Full-Time

Senior Demand Generation Manager

Updated on 6/10/2024

Bellhops

Bellhops

201-500 employees

Tech-enabled local and long-distance moving services


Senior

Remote in USA

Required Skills
Sales
Communications
SEO
Salesforce
Marketing
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • Deep background in lead generation, lead nurture, and marketing automation
  • Experience overseeing or managing paid media budgets of $250K/mo or higher
  • Strong reporting capabilities with the ability to track campaign performance and associated spend
  • Analytical skills - proficiency in Excel (Google Sheets), Powerpoint (Google Slides)
  • Experience creating landing pages for lead magnets, sales pages, or another conversion-driven website asset
  • Understanding of SEO concepts
  • Proven experience partnering with Sales to improve conversion and revenue through lead nurturing and marketing automation
  • Experience with cross-channel communications tools such as Iterable, Braze, etc.
  • Experience with sales communication automation tools such as Dialpad
  • Experience with marketing automation strategy and tools such as Salesforce, Hubspot, Marketo
  • Strong communicator
  • Strong writing skills
  • Ability to think strategically
  • Confidence to challenge ideas and improve processes
  • Highly organized and able to meet multiple deadlines
Responsibilities
  • Develop and execute short- and long-term multi-channel campaigns to drive leads and the sales pipeline
  • Lead A/B testing strategies and execution across all marketing channels
  • Partner with Product teams on Website conversion rate optimization
  • Report on spend and profitability across paid channels
  • Measure, analyze, and report on cross-channel campaign performance
  • Define success metrics and own the performance analysis of demand generation activities
  • Manage key marketing lifecycle communications to increase new revenue
  • Work closely with Sales team in building strategies for lead nurture and conversion funnels
  • Oversee core Marketing communications platform for marketing and transactional communications
  • Identify and develop appropriate messaging and drip/marketing automation sequences/triggers
  • Partner with Operations team to improve Supply-side communications
  • Increase utilization of App for Supply Side
  • Increase top-of-funnel lead acquisition by 35% through demand generation programs
  • Improve the efficiency of paid channels by 20%
  • Increase web conversion rates by 15%
  • Increase the contribution of email and SMS channels to Booked Revenue by 50%
  • Increase the conversion rate of Partner Leads per Partner Channel
  • Support Marketing Automation improvements
  • Reduce cases of no-shows and severe service failures
  • Increase repeat customer rate by 15%
  • Increase user engagement with communications by 25%
  • Maintain a healthy subscriber base

At Bellhop, the integration of advanced technology not only simplifies the moving process but also enhances customer service, making it a noteworthy environment for individuals passionate about utilizing tech to improve real-life applications. The company is a leader in the moving services sector, offering a range of solutions from local and long-distance relocations to commercial moves, which provides employees with diverse challenges and learning opportunities. This focus on technological solutions and customer satisfaction creates a dynamic and forward-thinking workplace ideal for professionals keen on innovation and problem-solving in the moving industry.

Company Stage

Series D

Total Funding

$126.6M

Headquarters

Chattanooga, Tennessee

Founded

2011

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

-8%

2 year growth

-18%

Benefits

Perks and benefits - Including paid maternity and paternity leave, health insurance plans, and equity options.

Balance - Unlimited PTO (with a two-week minimum annually) plus paid federal holidays to ensure you get the time you need to rest and reset.

Flexibility - Work from home, a coffeeshop, or on a road trip. We stay flexible because we understand life moves fast.

Growth - From online workshops to conferences, we provide opportunities for your professional growth.

Community - We recognize that people work for people–not for companies. So, we invest in our teams to make sure they stay close even while working remotely.