Founding Senior Product Marketing Manager

About Hyphenate

Hyphenate is the autonomous finance platform for the office of the CFO. Our Audit-Ready Agents™ run finance work end to end: revenue recognition, cash, the close, multi-entity reporting, and more. Hyphenate layers on top of the existing systems of record; the ERP stays and Hyphenate becomes the system of action. The platform learns how each company runs finance and gets sharper over time. No prompts to write, no rules to configure, no rip-and-replace.

We were founded in New York in 2024 by Ramnandan Krishnamurthy (CEO) and Ajay Krishna Amudan (CTO), who previously led finance transformations at Microsoft for companies like Coca-Cola and Walmart. We're backed by tier 1 investors and growing fast — 30+ customers across software, manufacturing, construction, and consumer goods, with agents operating across hundreds of entities and millions of transactions daily, and 35x revenue growth in the nine months since our seed round.

The role

We sell to CFOs, VPs of Finance, and controllers — one of the most skeptical, technically fluent buying audiences in software. Winning their trust takes marketing that actually understands how the office of the CFO runs: revenue recognition, cash operations, the close, consolidation, and what "audit-ready" really demands.

You'll be our founding product marketer, reporting to our Head of Marketing and working closely with the founders and our in-house accounting experts. You'll own two things end to end:

• Customer-facing product marketing. The positioning and messaging our buyers actually touch — product narratives, launches, sales materials, competitive content, customer stories. You're the voice of the buyer inside the company and the voice of the product outside it.

• The content roadmap. Strategy, editorial calendar, and quality bar — executed through a stable of contractors you recruit and manage. You're the editor-in-chief; you don't have to personally write every word, but everything ships through you.

What you'll do

• Own the customer-facing layer of positioning and messaging: figure out how the same module gets described differently to a tech buyer versus a CPG buyer, then pressure-test that story in real conversations with finance leaders.

• Run market and buyer research: personas, buyer journey, and competitive and category intelligence that feed both our messaging and the product roadmap.

• Run product launches end-to-end: narrative, assets, enablement, distribution.

• Build the content engine from zero: editorial roadmap, contractor sourcing and management, briefs, editing, publishing cadence.

• Amplify our accounting experts and founders: sit with the practitioners on our team, pull out what they know, and turn it into content the profession respects — so every piece carries real credibility, not generic AI-generated takes.

• Own competitive: comparison pages, battlecards, win/loss learnings fed back into messaging.

• Clarify how we talk about pricing and packaging: we charge for outcomes, not seats, and the pricing model itself is already in motion internally. Your job is to pressure-test the naming and the story so it's crisp when it reaches a buyer, not to build the model from scratch.

• Turn customer results into proof: case studies with hard numbers.

• Build our review-site presence: partner with our customer-facing team to get happy customers onto G2 and peers, and put those reviews to work in the funnel.

• Own sales enablement so every deal conversation reflects the sharpest version of our story.

You might be a great fit if

• You have roughly 5–7 years in B2B SaaS marketing with real product marketing ownership — positioning, launches, and enablement you can walk us through and defend.

• You're an exceptional writer and a sharper editor — you can take a contractor's B-minus draft or an accountant's brain-dump and ship an A+.

• You've built from the ground up — a founding/first-marketer role, a new function, or a 0→1 product line — and you want complete ownership, not a lane.

• You can sit with a CPA for an hour and come out with something the profession would actually read. You find technical domains energizing, not intimidating.

• You manage yourself: at seed stage there's no playbook, no brief, and no one to escalate to.

• You're in New York and excited to build in person, five days a week.

A big plus (tell us if this is you)

Our product is deeply technical accounting and finance. Product marketing craft comes first — but direct domain experience is highly preferred and will set your application apart:

• You're a CPA, or spent time in audit, controllership, or FP&A before moving into marketing.

• You've done product marketing or content for accounting or finance software, or for the fintech stack around the CFO.

• You've sold to or marketed to finance leaders and can speak their language on day one.

Location

New York City, NY

How we'll interview

A screening interview assessing your product marketing expertise, an interview with the hiring manager, a working session with one of our product leads followed by a take-home case study, presenting the case study to our leadership team, and a final conversation with our CEO. We move fast and tell you where you stand at every step.