Media Buying Team Lead - Meta Ads

We are currently looking for a Media Buying Team Lead (Meta Ads) to join Inspirio, a project focused on the fast launch, development, and scaling of mobile applications.

Inspirio by the numbers:

• 20+ applications in finance, health, wellness, and utility niches
• 5M+ downloads of our products
• 3x growth in active users over the past 12 months
• 35 core team members and a network of external partners

Your focus will include:

• Develop and execute the Meta Ads acquisition strategy for mobile apps and web landing pages.
• Own Meta Ads budget planning and forecasting, including quarter / monthly spend, revenue and profitability targets.
• Own traffic volume, profitability and overall performance of the Meta Ads channel.
• Plan, launch, optimize and scale advertising campaigns.
• Set up and maintain tracking, attribution and data flow between Meta, apps, web landing pages and affiliate platforms.
• Analyze campaign performance, identify growth opportunities and turn insights into actionable hypotheses and tests.
• Develop and optimize acquisition funnels to improve conversion rates and unit economics.
• Build and operationalize a scalable creative marketing process, establishing a consistent flow of creative production, testing, analysis, iteration and scaling of winning concepts in collaboration with the Design team.
• Build and develop the Meta Ads team, including hiring, onboarding, mentoring and performance management.
• Establish efficient processes, workflows and performance standards for the media buying function.
• Collaborate with ASO, Developers, Design and Affiliate teams to drive overall acquisition performance.
• Stay up to date with Meta Ads platform changes, policies and industry trends, and adapt the acquisition strategy accordingly.

You’re our ideal candidate if you:

• 4+ years of hands-on Meta Ads experience, including 1+ year in a senior/leadership role.
• Experience building and managing a media buying team from scratch, including processes, performance standards and team development.
• Experience with budget allocation across GEOs, products, campaigns and acquisition funnels based on performance and business priorities.
• Experience with acquisition across iOS and Android apps and web landing pages.
• Proven track record of scaling ad budgets while maintaining target profitability.
• Strong expertise in Meta Ads campaign setup, optimization, testing and scaling.
• Solid understanding of tracking, attribution, and managing Meta Business infrastructure, including Meta Pixel, CAPI, events, postbacks, third-party integrations, multiple ad accounts, pixels/datasets, domains and account health.
• Experience with full-funnel performance analysis across ads, landing pages, apps and partner conversions.
• Proficiency in creative strategy and performance-driven creative testing, including creative testing frameworks, hypothesis development, angles, hooks, UGC, static and video formats, creative fatigue, winner iteration, testing velocity and creative analytics.
• Strong analytical thinking, ownership and commercial mindset.

Will be a plus:

• Experience working with challenging verticals - FinTech, affiliate or lead generation.
• Experience with other paid acquisition channels - Google Ads, TikTok Ads, native advertising.

What to expect in our hiring process:

• Step 1. Pre-screen.
• Step 2. Interview.
• Step 3. Technical interview.
• Step 4. Test assignment.
• Step 5. Final interview.
• Step 6. Reference check.
• Step 7.  Job Offer.

What you’ll get from working with us:

• A fast-paced, dynamic environment with daily challenges and opportunities for professional growth.
• Strong manager support and trust — no micromanagement.
• Learning & development: compensation for external courses, conferences, corporate library, mentorship (especially for juniors and career switchers), and many other opportunities.
• Remote work and flexible schedule — plan your day independently while considering team interaction hours.
• Option to work from the Kyiv office, Lviv or Warsaw coworking.
• 28 working days of paid vacation per year, up to 30 sick leave days with medical confirmation, plus all public holidays observed.
• Medical insurance and compensation for sessions with a psychologist.
• Ukrainian Victory Support program and other important social initiatives.
• We celebrate important moments together — we give gifts for special occasions in your life and career.
• Quarterly team buildings (online or offline).

About Inspirio:Inspirio is a team operating at the fast pace of the mobile products market. We thrive on dynamics, launching new solutions, testing hypotheses, and seeing real results.

If you feel the same drive, send us your CV and join Inspirio — a team where inspiration turns into results.