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Surfshark

VPN service with privacy protection suite

Senior Performance Creative Strategist

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-time€2.4k - €4.2k /mo

About the Job

Requirements

  • Proven experience driving performance through ad creatives.
  • A strong understanding of performance metrics such as click-through rate (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).
  • The ability to think strategically while staying hands-on with concepts, scripts, and creative reviews.
  • Comfort owning decisions and defending creative choices with data.
  • A strong track record of piloting artificial intelligence-driven solutions.

Responsibilities

  • Own the creative strategy for paid channels, aligning messaging and formats with business and performance goals.
  • Turn performance data into clear creative insights, concepts, and testable hypotheses.
  • Lead creative ideation for new campaigns, angles, and formats, including static, video, user-generated content, and native-style ads.
  • Define and prioritize a structured creative testing roadmap across different platforms and funnel stages.
  • Brief, review, and guide designers, video editors, and copywriters to ensure high-quality, on-strategy output.
  • Analyze creative performance to identify scalable patterns in hooks, narratives, visuals, and calls to action.
  • Continuously iterate on winning creatives to extend their lifecycle and improve efficiency.
  • Research competitors, market trends, and platform updates to proactively evolve the creative strategy.

About the Company

Surfshark

VPN service with privacy protection suite

Surfshark focuses on protecting people’s digital lives by offering a range of privacy and security tools centered on a top VPN service. Its core product is a VPN that encrypts internet traffic and hides a user’s IP, helping online privacy and access to geo-restricted content. Beyond the VPN, Surfshark also develops Antivirus, Alert (data-leak detection), a private search tool (Search), Incogni, Dedicated IP, and Alt-ID, creating a bundled security suite. The company differentiates itself by providing a human-centered privacy approach and a multi-product security bundle, not just a VPN, to address broader online threats. It aims to make privacy protection easy and accessible for millions of users across 100+ countries, continually expanding its product lineup and global presence to secure digital lives across devices and platforms.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Vilnius, Lithuania
Founded
2018

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