business Wire
Jul 26th, 2024
Publicis Groupe to Acquire Influential, Creating World’s Leading Influencer Marketing Solution

Regulatory News: Publicis Groupe [Euronext Paris FR0000130577, CAC 40] has entered into a definitive agreement to acquire Influential, the world’s pre

Evrim Ağacı
Jul 26th, 2024
Publicis Groupe Expands Its Influence With Influential Acquisition

The collaboration aims to integrate Influential's capabilities with Publicis' existing data solutions from Epsilon, allowing clients not just to identify potential influencers but also to create successful campaigns that resonate deeply with targeted audiences.

More About Advertising
Jul 25th, 2024
Publicis bets on 'world's biggest' influencer marketing company

With a network of 3.5m creators, Influential will now team up with Epsilon, the data and marketing group which Publicis bought for £4.4bn in 2019.

MediaPost
Jul 25th, 2024
Publicis To Acquire Influential In Bid To Lead 'ID Driven' Influencer Marketing

Publicis to acquire Influential in bid to lead 'ID driven' influencer marketing.