Senior Marketing Manager - Brand & Commercial Strategy, Breville, Sistema

Job ID: 19619 

Alternate Locations: United Kingdom-England-Manchester; United Kingdom-England-Cheadle; United Kingdom-England-London 

Senior Marketing Manager (Brand & Commercial Strategy) – Breville, Sistema

Location: Manchester area (Cheadle) or London (Hammersmith)

Reports to: Head of Marketing UK&I

Contract type: Permanent

Your Role & Team in a Nutshell

As a Senior Marketing Manager, you will lead the local growth plans for Breville, Crockpot and Sistema brands within our Home Appliances category in the United Kingdom & Ireland, turning global and regional direction into focused local choices. You will shape portfolio, channel and customer priorities, lead consumer and retail activation, guide innovation launches and ensure investment delivers measurable commercial value. Working closely with Sales, Finance, Category Management, Demand Planning and regional marketing teams, you will bring evidence, clarity and momentum to decisions. You will also coach and develop a team of three people, creating an environment where people can perform, develop and take ownership.

We will help you achieve your goals and develop by providing regular feedback and access to online training courses.

Your Key Responsibilities:

• Set the growth plan. Translate consumer, category, channel and customer insight into clear objectives for sales, market share, penetration, trial, purchase frequency, distribution and availability. 

• Shape portfolio priorities. Choose the brands, products and innovations to prioritise by channel and customer, then build practical local brand and launch plans. 

• Lead consumer and retail activation. Set activation objectives and briefs across media, digital, content, public relations and influencer activity, while developing shopper marketing, promotions, retailer media and in-store plans with Sales and Category Management. 

• Partner with customers through Sales. Support customer meetings, product sell-ins and joint business plans, presenting clear marketing recommendations while Sales retains accountability for the customer relationship and commercial negotiation. 

• Guide pricing and promotion decisions. Work with Sales and Finance on price positioning, price-pack choices, promotional objectives, investment assumptions and forecasts, assessing the effect on volume, revenue, mix and margin. 

• Turn data into decisions. Analyse point-of-sale, sales, market, customer, pricing and promotional data. Track results against agreed measures and use the findings to improve future plans. 

• Own investment effectiveness. Manage the advertising and promotion budget, allocate investment across brands, channels, customers, promotions and innovation, and evaluate return on investment. 

• Track launches and performance. Set launch targets and review distribution, sales contribution, rate of sale, trial and repeat purchase, using the learning to refine portfolio and investment choices. 

• Lead through influence. Align global, regional and local teams, communicate recommendations to senior stakeholders and customers, and coach your team to deliver with confidence and accountability.

What Success Looks Like 

• Delivery of agreed net sales, profit and market-share objectives. 

• Progress in penetration, trial, purchase frequency, distribution and availability. 

• Stronger performance across priority brands, products, channels and customers. 

• Customer plans, retail activations, promotions and launches meeting their agreed commercial and brand objectives. 

• Advertising and promotion investment delivered within budget and against agreed return expectations. 

• A capable, engaged team with clear objectives and strong collaboration across functions.

What You’ll Need

Minimum:

• Demonstrated progressive marketing experience, ideally in consumer goods, with responsibility for a brand, portfolio or business. 

• Strong understanding of consumer, category, channel and customer insight, with the ability to identify growth opportunities and set objectives for share, penetration, trial, purchase frequency and distribution. 

• Proven experience in consumer and trade activation, including shopper marketing, customer-specific retail activation, promotional planning and channel marketing. 

• Strong financial and commercial judgement, including managing advertising and promotion budgets and evaluating return on investment, promotional economics, sales, mix and margin. 

• Advanced numerical, data-manipulation and performance-measurement skills, with evidence of analysing point-of-sale, sales, market, customer, pricing and promotional data and turning insight into clear decisions.

Your advantage:

• Experience setting portfolio priorities by channel and customer and developing local brand, innovation and launch plans. 

• A strong record of partnering with Sales on customer plans, customer meetings, product sell-ins and JBPs (joint business plans). 

• Ability to influence senior stakeholders and work effectively across global, regional and local teams in a complex organisation. 

• Clear, persuasive communication and presentation skills, with the confidence to explain marketing plans and recommendations to internal teams and customers. 

• A collaborative leadership style that helps people develop, contribute and succeed.

What You Gain

Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.

Join us and benefit from:

• Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
• Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
• Bravo – our global recognition programme where teammates can recognise each other and exceptional work is rewarded
• Employee Referral Program – an opportunity to get a bonus
• Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well-being at work and beyond
• Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
• Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work
• Access to Employee Resource Groups that foster an inclusive culture
• Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership

Are you interested?

If so, please click on “Apply Now” on this site and upload your CV.

If your application is shortlisted, our recruiter will invite you for an initial MS Teams interview.

By submitting your CV you acknowledge having read Newell Brands’ Privacy Statement for Job Applicants available at https://privacy.newellbrands.com/job-applicant/If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV/motivation letter.

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