R

Richmond American Homes

Residential homebuilder constructing new homes nationwide

Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeCorona, CA, USA

About the Job

Requirements

  • A bachelor's degree in Marketing, Communications, Business, or a related field is required.
  • A minimum of 5 years of relevant professional experience, or equivalent experience of 9–11 years, is required.
  • Candidates must maintain a valid driver's license, personal vehicle, and automobile insurance meeting company coverage requirements; proof of insurance is required before employment.
  • Candidates must be able to travel between communities, sales centers, and office locations.
  • Candidates must be able to stand or walk for extended periods during community visits or events.
  • Candidates must be able to lift and transport marketing materials, typically up to 20–30 lbs.
  • Candidates must be able to work indoors and outdoors in varying weather conditions during field visits.
  • Candidates must be able to sit for extended periods when working at a computer or reviewing materials.
  • Strong understanding of field and regional marketing principles, including advertising, digital marketing, and brand management.
  • Ability to work independently and manage multiple priorities across communities and projects.
  • Strong project management and organizational skills.
  • Strong communication and stakeholder management abilities.
  • Ability to analyze market data and translate insights into actionable strategies.
  • Knowledge of MLS listings, digital homebuying behavior, and real estate marketing best practices.
  • Proficiency with marketing tools and platforms, including customer relationship management (CRM), content management systems (CMS), and analytics tools.
  • Creative problem-solving ability and sound judgment in fast-paced environments.
  • Strong attention to detail and quality control.
  • Ability to guide, coach, or mentor team members.

Responsibilities

  • Lead the development and execution of comprehensive divisional marketing strategies that support community performance, sales objectives, and long-term brand positioning.
  • Serve as a strategic marketing partner to divisional sales leadership, translating business goals and market dynamics into integrated marketing plans.
  • Oversee complex community launches across multiple communities or phases, ensuring consistency, quality, and on-time execution across all marketing touchpoints.
  • Direct and optimize relationships with agencies, vendors, and creative partners to deliver high-impact marketing programs.
  • Analyze market trends, competitive activity, and campaign performance to provide strategic recommendations and continuous improvement.
  • Review and approve marketing campaigns, digital content, and collateral to ensure accuracy, brand alignment, and regulatory compliance.
  • Manage divisional marketing budgets, forecasts, and performance metrics, ensuring effective use of resources and measurable return on investment.
  • Collaborate with corporate marketing teams to adapt national initiatives to divisional market needs and identify opportunities for innovation.
  • Provide leadership, coaching, and subject-matter guidance to marketing team members and cross-functional partners.
  • Influence marketing best practices and processes across the division through expertise and operational leadership.
  • Travel regularly within the division and work at office environments and field locations such as community sites, sales centers, and model homes.
  • Occasionally work evenings or weekends to support events, launches, or urgent project needs.

Desired Qualifications

  • Experience in homebuilding, real estate development, property management, or a related industry.
  • Experience managing multi-channel marketing programs across multiple locations or regions.

About the Company

Richmond American Homes

Residential homebuilder constructing new homes nationwide

Richmond American Homes builds residential homes across the United States and operates affiliated mortgage, title, and insurance companies. Its main product is new homes for families, along with financing, title, and insurance services that help buyers complete a home purchase. The company designs and builds homes, works with buyers through the construction and closing process, and offers financial and closing services via its affiliated businesses. It differentiates itself with a long track record of more than four decades, a large team of employees (over 1,500) who emphasize quality and customer service, and a mission-focused culture that aims to help families achieve homeownership while balancing work and life. The goal is to make the dream of homeownership a reality for families nationwide by delivering quality homes and coordinating financing and closing services through its own network.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Denver, CO
Founded
1972

Recently Posted Jobs

Explore more opportunities at Richmond American Homes

See more jobs