Full-Time
Senior Demand Generation Manager
Posted on 5/14/2024
Bellhops
201-500 employees
Modern moving services with customizable plans
Senior, Expert
Remote in USA
- Deep background in lead generation, lead nurture, and marketing automation in order to drive conversion and revenue. Past experience hands-on implementation with email and SMS marketing
- Experience overseeing or managing paid media budgets of $250K/mo or higher
- Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
- Analytical skills - proficiency in Excel (Google Sheets), Powerpoint (Google Slides)
- Experience creating landing pages for lead magnets, sales pages, or another conversion-driven website asset, with experience AB testing on page elements for continuous conversion improvement
- Understanding of SEO concepts in order to effectively partner with in in-house SEO team
- Proven experience partnering with Sales to improve conversion and revenue through lead nurturing and marketing automation
- Proactive and aggressive with ideation of testing and optimizations across marketing and sales communications channels
- Experience with cross-channel communications tools, such as Iterable, Braze, etc.
- Experience with sales communication automation tools such as Dialpad
- Experience with marketing automation strategy and tools such as Salesforce, Hubspot, Marketo
- Experience with integrations
- Strong communicator
- Strong writing skills, with the ability to write with a distinct voice for distinct audience segments
- Ability to think strategically
- Confidence to challenge ideas and improve processes
- Ability to anticipate/predict needs or changes in marketing environment
- Highly organized and able to meet multiple deadlines across multiple simultaneous projects
- Develop and execute short- and long-term multi-channel campaigns to drive leads and the sales pipeline
- Lead A/B testing strategies and execution across all marketing channels
- Partner with Product teams on Website conversion rate optimization
- Report on spend and profitability across paid channels through partnering with in-house or 3rd party channel specialists
- Proactively provide ideas, strategies or tactics to improve performance on an ongoing basis
- Measure, analyze, and report on cross-channel (paid, organic, social, email/sms, etc) campaign performance and provide strategic direction based on analysis
- Define success metrics and own the performance analysis of demand generation activities, ensuring ongoing optimization
- Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet marketing sales targets
- Manage key marketing lifecycle communications to increase new revenue through activation and conversions of marketing and sales leads
- Drive repeat business from past customers
- Ensure seamless customer communication before, during, and after service fulfillment
- Work closely with the Sales team in building strategies for lead nurture and conversion funnels, marketing and sales automation, as well as lead scoring and lead prioritization
- Ensure outreach across marketing platforms and sales rep efforts are cohesive and not functioning in silos
- Oversee the core Marketing communications platform for marketing and transactional communications across email, SMS, push notifications, and more
- Take a strategic role in Sales platform communications, automation, and nurturing
- Assist in content development to target consumers throughout the customer lifecycle
- Identify and develop appropriate messaging and drip/marketing automation sequences/triggers
- Set up and execute email/push/sms/etc. marketing campaigns, and ensure proper quality, scheduling, etc.
- Proactively ideate lead magnet and subsequent conversion flows to help expand top of funnel acquisition efforts while also driving conversion
- Partner with the Operations team to improve the Supply-side communications
- Help ensure Mover Supply preparedness and reduce cases of severe service failures
- Help increase the utilization of App for Supply Side through the implementation of timely communications and reminders across email/SMS
Bellhop provides modern moving services, including local and long-distance moves, with customizable plans to fit various needs and budgets. Clients can book services online without in-home estimates, and they receive updates and introductions to their moving team for a smoother experience. The company prioritizes customer satisfaction and safety, with a high rating of 4.8 out of 5 from over 200,000 moves, and all movers follow health protocols. Bellhop's goal is to deliver a seamless and stress-free moving experience through transparency and dedicated support.
Company Stage
Series D
Total Funding
$126.6M
Headquarters
Chattanooga, Tennessee
Founded
2011
6 month growth
↓ -5%1 year growth
↓ -11%2 year growth
↓ -15%
Simplify's Take
What believers are saying
- Recognition as one of the top movers in the nation by U.S. News enhances Bellhop's credibility and market position.
- The launch of long-distance moving services and corporate service provisions expands Bellhop's market reach and service offerings.
- The appointment of Juan Torres as CEO brings new leadership that could drive strategic growth and innovation.
What critics are saying
- The moving industry is highly competitive, requiring Bellhop to continuously innovate to maintain its market position.
- Expansion into new services and locations, such as long-distance moves and Raleigh, NC, could strain resources and operational efficiency.
What makes Bellhops unique
- Bellhop's online booking system eliminates the need for in-home estimates, streamlining the moving process compared to traditional movers.
- The company prioritizes health and safety with protocols like mask-wearing, which is particularly appealing in the current pandemic context.
- Bellhop's high customer satisfaction rate of 4.8 out of 5 from over 200,000 moves sets it apart in the moving industry.
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Benefits
Perks and benefits - Including paid maternity and paternity leave, health insurance plans, and equity options.
Balance - Unlimited PTO (with a two-week minimum annually) plus paid federal holidays to ensure you get the time you need to rest and reset.
Flexibility - Work from home, a coffeeshop, or on a road trip. We stay flexible because we understand life moves fast.
Growth - From online workshops to conferences, we provide opportunities for your professional growth.
Community - We recognize that people work for people–not for companies. So, we invest in our teams to make sure they stay close even while working remotely.