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Varsity Brands

Operates cheerleading camps, apparel, and competitions

Field Sales Professional

Field SalesUpdated on Nov 10
Full-timeMcKeesport, PA, USAHybrid

About the Job

Requirements

  • Three or more years of business-to-business outside sales experience, preferably in sporting goods, or a coaching or sports-related background.
  • An associate’s degree or equivalent work experience is required; a bachelor’s degree is preferred.
  • A reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record are required.
  • Proficiency in Microsoft Word, Excel, PowerPoint, and customer relationship management software at an intermediate level is required.
  • Ability to maintain a distraction-free home office is required.
  • Ability to manage tasks, projects, and responsibilities independently; solve problems; organize and multitask; prioritize work; and manage time to meet deadlines is required.
  • Strong verbal and written communication abilities are required.

Responsibilities

  • Provide consultative customer service to coaches across the assigned territory.
  • Generate revenue and meet sales and growth targets.
  • Develop and qualify leads in the territory through cold calling and lead-generation campaigns.
  • Use the company’s customer relationship management tools for prospecting, account management, and activity tracking.
  • Increase sales in existing accounts by selling across sports and levels.
  • Use data-driven business intelligence about prospects to identify trends and opportunities.
  • Manage the account list and travel within the assigned territory.
  • Support schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs through full-cycle sales execution, including prospecting, lead generation, account management, and post-sale service.
  • Identify growth opportunities, expand multi-sport penetration in existing accounts, and build a pipeline of new business.
  • Engage with clients in person, manage relationships, and uphold ethical standards.

Desired Qualifications

  • Sporting goods industry experience is preferred.
  • A bachelor’s degree is preferred.

About the Company

Varsity Brands

Operates cheerleading camps, apparel, and competitions

Varsity Brands coordinates the school experience through three main streams: training camps for cheerleaders, a uniform and apparel business, and national cheerleading and student-sports competitions. Camps train teams, uniforms and gear are sold to schools, and competitions are organized and historically broadcast on networks like ESPN, tying training, gear, and events together. The company distinguishes itself by offering an integrated suite—camps, equipment, apparel, and events—supported by a distribution network and publishing through its affiliated brands. Its goal is to be the leading partner for student activity programs in schools, providing comprehensive services and events on a national scale.

Company size
5,001-10,000
Company stage
Acquired
Total funding
$4.8B
Headquarters
Memphis, TN
Founded
1974

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